GG Bond's big movie is not good at the box office. Why?

During the May Day holiday, many film and television up owners are voicing: "This May Day file is too boring, and there is only a normal film on the cliff." On May 1 day, netizens were still debating whether to pull their pants, but an old-fashioned classic Guo Man was gradually forgotten by them. That's right, GG Bond. GG Bond unconsciously released the sixth big movie "Dinosaur Diary" during the May Day holiday, and then it got cold unconsciously. So far, it has only earned about 59 million at the box office. You know, the box office of the Ministry of Foreign Affairs can take off now, and the word-of-mouth of The Near-re-embodiment Devil generally has a box office of 100 million. Why is GG Bond the only one getting cold? Let's talk about it in detail as follows:

GG Bond is an original ip, and its box office appeal is not as big as that of The Journey to the West. Once the country is out of the "myth universe", the box office will certainly not be much lower. After all, the audience likes it. But "GG bonds" are different. GG Bond is an old-fashioned national ip with a large number of childhood fans, but it is an original work after all, without the historical accumulation of The Journey to the West for hundreds of years, so its box office appeal is far less than that of The Journey to the West. Therefore, it is not surprising that the box office of the near-re-embodiment devil can double that of GG Bond, but this is the difference in ip attraction.

GG Bond's big movies are biased and not attractive enough for teenagers. GG Bond's big movie scored only 5.5 points in Douban, which is regarded as a movie with a general reputation. Of course, Douban has no malicious low score, and most of the evaluations are rational. Among them, the most common evaluation is: "I think I am asleep, but the child is very happy." It can be seen that this big movie "GG Bond" is biased and focuses on the children's market. Nezha reborn, near-re-embodiment demon king, etc. They are all teenagers. Although they are not suitable for their parents' tastes, they will not be allowed to doze off. GG Bond is not attractive enough for teenagers.

Without big special effects and big publicity, it is difficult to make big money. The success of Deification Legend and Big Fish Begonia tells us a truth. If Guo Man wants to get a high box office, he doesn't need a wonderful script. As long as the picture is beautiful enough and the publicity is strong enough to satisfy the pride of the circle of friends who punch cards for teenagers, the box office will be successful. "GG bond" just lacks these two points. Although the picture is not bad, it is not a big production, and there is even less publicity, so the box office is not high and there is nothing wrong with it.

Being cold at the box office is not a bad thing, but a small victory at a small cost. Although GG Bond's box office is only about 59 million, which is still a long way from breaking 100 million, it is not a big problem for it, because GG Bond's big movies are not very expensive. In fact, it was released at a low cost. If you can get a box office of 100 million, you will be rich. If it can get a billion dollars, it will be rich. And even if there is only about 50 million box office now, it is expected and not worth making a fuss about.

GG Bond is not a big movie, so of course we are sad as fans. However, we can't ask all childhood works to be in a mess and respect market rules. This kind of propaganda means that there is no Amway without Amway. This is the attitude of rational fans. what do you think?