How to run a clothing store well? What should I do if my clothing store is out of business? Very annoying.

What if the clothing store has no business? Many clothing stores have many customers at first, but after a while, there are few customers. What caused the loss of customers? We summed up some reasons that lead to the loss of customers in clothing stores. Let's be specific. I hope everyone will take a warning and not repeat the same mistakes.

1, the shopping guide wears casually.

Shopping guide clothes sometimes affect customers' mood to buy clothes, because the decoration of clothing stores and shopping guide clothes are the first impression that clothing stores give customers. Clothing guides who are poorly dressed and have no taste seem to make customers feel unprofessional and will not have good service, which in turn leads to doubts about clothes in clothing stores.

2. Fried dough sticks and flickering performances of shopping guides

Many customers hate too many fried dough sticks and boastful clothing guides, and they often speak like endorsements. Customers will feel it, just don't say it. In the face of customers, clothing shopping guides only need to answer questions, pay attention to it, and don't be too twisted and fooled.

3. The shopping guide is too poor to love rich people.

Some shopping guides see customers enter the door, weigh them first, and then decide whether to conduct shopping guides and promotions. Remember the truth that "you are a guest when you enter the door" and do a good job in reception. Many customers who are interested in shopping or have great purchasing power are ugly.

4. Shopping guide has nothing to do with the "director discount method"

Many stores like to use the "director discount method" to attract customers when promoting sales. But now many customers know this trick, so the effect is relatively poor. It is better to answer customers' questions and answers honestly.

5. The professional level of shopping guide is not enough.

The professional level and sales skills of shopping guides are not enough, and asking three questions often gives customers a feeling of distrust.

6. The shopping guide is either too enthusiastic or too indifferent.

Some shop assistants think that the products in their stores are more expensive, ignore customers who seem to have no purchasing power, and even look at customers with the eyes of "can you afford it?" The impact is very bad. Of course, there is another kind, on the contrary, which scares customers to run away like folks who have left them for many years.

No one said hello, so the guests walked around and left.

Some stores told the shopping guide not to greet customers too enthusiastically when training, and let customers stroll slowly. Actually, that's not right. There is a difference between a warm greeting and an appropriate shopping guide. Professional shopping guides should have professional sales skills and basic etiquette to make customers feel at home, which is what we want to achieve.

8, do not understand the consumer psychology of customers.

Clothing shopping guides should understand customers' needs and consumption psychology, rather than "selling melons to brag". Shopping guide understands customers' needs and their own product advantages, and it is a 100% correct sales method to meet customers' needs with high-quality shopping guide skills.

These are the eight reasons that lead to the loss of customers in the operation of clothing stores. I hope all clothing store owners can take a warning, avoid these wrong practices, and strive to retain old customers and seize new customers.