Chanel copywriting丨Forever classic

I am N5. An abstract fragrance created by Gabrielle Chanel, which she created in 1921 with the Tsar's perfumer Ennis Bauer.

I am a revolution. It defined a new starting point in the world of perfume, making all the perfumes popular at the time obsolete. Gabrielle Chanel created a fragrance that was unprecedented and beyond imagination.

I am an avant-garde. Coming out at the same time as Cubism, Dadaism and Surrealism, I am their counterpart in the world of fragrance, breaking the mold just like them. Like them, I write a new stylistic language and create the art of perfumery. I've been called the first abstract fragrance.

I am a manifesto. The ultimate expression of modernity, like a dazzling bouquet. Mademoiselle Chanel intensified the scent of jasmine, ylang ylang and rose for me, leaving a single recognizable note in the aftertaste. Through the mysterious changes brought about by the magic ethanol, I make people transcend the fragrance, no longer associate it with any kind of floral fragrance, and sublimate it into "a perfume that smells like a woman."

I am an enigma. It is the most well-known but also the most mysterious perfume. My formula is Chanel's top secret and the most successful fragrance in the modern perfumery world. The mystery has elevated me from fame to immortality.

I am a magic number, N 5. Her favorite number, which had brought her good luck since childhood, Ms. Chanel is said to have chosen N 5 because it was fragrance sample No. 5, the number she loved.

I am an identifier. The simple bottle body of the laboratory is angular, crystal clear, and has a cap cut into a diamond shape, which is reminiscent of Place Vend?me. This is the ultimate example in the history of perfume bottles, a triumph for Chanel.

I am a symbol. The US military brought me back to the United States at the end of World War II as a souvenir from Paris. It symbolizes freedom, is a symbol of French fashion, and is the core essence of Chanel style.

I am a contemporary myth. It comes from the fact that Marilyn Monroe chose me as her nightgown and she confessed that she only wore a few drops of N 5 to sleep. I combine ultimate femininity with ultimate fragrance.

I am a classic representative of the 20th century, the first perfume to be displayed at the Museum of Modern Art in New York. The King of Pop Art, Andy Warhol, performs serigraphy on My Bottle.

I am a legend. Timeless classics, advancing with the times, and constantly innovating, just like what Wei Zelun said in the poem "My Familiar Dream": I am "not exactly the same, but I am not different either." From essence to fresh morning dew eau de toilette, and from fresh morning dew eau de toilette to perfume. I stand for contemporary fashion, French elegance, and timeless femininity.

I am the perfume of perfumes. I am endorsed by the most outstanding celebrities, and on my anniversary, Marion Cotillard, the most famous French actress in the world, took me to dance on the moon and leave my mark there.

Classic passed down from generation to generation, N 5 century legend.

When it comes to perfume advertising, the most famous "advertising slogan" is the one said by Marilyn Monroe:

I wear nothing but a few drops of Chanel No.5. (I only wear Chanel No.5 to sleep)

Marilyn Monroe in 1954 This sentence in response to a reporter's interview established Chanel No. 5 perfume as an unshakable classic legend.

The subtle tease is the greatest charm and temptation of perfume, but it is also the most difficult point to interpret in copywriting.

And Chanel’s copywriting did it.

Everywoman alive wants Chanel No.5.

Every woman alive wants a Chanel No. 5.

Fashion passes, style remains.

Trends will go out of style, but taste will not.

In order to be irreplaceable,

one must always be different.

To be irreplaceable, you must always be different.

Look for the woman in the dress.

It there is no woman, there is no dress.

Look for a woman who dresses like this:

Without her, clothes lose their meaning.

Some people think luxury is the opposite of poverty.

It is not. It is the opposite of vulgarity.

Some people think that the antonym of luxury is poverty.

No. The antonym of luxury is vulgarity.

Innovation! One cannot be forever innovating.

I want to create classics.

Innovation! People cannot innovate forever. What I want to do is create classics.

"Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

"Where should I put my perfume?" a young woman asked me.

I said: "Rub it where you want to be kissed."

Dress shabbily and they remember the dress;

dress impeccably and they remember the woman.

If you are ragged, people will remember the clothes;

If you are perfectly dressed, people will remember the woman in the clothes.

A girl should be two things: classy and fabulous.

A girl should be Two things: pretty and dazzling.

I don't understand how a woman can leave the house without fixing

herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.

I can't understand it How can a woman walk out of the house without any decoration,

even out of politeness.

Moreover, it is difficult for you to predict what if she meets her Mr. Right that day.

For the right person, the more beautiful the better.

Fashion is made to become unfashionable.

Fashion is made to become unfashionable.

Luxury must be comfortable,

otherwise it is not luxury.

Luxury must be comfortable, otherwise it is not luxury.

The best color in the whole world,

is the one that looks good, on you!

The color that suits you best is the most beautiful color in the world.

The beautiful and lustful pictures and copywriting are full of hormones.

Taste is remembered, and vice versa.