The price dropped by nearly 30,000 yuan. Is it good to buy a Santana for 60,000 to 80,000 yuan?

I am afraid that many Chinese people don’t know about Santana. In the past few decades since the end of the last century, it has been prosperous. Although Santana no longer has the same dominance after the rise of its own brand cars, its sales are still considerable. The annual sales in the past three years have been more than 250,000 units. However, affected by the epidemic this year, sales have dropped for several months. After entering the second half of the year, the situation has improved somewhat, with growth achieved in the past two months.

According to the latest sales report released by the Passenger Car Association, Santana sales in September were 18,847 units, ranking 12th on the sedan sales list, an increase of 4.1% over the same period last year, and only 1,000 less than the 10th place. More cars. ? With the facelift released, it’s a good time to buy the old model

However, Santana’s sales have been rising in recent months, which is inseparable from the increase in its terminal discounts. Moreover, just this month, Santana ushered in the 2021 facelift model. There is no doubt that the discounts on older cars will increase again. According to online quotations, the manual style version of the low-end model originally priced at 86,900 has dropped to more than 60,000 after discounts in some areas, while the price of the top-end model (automatic comfort version) originally priced at 111,800 has also dropped to more than 80,000.

Compared with the old model, the changes in the 2021 new car are mainly in the appearance details, including fog lights, the lower edge of the front bumper, etc. are decorated with chrome, and the tail lights are blackened. The appearance is naturally Got promoted. The four configurations and prices of the new car basically continue to be the same as those of the old model, and they will definitely not be able to reach the discount of the 2019 model in the early stages of launch. Although there is nothing wrong with the saying "buy new rather than old", in the face of the price advantage, the old Santana is still very cost-effective to buy now.

In fact, there are also criticisms surrounding Santana. For example, the interior is indeed a bit old-fashioned in the current wave of emphasis on technological design. But the author has always believed that consumers are not fools. In the face of sales of 10,000 to 20,000 per month and more than 200,000 per year, you cannot say that all consumers who buy cars are irrational and do not understand cars. Especially for models like Santana, which have always been selling at a high level, there must be an inherent reason for the market to recognize it. Practicality and reliability are the reasons for the popularity of sales?

When talking about cars now, it is very similar to mobile phone reviews in the early years, where benchmarks are used to judge the level. List out the configuration tables and compare them, and analyze who is better than who. But nowadays, few people use benchmark scores to judge the quality of mobile phones anymore, because the market response tells everyone that when consumers use a certain product, they mainly meet basic needs. Mobile phones are used for communication and other functions, and cars are used for transportation. A reliable brand is often more trustworthy than fancy features, especially for those who just need it. Whether they are buying a car or a mobile phone, everyone wants to be stable, reliable and practical for daily use. Whether it's high technology or novel designs, they are not that important to the entry-level household market.

This is the reason for Santana's sales growth for three consecutive months. The author predicts that this trend of rising sales is likely to continue for some time after the new model is launched. After all, the price of the old Santana is very competitive from more than 60,000 to more than 80,000. At this price, you can buy many independent products that seem to have rich configurations, but it is not easy to buy the quality of joint ventures for 60,000 to 80,000 yuan. Everyone knows that you get what you pay for. It is obviously unrealistic to want to meet the needs of various configurations at a price of 60,000 to 80,000 yuan, while also having good reliability, durability and design. It is obviously unrealistic.

Santana's ability to gain sales depends on brand recognition and product reliability. The 1.5L EA211 engine that is standard on all series has been tested for reliability for many years. The power is not very powerful, but it is enough for home transportation, and its low fuel consumption is a very practical advantage. The old MIIT automatic transmission has a fuel consumption of 5.5L. The new model adds exhaust side timing adjustment technology to the engine, which can adjust the oil pump pressure and reduce engine friction. The fuel consumption can be further reduced. The constant speed automatic transmission at 90km/h has a fuel consumption of 4.8 L, manual transmission is 4.6L.

Finally,

Buy a German-quality Volkswagen A-class car for 60,000-80,000 yuan. This may make many families buying their first car excited. In fact, this also illustrates an irrefutable truth: regardless of the fancy configuration, it is durable, sturdy and has a good reputation, which can win the hearts of many car novices.

For our domestic brands, in entry-level models, instead of focusing on making some fancy things, it is better to honestly achieve first-class quality control and build a good reputation.

Copyright statement: This article is an exclusive original manuscript of Xianwaibang. Please do not reprint without authorization

(Some pictures are from the Internet. If there is any infringement, please contact Xianwaibang)

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.