I just do copywriting planning for Taobao now. Do you have any recommended books?

Today, I saw a book list recommended by A San, the creative partner of Lingzhi Jingshi and the lecturer of the ninth classroom advertising copywriting training camp. I hope it will help you.

A San's recommendation list

A San joined the company as a copywriter in 2, and is now a creative partner of Lingzhi Jingshi and the core lecturer of the ninth classroom advertising copywriting training camp. Former creative director of Shanghai Darbys. The recommendation list is as follows:

Advertising:

1. Sun Dawei's Fantasy World

I respect Mr. Sun Dawei, not only because of his professionalism and professionalism, but because his life itself is a great idea. This book shows me a life model of a Chinese advertiser.

Further reading: Sun Dawei's The Student's Quality is Too Poor,

2. The Way of Creativity

The representative works and creative experiences of 32 top creative people in the world. It's not too much to watch it five times.

3. Neil French

An anthology of Neil French's works, with a simple background introduction at the beginning of each case. Although French's advertising style and life style are not "grounded" for China advertisers, they can still give us a lot of inspiration.

4. Blue Trick

George Louis' advertising career tells his story. Although he found it inappropriate to put it on himself, he always let himself think: it is fucking cool for advertisers to do this.

5.

It's a very sincere book. Although the author is not as free and easy as Sun Dawei, French and George Louis in writing, his delicate insight into human nature and his wide grasp of the pattern still make people look up.

Non-advertising:

Pure personal hobbies have more influence on personal comparison, such as Shen Congwen's short stories, Yu Hua's novels "Alive" and "Xu Sanguan's Selling Blood", A Yi's short stories, many poems, Beidao's prose collection (such as "City Gate Open"), Sun Fangyou's note novels, Qiao Ye's short stories, Gu Long's martial arts novels, Tang poetry and Song poetry.