Red numbers at the entrance of the Forbidden City L 'Oré al Palace joint lipstick

Lipstick is one of the makeup products that every girl likes very much. There are many kinds of lipsticks. Recently, friends in the circle are all wearing lipstick in the Forbidden City. The tape of the Forbidden City was very popular before, and many people started. This time, the Forbidden City also issued lipstick. Are you interested?

The red number at the entrance to the Forbidden City.

The Forbidden City lipstick has six color numbers, namely matte red, matte indigo, matte palace wall red, nourishing long jiao red, nourishing beauty Ji and nourishing carmine. As can be heard from the name, the lipstick of the Forbidden City has a strong antique flavor, which is very compatible with the temperament of the Forbidden City. The colors of these lipsticks are also in line with the Forbidden City, and the colors are very retro.

1, lipstick in the Palace Museum is red.

The palace wall is red, and the color of the palace wall of the Forbidden City, with a little orange in the red, is warm and can enhance the color.

2, the Forbidden City lipstick sacrifice red

Sacrificial red, this color is the color of porcelain in Yongzheng period, dark red, very aura color, thick and deep coating, very aura.

3, the Forbidden City lipstick purple indigo

Purple indigo, from Jun kiln rose purple glaze, rose purple, very cold tone, gives people a subtle and restrained aesthetic feeling when painting.

L 'Oreal Palace Joint Lipstick

National Museum X L 'Oré al Paris

Decorating lipstick and makeup with paper tape is a brand-new fashion trend successfully launched by the Forbidden City last year. It only takes a few rolls of court wind paper tape, and it is no longer a dream for you to turn into a "butterfly queen" with big-name lipstick.

The Forbidden City tape transforms the big-name lipstick. Image source: Weibo netizen @ Strawberry Rabbit Huahua

Forbidden City tape transformation big-name makeup and perfume Image source: Forbidden City Taobao

Under this large-scale official promotion of UGC and Meitu, consumers are increasingly calling for the cooperation between the Forbidden City and YSL and Givenchy: "This is the correct way to open the limited edition of Chinese style". The cooperation between the Forbidden City and international brands has been slow, but the idea has been preempted-the National Museum has cooperated with L 'Oré al Paris. Together, they launched five limited edition lipstick gift boxes, which were inspired by Chou Ying's "Millennium Beautiful Picture" collected by Guo Bo. Several lipsticks of L 'Oré al Paris, with ordinary colors, seem to be infected with fairy spirits after being put on the coat of classical beauty: Zhao, Wang Zhaojun, Shi, Li Qingzhao all speak for them.

Whether for international beauty brands or domestic museums, this formal cross-border cooperation is the first time. This batch of cooperation funds was pre-sold in the newly opened L 'Oré al Paris Makeup Tmall flagship store before February 1, and the price was 125 yuan, which has been snapped up at present.

However, this cooperation of classical beauty seems to be just a kind of "coat" marketing gimmick-except for the paper packaging box printed with beauty pictures, there is no special design for the lipstick shell and color, and even the important prop paper tape for lipstick transformation is randomly limited. In other words, to get the same lipstick as the seller shows, the test is your hands-on ability and luck (some netizens reported receiving five rolls of the same paper tape). But why does lipstick add a little excitement, so you can't help but pay?

From a practical point of view, there is a good reason that lipstick is the easiest makeup to grow: different color numbers can meet the different makeup needs of consumers, and it is simple and easy to use without too many makeup artists. A few hundred dollars of lipstick also meets the psychological needs of many people who want to have a "luxury" for the first time in their lives. Can you find Chanel, YSL or Dior products that are cheaper and more suitable for drying than lipstick?

Of course, for lipstick lovers who are addicted to collecting, how long it takes for a lipstick to run out has never been their focus. They are more concerned about whether this lipstick is a hot-selling color, whether it matches well, whether it is recommended by beauty bloggers, whether there are any restrictions or special design elements. Therefore, it is more and more important for brands to make their lipsticks "different" through marketing.

L 'Oreal Palace Cooperation Lipstick

Guo Bo's five limited series lipsticks are named after Zhao, Wang Zhaojun, Shi and Li Qingzhao respectively, which is intended to describe beautiful women with different temperament in the hearts of the world with five different "China Red". The five most beautiful goddesses in ancient times made this wave of "limiting beauty" more classic, and also set off a feast of "crossing" about beauty.

Yang Yuhuan Limited Gift Box-National Peony #RC30 Retro Tomato Red

The golden peony blooming on the red background symbolizes the elegant beauty of the imperial concubine, which makes you perfectly interpret that "as long as she turns her head and smiles, there will be hundreds of spells, and the six palaces will be wiped out."

Wang Zhaojun Limited Gift Box-Wild Goose #RB30 1 Golden Flash Maple Leaf Color

When Zhaojun left the fort, the beautiful girl fell wild goose and pipa, and the orange flash in the red tone was like maple leaves in autumn, leaving the world with a glimpse.

Li Qingzhao Limited Gift Box-Mo Hanmei #623 Temperament Plum Red

Fresh and graceful, wonderful pen gives birth to flowers, only Han Mei is alone with proud poems.

Limited gift box-Xiu Mei Shen Yu #6 18 Gentle milk tea orange

Light-colored bricks and orange tones are playful in tenderness, and the stone in the light has "washed the yarn to get clean water, and there is no wave."

Zhao Limited Gift Box-Swallow and Phoenix Dance #6 19 Popular Pumpkin Color

The background color is orange, with a faint color, graceful and colorful, just like "the Queen of Swallows dances lightly".

In the limited gift box in Guo Bo, each lipstick will be accompanied by a roll of Guo Bo tape, which can make you feel the intention from the National Museum of Detail Control more truly and give each lipstick its own historical flavor.

Limited gift box, limited gift box of Wang Zhaojun, limited gift box of Li Qingzhao, limited gift box of Shi, limited gift box of Zhao.

Due to the super-high value and unique historical precipitation of this gift box, once it was released, it triggered a rush to buy, and its official stores were already in short supply. But don't worry, regular lipsticks are still available. As for the tape ... it can be bought not only on Taobao in the Forbidden City, but also in official shops in Guo Bo. So it's so beautiful, don't shout at once!

L 'Oreal Palace Lipstick Color Test

The popularity of cultural creation in the Forbidden City made the fire of beautiful Chinese style burn from 20 17 to 20 18. The long-awaited joint name of the Forbidden City has not been heard for a long time, but the joint name of the museum made its debut on 20 18. Here is a "L 'Oré al China National Museum Co-branded Lipstick".

There are five products in this gift box series * * *, which combines "star color number" and "classical beauty". It's really beautiful.