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Nezha S is a subversive existence for the traditional fuel B-class car, which provides a new choice for radical users who pursue the young fashion movement. Author: three drivers

Photo: Official

In the past two years, the impact of new energy vehicles on traditional fuel vehicles is obvious, and independent brands have indeed achieved "overtaking in corners" to a certain extent.

According to the latest data of the Federation, in February 2023, the retail penetration rate of new energy vehicles in China reached 3 1.6%, of which the penetration rate of mainstream joint venture brand new energy vehicles was only 4.2%.

Behind the new energy leadership of independent brands is technological progress and product strength improvement. Therefore, in the face of the "price war" caused by fuel vehicles, new energy vehicle brands can take the initiative to insure prices and give consumers reassurance.

Nezha s is the representative. The manufacturer gave a 90-day long insurance period, and if it is expensive, make up the difference. This is self-confidence in their own products, which will definitely have a huge impact on the competing products of the B-class fuel vehicle camp.

Performance degradation strikes and subverts the technical foundation of fuel vehicles.

In the era of fuel vehicles, the inherent advantage of joint venture brands is to rely on the technical accumulation of "three big pieces", and the independent brands as chasers are obviously at a disadvantage. However, when switching to the new energy track, the performance advantage of fuel vehicles is hit by the dimension reduction of electric vehicles, which is the inherent advantage brought by the technical route.

As a new energy vehicle with a price range of 202,800-34.10.8 million yuan, Nezha S can achieve an astonishing 3.9 seconds of acceleration per 100 kilometers, while the fuel vehicle of the same level and price, regardless of whether the engine is self-priming with large displacement or turbocharged, basically has a power performance of 8 seconds, and the fuel vehicle that can run for 3 seconds must be a million-level overrun.

Therefore, the mainstream B-class fuel vehicles popular in the market now, such as Japanese Toyota Camry, Honda Accord, Nissan Teana, German Volkswagen Magotan and Passat, can only be inferior to those in Nezha, and even the main BBA model "34C" has to face the problem of brand value dilution.

The model parameters of Nezha S's front and rear double motors have reached an astonishing 340kW and 620N·m, and even a single motor has reached 170kW and 310 N m, which can break 100 in 6.9 seconds. Coupled with the independent suspension composed of "front double wishbone+rear five links", the lateral support is better, so it not only runs fast, but also is stable.

In addition, if your car scene has a high aspect ratio, you can also choose an extended-range model. The cruising range of CLTC can reach 1 160km, making it easy to travel across provinces without endurance anxiety. The cruising range of pure electric parts also reaches 3 10 km, which is at the leading level among similar models on the market at present, and it can be said that it is the best choice for both worlds.

Keep up with the trend of science and technology and redefine the car intelligently.

Intelligent technology has swept all mankind, and cars are being changed and even redefined. They are no longer just simple means of transportation, but also intelligent mobile terminals, so people's evaluation system of cars has also changed.

In the era of fuel vehicles, based on the core function of "walking instead of walking", driving pleasure is mainly reflected in the mechanical level, while electric vehicles integrate the latest AI intelligent technology, and the evaluation of cars has changed from a sense of control to a sense of experience, with a comprehensive breakthrough in intelligent cockpit and driving assistance. Compared with traditional fuel vehicles, new energy vehicles go faster and farther in the application of intelligent technology, and the experience is far ahead.

In terms of intelligent cockpit, there is a full-stack self-developed NETA SPACE intelligent cockpit system, and Nezha S is the first car. It has two bright spots: first, it has a first-class Qualcomm Snapdragon 8 155 chip, which ensures strong computing power; Second, it has QNX Hypervisor virtualization technology, which can realize smooth interaction between multiple screens in the cockpit and increase playability.

Although the big screen is now a conventional option in the automobile industry, the car entering Nezha S will still be shocked. The first thing that catches your eye is the 17.6-inch central control screen, ultra-thin body and ultra-narrow frame, which occupies nearly 90% of the screen and undertakes the entertainment and vehicle control functions of the whole vehicle. No matter the visual impression or the touch experience, it does not lose the level of mainstream mobile phones.

The co-pilot seat is called the "Queen's Car", which not only supports ventilation, heating, leg rest, massage and other functions, but also is equipped with a 12.3-inch co-pilot exclusive audio-visual screen, which is very rare in its class.

Imagine that when you travel with your partner for a long time, she (he) sitting in the co-pilot can choose a comfortable posture to listen to songs, watch movies and brush small videos when bored. Isn't it pleasant to be accompanied by Tencent video, QQ music, Tik Tok and volcano video, which are used frequently?

In addition, there is an AR-HUD augmented reality head-up display system, which can project a 49-inch high-definition image 7 meters away, and display necessary information such as dashboard, AR navigation, and safety assisted driving. Combined with road real-life display navigation and ADAS alarm, the driver can master the required information without turning his head. The dashboard is hidden and integrated with the interior. Voice interaction will naturally not be absent, and it is millisecond level, and the level of intelligence has reached the leading level in the industry. In short, Nezha S's intelligent cockpit experience completely crushed the conservative joint venture fuel B-class car.

Let's take a look at intelligent driving assistance. NETA PILOT3.0 intelligent driving assistance system is standard at the beginning of Nezha S. It includes 1 1 camera, 5 millimeter-wave radars, 12 ultrasonic radars and 1 intelligent driving hardware. With high-precision positioning unit, it can easily realize various intelligent driving assistance functions such as high-speed navigation assistance, memory parking and magic summoning.

The high-order lidar version is equipped with NETA PILOT4.0, and Huawei 200TOPS high-computing intelligent driving domain control platform is applied. On the basis of version 3.0, two solid-state laser radar devices are added, which can identify objects more accurately, easily pass through complex intersections on urban roads, and realize high-speed active lane change overtaking and automatic getting on and off ramps, further freeing drivers' hands and making travel easier.

Breaking the routine in design, B-class cars can also be younger.

Finally, back to the most primitive aesthetic level, the mainstream joint venture B-class car adheres to the golden mean in design in order to expand its adaptability. Although they all agree with the general direction of youth and sports, they all have reservations and try to achieve a balance. Although this keeps the basic disk, it also runs counter to the aesthetics of young users.

In contrast, Nezha S firmly represents young people, with bolder design, positioning as a "science and technology coupe" and more fashionable appearance. The front double wishbone and wedge-shaped body make Nezha S's posture lower. The sharp headlight group at the front of the car, the extremely tense lines on the side of the car, the 19 inch wheel hub, the frameless movable door and other details all show its personality and movement.

In terms of body size, the length, width and height are 4980/ 1980/ 1450mm, respectively, and the wheelbase is 2980mm, which is better than the mainstream B-class fuel vehicle in the market, and the length-width ratio reaches 1.36, which makes the body present a different wide-body coupe posture and looks very annoying.

In fact, in the 200,000-300,000 joint venture B-class car, it is not only the intelligent configuration, but also the comfort.

Nezha S's interior, technology and quality coexist, regardless of space or configuration, will be the ultimate comfort. For example, the executive back seat can be adjusted at 27-35 degrees; 1.9 square meter large panoramic thermal insulation color-changing ceiling, making driving more romantic; 2 1 speaker creates 720-degree customized surround sound in Nezha. For the first time in the industry, the headrest sound of the main and auxiliary drivers is adopted, which makes the car turn into a mini Imax cinema in seconds.

It can be seen that the Nezha S is a subversive existence for the traditional fuel B-class car, both in appearance and interior, and it also provides a new choice for radical users who pursue young fashion trends.

Three drivers' views:

The subversion of new energy vehicles to pure fuel vehicles is not only an energy revolution, but also a revolution in the concept of making cars. Behind this is the change of consumers. The lifestyle of young people cultivated in the Internet age has been closely linked with intelligent technology, so their understanding of cars is completely different. Nezha S took advantage of the trend to meet this new demand, and the insured amount increased by 90 days. I believe that sales can be expected.

This article comes from the author of Easy Car Number Three Driver, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.