How does Taobao shop operate?

We all know that it is the Internet age and the 5G era is coming. We all know that the current network has brought us a lot of convenience. For example, Taobao, an online shopping platform, has lost the traditional way of shopping, so we can browse all kinds of goods all over the country online without leaving home. Sellers like this way of shopping very much, and the competition is very strong. If you run your own shop unreasonably, there will definitely be no sales. So what should I do? How to do it? Let's talk about it today

How to operate Taobao shop first: what is the operation? -I think different teams have different understandings of this issue at different stages of development. Broadly speaking, operation is to solve the following three key problems: flow, conversion rate and user viscosity. In a narrow sense, operation is to solve the two problems of conversion rate and user viscosity.

The general understanding of these three points is as follows:

Traffic: Take people to the store.

Conversion rate: let people who come in buy things.

User viscosity: let people who have bought things often come to buy them in the future.

Note: In addition to defining operation as solving three key problems. There is another way to understand it. Operation is to solve the end-to-end problem between upstream products and downstream customers, so mastering products and finding out customers has become another operation idea.

Let's not talk about theory. The following shops are owned by a friend and sent to me recently. Let me give them some advice. Then I will talk about my thoughts on Taobao's operation in combination with specific stores:

First, the flow.

My friend didn't give me the store account password, so I can't start the traffic analysis of their store, but to solve the traffic problem, I can still talk about which work is broken down through my thoughts:

In the upper part, there may be some details. You can also send friends to help me supplement.

Second, the conversion rate

Before analyzing the problem, I also list my thoughts.

There may be many ways to improve the conversion rate of stores. According to the different work contents, I can be divided into three categories: one is product design, which can also be understood as product mining and packaging; The second is shop decoration, which is easy for everyone to understand. Taobao sells words and pictures, so shop decoration is a big problem. The third is activity planning. Good products, good page display and, of course, attractive activities are easy to generate the fastest purchase.

Let's talk about my friend's shop in detail.

1, Shop Home Design

1) main color: the main color of the front page of the store is big red, and the overall effect is somewhat similar to that of Xiao Ye perfume. It is understandable to attract attention and gather visual focus with striking red. However, considering that it is hot in summer, warm red rhubarb easily makes users feel irritable, resulting in a high bounce rate. In contrast, the green tone of Fangcaoji, the gray-blue tone of Royal Mud Workshop and the blue-green tone of herbs are all better, making users look fresh and comfortable. In fact, this kind of focus map effect similar to this store's above the fold is very friendly. Therefore, it is suggested that seasonal factors and climate factors should be investigated when designing the overall style of the store.

2) Classification module: the product classification structure of the store is chaotic and the content is incomplete. And this section is a very important part. European and American users prefer to use the search function because their nation is more personalized and adventurous, while Asian users prefer to use the fixed path of category navigation, seeking common ground while reserving differences and relying on the known. Therefore, good classified navigation will greatly enhance the user experience.

So far, I am still a layman about cosmetics, but I think the classification of cosmetic products needs to be cut in at least the following dimensions: first, according to functions, there are skin care, make-up and hairdressing; Second, by gender: only for men, only for women; Third, according to skin type: oily skin, neutral skin, dry skin; Fourth, according to the brand, L 'Oreal, face shop, herbal medicine, etc. Fifth, press popular keywords; Sixth, according to the price range. . .

Some people may say that the category column on the left has a detailed classification. Is it necessary for other banner locations to have such a detailed classification navigation module? My answer is, yes.

If you don't do this classification. For example, I am a person with oily skin, and I haven't seen products or keywords related to oiliness for a long time. Then I may not be interested in browsing again and just close the webpage.

3) Frame layout. In terms of frame layout, more consideration should be given to users' browsing habits. According to Google's eye tracker test report. When users browse the web, the customary path is from top to bottom and from left to right. On the whole, it is an "F" hot spot. Therefore, these aspects should also be taken into account when designing the layout of the store homepage. This store, Tomato Beauty Salon, obviously didn't take this into consideration. Below three screens, similar modules are basically stacked repeatedly. For example, in the picture below, the two pictures are stacked so close, which one is for the user to see?

2. Problems existing in single-page design

1) baby title: I'll take the one with the highest sales volume in the store as a case. The title of this product is as follows:

Ceaphil/Stafu Shute Skin Mild Facial Cleanser 1 18ML Cleaning/Allergy-Resistant

First of all, say a common sense. Baby, the title is not a simple description of the product. Baby, every keyword in the title is a path. This path can establish a channel connection between strangers and their products when users search. Therefore, it is the right choice to choose hot keywords with high matching as baby titles. Let's take a look at the daily search volume of each keyword in this baby title in Taobao.

2) Product introduction: The order of product introduction in this single product page is as follows:

Product description-what you need to know-product picture display-brand introduction-star recommendation-effect evaluation-user experience feedback-product details display-hot record

When I read the whole page, my mind was in a mess, and I found that I didn't put in much valuable information. Is the content not enough? No, that's enough. The problem is that there is logical confusion in the display order.

When you recommend something to me, you should first tell me what you are (brand) and what you do (efficacy). If I feel interested, I will ask if this thing is genuine (qualification certification) and who else is using it (hot recording). Finally, you persuaded me to buy it, but I have one last question. How do I use this thing? (Use needs to know)

Combined with the above thinking path, I suggest that the content of a single page should be introduced according to the following steps:

Product description-product picture display-product details display-brand introduction-effect evaluation-celebrity recommendation-user experience feedback-hot record-use needs to be understood.

In addition, the single-page pictures of tomato beauty salon are too unprofessional. For example, as shown below, it feels very cottage.

How to do Taobao shop 1 and through train well

Learn driving skills, set up promotion plans, maps, choose money, choose words, set up the main launch platform, time, area, crowd, and see if roi, click rate and conversion rate need to be recharged.

The promotion cost of through train has always been high, and it still depends on the quality score to neutralize it.

2. Play with eggs

Find reliable resources, accurately mark them, and complete orders mainly by inputting store keywords, so as to achieve effective promotion. Pay the money to see the commission.

3. taobao guest

We also need to find reliable resources and pay commissions.

4. Drilling Exhibition

The cost is high, and you can't afford it easily unless you have money.

Basically all activities have certain threshold requirements, such as sales volume, evaluation and even drs score. New stores are difficult to attend, and daily specials can only be attended by Taobao C store. Poly cost-effective and Taobao purchase have higher requirements for sales.

However, we still need to see if there are any official activities and off-site activities declared recently. If you can meet the standards, you will never miss any opportunity to drink soup when there are more people and less meat. We need to contact Platform 2 to arrange the activity page and activity arrangement resources.

Drainage in any promotion way can't be achieved overnight. We should learn to step by step, make full preparations, firmly grasp the traffic brought by promotion, realize higher and faster transformation and complete effective promotion.

Taobao sellers must look at the problem from the commercial perspective of the platform, establish a broader Taobao operation thinking, explore the best way to develop the store, and achieve their own revenue goals.

How to improve the reputation of Taobao stores Taobao is an online shopping platform, which can be a personal store or a corporate store. You can set up activities, discounts and feedback online according to your own needs. Every platform will have corresponding rules. If the rules change, the operation and promotion methods will also change, so as to better meet the needs of customers. The general rule for this platform to gain word-of-mouth quickly is: 1. Positive rate; 2. Promotion amount; 3. Brand influence; 4. The popularity of the store; 5. Overall promotion incentives, etc. The platform feedback mode is as follows: 1. Full reduction; 2. Full gift; 3. Small surprise; 4. cashback; 5. Praise the coupon immediately after the transaction. Internet is a convenient way of life and an interesting way of shopping. It can improve the quality of life and improve the utilization rate of time. When receiving the express package, if there are some surprises or gifts, special small pieces, there will be more or less corresponding surprises and touches. Merchants must grasp this point in order to win the favor of more customers and transmit information. The details obtained from the basic credit enhancement method are: 1. Choose a fast courier; 2. Pay attention to the response rate and content of customer service in time; 3. Pay attention to the details of after-sale and return orders, and realize rapid processing and coordination. Every platform will change rules at some time, or add new rules. At this time, business owners and operators must pay more attention to the changes in details and quickly improve the overall characteristics of the store according to the rules. More importantly: 1. For special festivals, store discounts will be introduced in advance; 2. Make the promotion rules before and after the promotion; 3. In daily promotion, we should adjust the promotion balance.

What promotional activities do Taobao stores have?

How to promote Taobao shop method 1: earn silver coins to grab advertising space

The effect of community advertising space is still obvious! Every day, tens of thousands of people can advertise here in the forum, and the effect is not generally good! However, it is not easy to grab advertising space. There are too many robbers, but they also need a lot of silver coins. It is not easy for beginners to earn silver coins. They want to write the essence post bar, but they don't know what to write. Want to answer questions and earn silver coins, as if you don't know those questions yourself. Only by participating in activities can you earn silver coins. But then again, in order to be able to advertise in the community, it is worthwhile to work hard! Does plum blossom fragrance freeze bones?

How to promote Taobao shop Method 2: Do more promotional activities.

May Day is coming, and buyers all hope to buy special products during the holiday. Let's see if our store has a special price. If you don't, alas, no one patronizes you, so hurry up and choose some inexpensive treasures to promote it ~, it doesn't matter if you earn less money, your reputation will go up, small profits but quick turnover will make you more popular, and your business will be good in the future! You don't have to wait until the festival to promote sales. Usually, we also engage in more promotional activities to attract people's popularity. Only when the popularity is good will the business become more and more prosperous.

How to promote Taobao shop Method 3: Visit old customers

In order to make buyers become repeat customers, it is necessary to contact and visit frequently. Every holiday, or the buyer's birthday and other special days, we must remember to send a message to the buyers who have bought our products and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will keep us in mind and naturally think of us when they need to buy something. He will feel bad if he doesn't buy it in our store. In the long run, only by establishing a stable customer base can the business continue.

How to promote Taobao shop method 4: Taobao promotion

In the fee promotion, the threshold for Taobao promotion is relatively low. At present, the requirements have been reduced to three hearts, which means that as long as we reach three hearts, we can ask Taobao to promote our baby.

How to promote Taobao shop method 5: Ali mom

Ali Mama is a trading platform that specializes in selling advertising space. As we all know, many websites are profitable by advertising sponsorship, so if sellers need to advertise on other people's websites, they only need to pay the corresponding fees.

How to promote Taobao shop opening method 6: Yahoo through train

I believe most sellers are familiar with Yahoo through train. Unlike Ali's mother's advertisement, Yahoo's through train is charged according to the number of clicks, and the display is completely free. If 1000 people see your advertisement, but no one clicks on it, then it doesn't cost anything at all. According to many sellers who have used Yahoo through train, there are many skills in its use, which is also the reason why many sellers who use Yahoo through train have different feedback effects. If you want to make good use of Yahoo through train, you need to study and study hard.

How to promote Taobao shop Method 7: Add consumer protection.

The cost of this scheme is too high, more than 2000 yuan, which is difficult for small sellers to accept.