How to write snack copy?

Snacks are eaten every day, but as a copywriter, if your product is your favorite snack, how can you write this copywriter well?

Here is a set of nut copywriting about careful machine nuts. After reading it, it is very inspiring to you!

Nuts are copied from Nuts Home:

Batam Muren: I'm not just older.

Pecan: grandstanding is only a temporary thing. If it doesn't have its own flavor, it will fall out of favor.

Walnut kernel: brain road determines thinking, and thinking determines lines. My lines are deep, you know.

Cashew nut: Why don't you go to heaven?

Watermelon seed kernel: Don't be envious. My sister's melon face is her own, not her mother's.

Happy Nut: Laugh till the shell falls off. Just be happy.

Pumpkin Kernel: It's not your fault that green is popular.

This set of nut copywriting is humorous and interesting, but it also shows the characteristics of each nut. The Group mainly uses:

Contrast techniques, such as Batanga nuts, "I am much bigger than others", and "big" means that compared with other brands of nuts, I add Batanga nuts that are bigger than others.

Personification: For example, watermelon seed kernel, "Don't envy, my sister's melon face is her own, not by her mother!" " The personification of melon seeds and the dialogue of watermelon seeds are vivid and touching.

Although the content of the copy is short, it can tell the characteristics of this nut. Therefore, if you want to write a good copy of snacks, you must first understand the characteristics of this snack. What are your selling points compared with similar brands? Finding the core selling point and writing around it is a good copy!

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).