What are the taboos in the marketing industry?

What speaking skills should marketers pay attention to when talking with customers? We say that communication needs art, good eloquence can help you succeed in your career, and benign communication can change your life. Therefore, when we communicate with customers, we should pay attention to managing our mouths, using our mouths well and knowing what to say and what not to say. Let's talk to you about the "top ten taboos" of conversation.

Avoid arguments

When communicating with customers, marketers should never forget their occupation and your position. You know, arguing with customers can't solve any problems, it will only arouse customers' disgust. If you have a heated argument with your customers on purpose, even if you have the upper hand and win, you will be very happy, even if you refute your customers until they are speechless, torn to pieces, blushing and ashamed, but what do you get? It is the loss of customers and business.

sidestep

When communicating with customers, marketers should understand and respect customers' ideas and opinions, and never talk to customers by asking questions. Talking to customers in a questioning or interrogative tone is a manifestation of impoliteness of marketers and disrespect for people, which is the most harmful to customers' feelings and self-esteem. Remember! If you want to win the favor and appreciation of customers, don't ask questions.

Avoid orders

When talking with customers, marketers should show a little smile, be kind, speak softly, communicate with customers in the tone of consultation, negotiation or negotiation, and never talk with people in the tone of command or instruction. Always remember one thing-you are not the leader and superior of the customer, and you have no right to tell the customer what to do, give orders and give instructions.

Avoid showing off

When you talk about yourself when communicating with customers, you should introduce yourself realistically, with a little praise, and never get carried away and brag about your origin, knowledge, wealth, status, performance and income. This will artificially create a gap and distance between the two sides. You should know that between people, head to head is the closest; Pockets and pockets are farthest. Remember, your wealth belongs to you personally; Your position belongs to your unit, temporarily; But your service attitude and service quality belong to your customers and are eternal.

Avoid straightforwardness

As the saying goes, "if you don't hit your face, you won't expose people." When we communicate with the customer, if we find that there is something wrong with his understanding, don't directly point out that he is not? That's not right either? Most people are most afraid of losing face in front of everyone, being embarrassed and straightforward. Kant once said: "The biggest insult to a person is that he is stupid;" For a woman, the biggest insult is being ugly. "We must look at the people we are talking to, make our words meaningful, take actions according to different people, master the skills of conversation, the art of communication, and be tactful.

Avoid criticism

When we communicate with customers, if we find any shortcomings, don't criticize and educate him face to face, let alone accuse him loudly. You know, criticism and accusation can't solve any problems, but will only lead to the other side's disgust and disgust. When talking with people, use more words of thanks and compliments; We should praise more, criticize less, master the scale of praise and criticism, criticize skillfully and innuendo.

Avoid majors

Don't use technical terms when selling products. For example, when selling insurance products, because every insurance contract has professional death or disability clauses, most people in China are afraid to talk about the words death or disability. If you talk to your customers so unscrupulously, it will definitely lead to their unhappiness.

Avoid monologues

When talking to customers, we should encourage them to talk. Through his speech, we can know the basic situation of our customers. It is forbidden for marketers to sing monologues or monologues.

Avoid cold talk

When talking with customers, the attitude must be warm, the language must be sincere, and the words and manners should reveal the true feelings, be warm, sincere and sincere. As the saying goes; "Touching people, never mind feelings", this kind of "feelings" is the true feelings of marketers. Only by using your own true feelings can you get the feelings of the other party. In conversation, coldness will inevitably lead to silence, and silence will inevitably lead to the decline of business.

Avoid being outspoken.

When talking with customers, marketers should have a loud voice, beautiful language, cadence, clear rhythm and coarse voice. The speed of speech is fast and slow; There are high and low tones; The tone is heavy and light. Be lively, relaxed, lively and lively. Don't speak regardless of rank, speed, rhythm and pause, stiff and inflexible, and have no vigor and vitality.

In short, if you don't know what you are afraid of, you will fail; If we don't know what is appropriate, it will lead to stagnation. We should know the "Ten Taboos" in conversation.

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