Before writing a copy, how to avoid the wrong direction of the copy due to poor communication?

Many times, I will encounter such a situation. Because sometimes the copy is not directly contacted by the customer, but conveyed by the sales or customer service personnel, it will cause such an error. Therefore, in order to avoid a series of useless work, I must be careful.

First of all, we should have a deep understanding of the products that customers want to promote. I used to work in a company, and my main product was smart billboards in supermarkets. I didn't know this until I saw them in official website. Because this introduction is more comprehensive than other products, I asked the customer service if there was any mistake. He told me about the led display before, but after waiting for a while, I found it was really a mistake. Fortunately, I haven't written it yet.

The above is because the customer service didn't finish the work seriously, and another is that the customer doesn't know what he wants. I met a customer like this before. It was decorated by the company. At first, she said it was soft, but later she thought it was too soft to match his product, so she said it was hard. As a result, she took it and said it was different from search promotion.

In desperation, we visited the customer and realized what she really wanted. What she wants is that kind of boasting without leaving a trace, not the same quality assurance on the Internet, but that we are humble and dedicated, giving you the feeling that I am your good friend and will never lie to you.

Therefore, we must have a good understanding of this product in the early stage, and never rework it because of the mistakes of the docking personnel. If the content is released later and the customer is not satisfied, you can talk to him. The online reply is very slow, and many times you can't read what the customer's tone is, which leads to misunderstanding.

When communicating, you can also ask more questions, sort out an outline after understanding it, show the customer what is going on first, and see if the direction is right, even if it is revised.