What is content marketing?

Content marketing is a marketing method that enables customers to obtain information, understand information and promote information exchange without advertising or sales promotion. It provides the information needed by the target market through print, digital, audio and video or activities, rather than relying on promotion.

Content marketing is one of the core ideas in online marketing with attitude, which includes four concepts of online marketing: precision marketing, network-wide marketing, content marketing and attitude marketing.

Content marketing is applicable to all media channels and platforms. Content marketing should be transformed into providing valuable services to users; Can attract users, impress users, and affect the positive relationship between users and brands/products.

Content marketing should have measurable results, and ultimately can produce profitable behavior.

Extended data

Implementation of content marketing:

The first step, content planning: plan the content from the problems encountered by users and understand what problems users have encountered. The focus here is to provide solutions for users.

The second step is the organization of content: consider what benefits it will bring to users and put it forward directly and concisely. (Pay attention to friendly, concise and interesting content)

The third step, content delivery: turn self-owned media into the entrance of categories, attract users with content, and let them come to the enterprise's own platform.

The fourth step is the dissemination of content: the first point is to attract users to search for information, let them take the initiative to obtain information, and try to avoid forced push; The second action is to stimulate users to share. When the links and mechanisms shared by fans and users are established, communication has the ability of self-marketing.

Analysis of content marketing effect: You can analyze the overall effect of content marketing by looking at the relevant data of each publishing platform, such as reading volume, forwarding volume, likes volume, etc. , and summarize the problems and experiences in the implementation process.

Baidu Encyclopedia-Content Marketing