How to promote WeChat marketing?

To do a good job in WeChat marketing, we must first meet the following requirements and conditions:

Number of friends: You must have a certain number of friends on WeChat. If there are only dozens, you can't do WeChat marketing. I think there must be at least 200 friends in the early stage, and they must be high-quality friends to produce certain results. Of course, you can increase your WeChat friends through some later efforts, and the following will also teach you how to increase your WeChat friends;

Impression of two friends: You may say, isn't selling something related to your personal character? Then you are wrong. If it is a stall, or it is on Taobao, it may not be needed. Now that WeChat sells things, it may be related. In other words, how do you usually deal with the relationship with friends, customers and classmates, and whether your reputation among friends is good; What do people say about you? I think this is also very important. Most business starts with friends around you. If your friends don't approve of you and support you, how can you convince others?

Third, social resources: social resources require certain experience, which is more difficult for college students who have just graduated. But for those friends who have worked for several years, besides your colleagues, do you think you should also know and make some other friends, such as customers and partners, and have certain social connections, which will play a very important role in your WeChat marketing, because they are the mainstream of society, rich and powerful.

Copywriting four skills: WeChat marketing relies on your words to impress people. If you can't describe it in words, just send pictures, and you can't impress others at all. A good product needs a talking word to support it, so that it can have vitality. For example, if you are a friend who sells clothes, do you think it will be effective to directly put pictures of clothes and colors, styles and sizes of clothes? You often do this, your friends are annoying, and close friends, such as ordinary friends or strangers, will definitely blacklist you. Therefore, to do WeChat marketing, you must have a certain writing skills, and you don't need how good the copy is. At least you should describe this product clearly.

Five marketing abilities: marketing ability can not be ignored. Why Xiaomi can succeed is his strong marketing ability. This is very important on the Internet. We all say that doing WeChat marketing is of course inseparable from the word marketing. Marketing is a university question. I dare not say how much I know, but I still know a little about my work experience and entrepreneurial experience over the years. Let me share with you how I do marketing.

If you don't have the above five points, I think it will be difficult to do WeChat marketing, and you may not be able to do it well. In fact, many things are accumulated over time. You can see that tens of thousands, hundreds of thousands and millions of people's traffic a month are accumulated over time, such as contacts, knowledge, funds, marketing ability, fans and so on. So you should be a friend of WeChat, and you should take a good look at yourself. Of course, nothing is absolute. Not to say that you can't succeed without the above five points. I'm just saying it will be much more difficult and take longer.

Ok, let's talk about how I worked part-time for more than 20 days and sold dried salted ducks from zero to 30 thousand a month through my WeChat. Personally, there are several key reasons.

Choosing the right product: WeChat sells things, and choosing products is very important. Now wechat has begun to crack down on those businesses that sell fake goods of A. In addition, most of WeChat are friends, all of whom are known friends. For example, selling fake things will definitely not work, and this will definitely not last long. So everyone must be careful when choosing products. The product I choose is my homemade specialty-dried salted duck. I think the tower has the following advantages.

1 Native products: salted duck is a local native product, which is an organic, green and healthy agricultural product. Now many city people like this kind of rural local things; Dried salted duck is an edible product, and many friends can try it. If it is a product of clothes and shoes, people may not like your style. I think it's best to start marketing the products you eat from friends.

2. There is a story: my father has been a dried salted duck for more than 30 years and has a certain reputation. There is no doubt about the quality, and it is produced by itself. Friends and customers are willing to support, very recognized. In addition, I hyped up the story of my father making dried salted duck and the dried salted duck culture on WeChat, which made people have more desire to buy.

Second, the sales time is right: salted duck is generally produced at the end of the year, close to the Chinese New Year. In China, the Spring Festival is a time for giving gifts to each other, and dried salted duck is also a product for giving gifts to customers, friends and leaders. Many friends buy a lot at a time, and the best friend buys more than 100; So this is also a very important reason.

Three marketing methods are right: WeChat marketing, in fact, should be relationship marketing from the beginning. Just now, I also talked about how to promote it from friends around me. Then when you promote with your friends, your propaganda method should not be too rigid, and you should carry out different marketing methods according to different friends. I summarized the following methods:

1 丶 Personal brand: Since I can become friends with you and join your circle of friends, I definitely recognize you as a person or want to be friends with you. Whether they know each other or not. So you want others to know who you are and that there is a living person behind WeChat. In sales, you must first sell yourself. So your WeChat not only publishes the promotional content of the product, but also shares your personal life, life feelings and other things to let people know who is behind this WeChat. What you share must be positive, positive and positive, and shape your personal brand.

2 Emotional strategy: Everyone knows what kind of person you are and has a good impression on you. At this time, you can make good use of people's goodwill towards you and promote some products, slowly and step by step. Don't advertise many products in one day, which is easy to make people feel disgusted.

3. Sharing tactics: When a friend buys your product, you should share it at the first time, so that people can see that so many people buy it and have a good shopping experience. Share after buying and receiving. When sharing, be sure to put the screenshot of the order information and the conversation content on it, which is more real. Personally, I think this is an effective way to stimulate other friends to buy. For example, a friend bought it for you and you shared it. Another friend and you, as well as this purchase, are friends. After reading it, he thought he should support you.

4. Push technology: It depends on different friends, usually good friends, who sell it in a joking way. This must be mastered, not too demanding, enough is enough.

5 丶 Interactive session: In the circle of friends, you should let friends in your circle of friends know that you exist. If your friends send some good content or information, you should comment. If you don't know what to comment on, at least like it. In fact, friends who send WeChat just want to know how many people are paying attention to him. Always associate with people, and you will naturally have a good impression on you. This is a very important behavior; Often send some WeChat to interact with friends, such as praising gifts.

6. Gratitude: No matter which friend bought it and how much it cost, you should thank others and thank them in front of people all over the world. People support you, perhaps not because your products are good, but because they recognize you as a person, so you should know that we owe them a favor for this purchase and remember when you will repay it. A person who knows how to be grateful can get the respect and continuous help of others.

Fourth, be patient: WeChat marketing takes time to accumulate, and it can't be effective in a day or two, so we must insist on doing it every day, posting information on WeChat every day, interacting with friends and learning marketing. You can't cast a net for three days and fish for two days. Persist a little every day and accumulate a little, and you will have an effect, and you will feel it when you do it.

Of course, in addition to the above four points, you should also do the preparatory work, product pictures, promotional documents, familiar with the products, and so on. I want to emphasize here that you must have confidence in your products, so that you can better promote them to everyone, be confident and have confidence. The premise is that your product is really good and you have experienced it yourself.

Speaking of which, I also share how I added WeChat friends. There are eight ways to summarize them:

1 ? Add all QQ friends and mobile phone address book friends. These are generally known friends, classmates, colleagues, friends and customers.

2. Post your micro-signal on the qq signature in Weibo QQ space, and publicize your micro-signal during the break. Friends on Weibo are friends in the same industry, such as my Weibo, who is an e-commerce friend;

3. Add some QQ groups. For example, my specialty lies in some local QQ groups.

4. Write some sharing articles according to your own specialties and products and post them on some forums. If netizens think that your writing is good, they will naturally add you to WeChat and want to exchange and learn with you. If you are making underwear products, you can post on the women's forum how to maintain your body. In short, you should improve your exposure on the Internet.

5. Give the product to some friends who have certain influence on WeChat and give him a free experience. He will help you share, promote the effect of your products and help you increase your friends.

6. If you see your friend on WeChat and someone recommends his friend's WeChat, you will add it. If you see a micro signal related to you on the Internet, you will add it. Anyway, you can add it, because someone will have a chance to sell it. Don't miss any opportunity;

Seven is also more common. The easiest thing is to use WeChat to search for people nearby. If it is a specialty, it is very effective to add your local friends in this way;

If you have the opportunity, you can participate in more training forums, lectures, exchange meetings, etc. The friends who come here are all to know more people, so it is a place to increase friends.

In this WeChat marketing, I also summed up several shortcomings. I think the sales volume will be much higher if the following points are done better:

The first supply chain didn't keep up: I promoted it earlier, and many customers placed orders, but because of the weather, my dried salted duck hasn't been done well, and it has been delayed for about 10 days. If delivered in time, friends will share it with friends in the circle of friends for the first time, which will definitely attract more people to buy;

Second, the product pictures are not exquisite enough: all my pictures were taken by myself last year, which is unprofessional and the materials are not fully prepared. Because I am in Guangdong and my home is in Jiangxi, my father doesn't know how to take pictures, so many photos are not updated in time, not the pictures at that time, so only a few are not fresh after publicity;

Third, it's too late to recruit distributors now: I didn't consider recruiting distributors before, but I promoted them in my circle of friends. A friend took the initiative to contact me as my dealer, and now I have recruited two, and I have orders every day, which is not bad. If we recruit early and have more dealers, the sales volume will definitely be much better.

The above sharing comes from my personal practical experience, such as how to do WeChat marketing, what conditions should be possessed for doing WeChat marketing, and how to make friends. These things can't be achieved overnight, and it takes time to accumulate, but as long as we work hard every day, study with an open mind and study hard, I think we can certainly achieve a good result.