A failure case of opening a pot-stewed food shop

The following is a real example of the closure of a pot-stewed restaurant:

The two partners were engaged in the business of braised dishes shop after 1980. One person used to work in purchasing, with an annual salary of 200,000 to 300,000 yuan, while the other person worked in import and export, with an annual salary of over 100,000 yuan. Because the unit benefit is not good, one person left his job. Later, when he saw a brand of braised dishes playing loudly, he decided to join a braised dishes shop. After being fooled by the franchisee, he said that if the daily turnover was 1000, he would earn so much in one month, so another person left.

The joining company invested 80,000 to 90,000 yuan together with the rent. It was not bad when it opened, with a 20% discount. Later, it became worse and worse, especially for the elderly, who like to be greedy and cheap, regardless of whether pigment additives are added or not. In a word, it's very cheap. Because it's pure natural, it doesn't add anything, it's genuine and has a short shelf life. Once more than 2 days, things turn black, some for families with dogs, and some for themselves.

Thankfully, many customers still recognize this taste. Since the opening week, some old customers and some of them introduced them to buy, but our customer base is still relatively small, because other braised dishes have been in the market for 70 or 80 years after all, and it is difficult to attract customers at once when they first enter.

Business is really a bit bleak. Although it is a marinated dish, duck products such as duck neck are also made, and pig's trotters are also very distinctive. I know KTV consumes a lot of duck products, but when it comes to selling them, people say they are designated suppliers by the headquarters.

Sometimes I want to give up when I see that I can't make ends meet, but I don't want to see anyone recognize me. After all, after all the hard work, the sales volume has been unable to go up, and finally the store can only be closed.

Summary: In this failed case, the most important thing is that I didn't make perfect preparations, because I wanted to open a pot-stewed food shop when I saw that the business was booming, and I went to the last stop without grasping the market. This is very discouraging.

Now, most people will buy it cheaply when they are in the marinated vegetable industry. In the case, the material embraced by the couple is genuine and the price is not high, so the cost is too high, and the sales volume can't go up, so it can only close down.

Extended data

Many people hope to make a fortune by starting a business, but it's not that simple. As far as pot-stewed food shops are concerned, the profit margin of pot-stewed food is relatively large, which is also needed by consumers, but not every pot-stewed food shop can make a profit smoothly. In fact, most of them are because of bad taste, unhealthy food with additives and wrong business ideas.