What is the difference between Mori girl style and fresh style?

The name Xiaoqing has a long history. The most recent "exposure" of it was used to describe Ouyang Xiadan, the female host of "Xinwen Lianbo". Speaking of which, Xiaoqingxin and "Xinwen Lianbo" are really antonyms to each other. The latter is official, serious, and public, while Xiaoqing emphasizes private, casual, and self.

The origin of the term "little freshness" can be traced back to a music form called "indie pop". This kind of music originated in the United Kingdom in the 1980s and is characterized by independent creation and beautiful and fresh melodies. Since the beginning of this century, fresh music has become popular in China. The most famous representatives include Chen Qizhen, Natural Volume (a Taiwanese band, now disbanded), Soda Green, Milk@Coffee, etc.

Gradually, some young people who prefer fresh and beautiful literary and artistic works and lifestyles are also called "little freshness".

Xiao Qingqing is not the younger sister of Petty Bourgeoisie

Both are of the "little" generation, but Xiao Qingqing is different from Petty Bourgeoisie. Petty bourgeoisie was born in the 1990s, and Xiaoqingqing was born in the 2000s, but it is not the younger sister of petty bourgeoisie.

You can see the difference by comparing the labels of petty bourgeoisie and fresh labels. There are always some smart people who are good at summarizing. Someone once set 9 keywords for the petty bourgeoisie group: "A pair of underwear called CK, a bottle of perfume called Eau de Life, a ball of snowball called Haagen-Dazs, a wooden table called IKEA, a A watch named SWATCH, a leather bag named Louis Vuitton, a book named "Norwegian Wood", a cup of coffee named Starbucks, and a dog named Snoopy."

And small. The fresh characteristics are said to be like this: "Lily Zhou is the faith, and Chen Qizhen is the Living Buddha. Wear a white cotton skirt, put a big earphone in your ear, then find a golden wheat field, stand in it, close your eyes, Raise your head, look up at the gorgeous 45-degree sky, and click a small LOMO... 90% of them like photography or claim to like photography. 60 of them like LOMO. There are three must-have materials: the sky, feet, and telephone poles. ”

CK, perfume, Haagen-Dazs, IKEA, watches, leather bags, "Norwegian Wood", Starbucks, Snoopy; cotton skirt, canvas shoes, big headphones, LOMO camera, Chen Qizhen, the sky , feet, telephone poles... From the two sets of keywords, we can see the different aesthetics and value orientations of the two: the former is mainly brand-oriented and is full of traces of material desire, while the latter is no longer obsessed with material things and is more Focus on something empty.

Some cultural studies scholars believe that petty bourgeoisie and young freshness are even a pair of enemies: "Put petty bourgeoisie and young freshness together, and you will find a surprising feature - they look so similar, but Completely different: one is consumerist and the other is anti-consumerism. Xiaoqingxin expresses more optimism and confidence in the development prospects of consumerism. Xiaoqingxin was born imaginatively after the proliferation of consumerist culture in the 21st century. A group that resists consumerist culture.”

Mori girls are the twin sisters of Xiao Qingxin

Let’s talk about the above-mentioned depiction of Xiao Qingxin. Although there is a sense of ridicule, at least it vividly captures the external characteristics of Xiaoqing. Cotton skirt, canvas shoes, big headphones, and LOMO camera, these are the four essential items for a fresh look. Cotton skirts and canvas shoes represent the resistance to fashion and high heels. The LOMO camera is used to record everything around us, such as the smart man said before: the sky, feet, telephone poles, these are empty but look a little emotional, without Something that has meaning but expresses emotion. And in the big headphones, it's mostly Chen Qizhen singing with a slender voice: "This world is as soft as lace, before I really knew what sweet love was..."

Well, for a fresh person , softness is also one of the key words. This song is called "Flower's Attitude", which may be exactly the attitude of young freshmen - flowers generally bloom in the corner, silent, soft and uncontested.

Most of Chen Qizhen’s songs are emotional expressions.

Look at these song titles: "My Dear Paranoia", "Even if the Whole World Is Enemy", "My Pride Is Incorrigible", "Take the Train to the Legendary Shonan Coast"... No words for things or ambitions. . Very little concern for the outside world, yet extremely concerned with self. This is probably also a characteristic of some young people in the new era.

Xiao Qingqing has a twin sister named "Sen Girl".

Mori girl, like many other popular words, also comes from Japan. It is the latest ethnic group discovered in Japan in 2010. Its full name is "forest girl". Baidu Encyclopedia explains: Mori girl refers to a girl who enjoys herself in time, advocates simplicity, and dresses like she is walking out of the forest. Such girls like ethnic-style clothing, do not blindly pursue famous brands, and have a very leisurely attitude towards life. Their biggest characteristic is that they like to carry a camera with them to record beautiful moments.

The place where the word Mori Girl appears most often is on Taobao. If you search for the keyword "Mori girl" on Taobao, countless shops that flaunt the Mori girl style will appear. In addition to selling clothes, these stores also sell an attitude towards life. They all have a literary store name, play literary background music, and each piece of clothing also has a literary name, such as "After the Grain of Ear", "Spring Full of Flowers", "The Moon Forgot", "Alley" October” and so on. Some shopkeepers will also post their own diaries. Sometimes when they open a shop, they are surprised to see a poem by Milosz on the title page: Such a happy day/The fog has long since dispersed, I am working in the garden/ The hummingbird lands on the honeysuckle flower...

Mori Girl and Xiao Qingqing are like two flowers, sharing many of the same qualities. For example, the representative figure of Mori girls is Yu Aoi, and the favorite film director of fresh-faced fans is Shunji Iwai, and Yu Aoi is Shunji Iwai’s favorite actress, having appeared in his "All About Lily Chou" and " Flowers and Alice".

The two also have roughly the same attitude towards life: advocating simplicity, nature and comfort, paying attention to personal style, loving self-absorption, and being alienated from the outside world. This kind of life aesthetics can be seen clearly in the Mori girl-style photos: all the photos look like they have been bleached and are so clean that they are almost transparent. However, it is not the real world after all.

The paranoid aesthetics and occasional artificiality of Xiao Qingxin and Mori Girl also make "heavy tasters" very dissatisfied. On Douban, a hub for fresh ideas, there is a group called "The Most Annoying Little Fresh Things", whose fun is to make fun of the fresh ideas.

However, the world is full of strong tastes. What’s wrong with refreshing it once in a while?