Definition of outdoor advertising

Question 1: What does outdoor advertising mean? There are many outdoor advertisements, generally referring to outdoor advertisements. You can go to Hawkeye. Com to view the exhibition form.

Question 2: What is the definition of a large outdoor billboard? How many meters is a large billboard? There is no clear regulation about large outdoor billboards. Generally speaking, outdoor billboards basically exceed 50 square meters. Generally speaking, it is about 100 square meters, which we used to call large outdoor billboards.

Question 3: What does outdoor advertising mean? There are many outdoor advertisements. Outdoor advertising generally refers to outdoor advertising. You can go to Hawkeye. Com to view the exhibition form.

Question 4: What are the outdoor advertisements? An advertising sector:

At present, when people study outdoor media, they are habitually divided into two types according to the dynamic characteristics of outdoor advertisements:

The main types of outdoor advertisements are fixed billboards and mobile advertisements.

1, fixed billboard

(1) Large billboards mainly refer to billboards on the external walls of buildings, which are generally large in area, and some even exceed 500 square meters.

(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements posted on signboards, which are generally 2-5 meters away from the ground. Relatively low, effective communication.

(3) Traffic advertisements are mainly set in some public places related to traffic, such as stations, airports, highways, bus stops and other places. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, planes, etc.). ) as a medium for publishing advertising information. The main forms are car body advertisement, car interior advertisement, seat cover advertisement, ticket advertisement, etc. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, and its communication scope is much more flexible and extensive than outdoor advertising. Moreover, the mobility of people who take public transportation is relatively large, and readers are all over the society, which helps to improve the popularity of goods. Traffic advertising not only improves the popularity of goods, but also helps consumers understand the detailed information of goods. For example, advertisements in cars are mostly pastimes for passengers to kill time, so they can convey detailed information about products. Generally speaking, the production and delivery cost of traffic advertisements is relatively low, and it is worth making good use of as an auxiliary media. However, it should be noted that due to its wide audience, the target of the advertisement is not targeted, so it must be used reasonably in combination with the content of the advertisement.

(4)POP advertisement: POP (P0F0 buying advertisement rises), also known as selling advertisement, is the floorboard of all on-site advertisements made inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets, convenience stores), which can be divided into outdoor POP advertisements and indoor POP advertisements. However, strictly speaking, POP advertising is also a part of outdoor advertising. I list it separately because in recent years, with the development of large-scale sales places in China, POP advertising has developed into an important means of store advertising.

Outdoor POP advertising: including all kinds of advertisements outside shopping places, such as banners, light boxes, posters, posters, facade decoration, window arrangement, etc. Indoor POP advertising: including all forms of advertisements in shopping places, such as counter display, counter advertisement, hanging advertisement in the air, model advertisement, etc.

POP advertisers are mainly the on-site consumption of * * * consumers, because the advertisements on the sales site help to arouse consumers' memories of the goods before, and also help to create an on-site buying atmosphere and help consumers' desire to buy.

2. Mobile advertising

(1) Bus Body Advertisement

(two) hot air balloon, airship (ship) advertising

(3) Professional advertising vehicle, also called DAV advertising vehicle, is a special vehicle with advertising machines on the left and right sides and the back of the carriage.

But sometimes, we also divide outdoor advertising media into electronic and non-electronic categories: electronic advertising media, as its name implies, must use electricity to achieve the information display effect of advertisements, including TV walls, LED display screens, neon lights and so on. Non-electronic advertisements are advertisements other than these electronic advertisements, usually traditional billboards.

Professional division of advertising managers:

Outdoor advertising refers to advertising billboards, light boxes, neon lights, electronic display screens, physical models, balloons and other outdoor advertising carriers set up in public buildings, structures, venues and spaces owned by others.

1. According to the different ownership of venues, outdoor advertisements can be divided into two categories: public welfare outdoor advertisements and non-public welfare outdoor advertisements. Outdoor advertisements for public land * * refer to the sky space on the land (including buildings and structures on the ground) that * * * has not been sold or obtained the right to use, or outdoor advertisements set up within the land on both sides of the highway. Outdoor advertising on non-public land refers to outdoor advertising published on land (including buildings and structures on the ground) where the right to use has been transferred, that is, on real estate owned by the owner or other objects owned by the owner.

Second, outdoor advertising can be divided into advertisements attached to buildings, floor-standing advertisements, space advertisements and other types of advertisements according to location and form. Detailed breakdown > >

Question 5: What are the main forms of outdoor advertising? The main types of outdoor advertisements are fixed billboards and mobile advertisements.

1, fixed billboard

(1) Large billboards mainly refer to billboards on the external walls of buildings, which are generally large in area, and some even exceed 500 square meters.

(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements posted on signboards, which are generally 2-5 meters away from the ground. Relatively low, effective communication.

(3) Traffic advertisements are mainly set in some public places related to traffic, such as stations, airports, highways, bus stops and other places. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, planes, etc.). ) as a medium for publishing advertising information. The main forms are car body advertisement, car interior advertisement, seat cover advertisement, ticket advertisement, etc. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, and its communication scope is much more flexible and extensive than outdoor advertising. Moreover, the mobility of people who take public transportation is relatively large, and readers are all over the society, which helps to improve the popularity of goods. Traffic advertising not only improves the popularity of goods, but also helps consumers understand the detailed information of goods. For example, advertisements in cars are mostly pastimes for passengers to kill time, so they can convey detailed information about products. Generally speaking, the production and delivery cost of traffic advertisements is relatively low, and it is worth making good use of as an auxiliary media. However, it should be noted that due to its wide audience, the target of the advertisement is not targeted, so it must be used reasonably in combination with the content of the advertisement.

(4)POP advertisement: POP (P0F0 buying advertisement rises), also known as selling advertisement, is the floorboard of all on-site advertisements made inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets, convenience stores), which can be divided into outdoor POP advertisements and indoor POP advertisements. However, strictly speaking, POP advertising is also a part of outdoor advertising. I list it separately because in recent years, with the development of large-scale sales places in China, POP advertising has developed into an important means of store advertising.

Outdoor POP advertising: including all kinds of advertisements outside shopping places, such as banners, light boxes, posters, posters, facade decoration, window arrangement, etc. Indoor POP advertising: including all forms of advertisements in shopping places, such as counter display, counter advertisement, hanging advertisement in the air, model advertisement, etc.

POP advertisers are mainly the on-site consumption of * * * consumers, because the advertisements on the sales site help to arouse consumers' memories of the goods before, and also help to create an on-site buying atmosphere and help consumers' desire to buy.

2. Mobile advertising

(1 Geng bus body advertisement

(two) hot air balloon, airship (ship) advertising

(3) Professional advertising vehicle, also called DAV advertising vehicle, is a special vehicle with advertising machines on the left and right sides and the back of the carriage.

But sometimes, we also divide outdoor advertising media into electronic and non-electronic categories: electronic advertising media, as its name implies, must use electricity to achieve the information display effect of advertisements, including TV walls, LED display screens, neon lights and so on. Non-electronic advertisements are advertisements other than these electronic advertisements, usually traditional billboards.

Question 6: How to define the delivery effect of outdoor advertising? What do advertisers care most about when placing? The effect of outdoor advertising is difficult to evaluate. Most regular advertisers will entrust research companies to find advertisers to do a set of research reports to evaluate the effect after delivery, such as awareness, memory, preference ... and judge the advertising effect according to the change value.

Question 7: What is outdoor advertising? What is the specific content? What is included? [Outdoor Advertising] Common outdoor advertisements include: high-column billboards, roadside billboards, light boxes, LED billboards, neon billboards, outdoor TV walls, etc. Now there are even advanced outdoor advertising forms such as balloons and airships. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new equipment, which has become an art to beautify the city and one of the symbols of the economic development of the city.

Question 8: What kinds of outdoor advertisements are there? With the continuous development of science and technology, outdoor advertising is becoming more and more popular in today's society. There are many kinds of outdoor advertisements, and different kinds of outdoor advertisements have different uses. Let Hefei Luminous Word Company introduce it. There are many outdoor advertisements. Broadly speaking, all outdoor advertisements are outdoor advertisements. According to different types, outdoor advertisements are divided into many types. According to different materials, different workmanship and different uses, outdoor advertisements are all kinds of advertisements. Outdoor advertising is generally called outdoor advertising. Common outdoor advertisements are: roadside billboards, high-pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards and so on. Now there are even advanced forms of outdoor advertisements such as balloons and airships. Outdoor advertising production has been developed in recent two or three years. Nowadays, many advertising companies pay more and more attention to the creativity and design effect of outdoor advertising. All walks of life are eager to quickly enhance corporate image and spread business information, and all levels of * * * also hope to establish a city image and beautify the city through outdoor LED billboard advertisements. All these provide great market opportunities for outdoor advertising production, and therefore put forward higher requirements. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new equipment, which has become an art to beautify the city and one of the symbols of the degree of urban economic development. The types of outdoor advertisements can be divided into two categories. The first category is: self-made outdoor advertising, which means that enterprises, institutions, individual industrial and commercial households or other social groups use signboards, light boxes, neon lights and other media forms to register their registered addresses in their own units and use their own or leased buildings and structures to set names (including logos). The second type is: commercial outdoor advertising refers to commercial advertisements published in the form of light boxes, neon lights, electronic display devices and exhibition boards on urban roads, highways, railways, ground parts of urban rail transit lines, rivers and lakes management areas, squares, buildings and structures. As a carrier and vehicle.

Question 9: What are the ways of outdoor advertising? Just some walls and light boxes.

In the medium term, it is building TV and outdoor LED screen;

The latest model, LED mobile advertising car;

Shanghai Jingxiang LED advertising car, LED advertising car, the company is a professional engaged in LED advertising car research and development, production, LED advertising car sales, LED advertising car rental and LED advertising car commercial operation as a whole.

Question 10: Introduction and types of outdoor advertisements With the development of economy, the forms of outdoor advertisements are becoming more and more abundant. The main popular forms of outdoor advertising are: bus shelters, light boxes on both sides of the road, big-name advertising spaces, roadside billboards, high-pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards and so on. After a period of rapid development, the speed of outdoor advertising slowed down, and the competitive market gradually shifted like second-and third-tier cities. Outdoor advertising has many advantages: low cost per thousand people, diverse forms, unlimited creativity, unlimited scale, unlimited location and unlimited influence. I won't do too much paste and copy here. I can look at the detailed advantages and get a better understanding. I hope it's qmtmedia/... 1 what you want.