Why is ice cream getting more and more expensive now? Is it because of the rising cost?

People will find that ice cream is getting more and more expensive now, which has something to do with the rising cost, but it is not the key factor. In fact, people can understand the price increase of ice cream, but if the price increase is too outrageous, it will arouse public doubts. Some manufacturers simply seek profits without considering the needs of consumers. In addition to the increase in the cost of ice cream industry, the costs of transportation, refrigeration and labor have also increased, so the moderate price increase of ice cream is understandable and acceptable to the public.

In order to get more profits, manufacturers may spend more thoughts on taste, packaging and modeling. When all aspects of ice cream have changed, manufacturers have reason to increase the price of ice cream. Now people have requirements for the taste of ice cream. After the quality of ice cream rises, the price increase is also an inevitable trend. People will find all kinds of ice cream on the market, and there are many varieties that people have never seen before. The appearance of these ice creams makes the competition in the ice cream industry very fierce.

When an ice cream manufacturer raises the price, other manufacturers will follow suit, which is understandable, but when an ice cream manufacturer breaks the traditional ice cream pricing, the price of ice cream will rise sharply. With the continuous development of science and technology, people will have more and more channels to obtain information. Many manufacturers have introduced high-end ice cream, which is in great contrast with traditional ice cream. Many people will find some original ice cream in convenience stores, but the price is very high and there are many unreasonable places.

Many manufacturers have also begun to build ice cream brands, and want to introduce more high-quality ice cream, but they need to have enough characteristics. Manufacturers spend a lot of money on advertising and marketing, and in order to get high profits, they will set the price of ice cream very high. People's consumption level is generally higher now. When the price of ice cream is 1~5 yuan, people won't feel much, but when the price of ice cream exceeds 10 yuan, it will break through people's psychological expectations and make people question the manufacturer's pricing, and then choose other substitutes.