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This is Li Wei's 237th essay, written on July 2002 1 31day.

Welcome to pay attention, * * * make progress together, create value and get rich slowly!

Opening an online shop is also very knowledgeable.

For example, before we started Taobao, we all taught ourselves and then relied on ourselves.

From the shelves of goods, to data manipulation, to the processing of comments, and so on.

The nearest massage parlor is going to have public comments and an American group.

(Meituan bought public comments, and now the two families are one. )

I'm afraid some people use these apps less. Simply put,

The main functions of public comment are:

By bringing businesses together, consumers can choose which one to go to on the application.

For example, if you go to the mall to find a hot pot restaurant, there are many, but you don't know which one is better.

You can open the public comment to see the scores, consumption levels and dishes of each family.

The rules of public comment are the most complicated, which is not as transparent as Taobao.

When Taobao opens a shop, please ask a friend to place an order for comments. Generally, there will be no problem.

But public comment, there are many rules,

For example, within a month, the praise of customers in a store can only show one;

For example, if the system detects that the location of the mobile phone that gives favorable comments often appears in the store, it means that there may be acquaintances brushing favorable comments.

Once an abnormal compliment is detect,

The first punishment may be a week in a dark room, that is, you can't see the store on the public comment for a week.

The second punishment may be that the store is off the shelf.

Therefore, for public comments, we want to operate as carefully as possible.

I went to consult two stores, and their public comments ranked and scored well.

However, their family didn't care much at all, and they were all evaluations accumulated slowly after the real consumption of customers.

The other is that their company has an online operation team.

So neither of these methods is suitable for us, so we will consider another model:

Find a third-party public comment agency.

This kind of organization is basically a one-stop service.

That is, from the initial online design, decoration,

To the design of the package, to the locking of customers,

Finally, improve rankings, scores, etc.

They all look after it.

This model looks very good. We spend some money to let professionals do professional things.

People's energy is really limited,

Some things really should be paid by professionals.

However, because public comments are very important to us, we are also very cautious when choosing third-party organizations.

At present, the charging modes of these agent operators mainly include:

Calculate the cost by time, such as 2680 a month, 7680 a quarter and 29800 a year.

Then, for example, the "one season" package,

They will help us operate for 3 months, including:

Where stars and gold medals refer to those in the red box:

These are all quality assurance,

As consumers, we often look at these when choosing a store.

For the above quarter package, the agency promised me that the star rating would reach 5 stars and there would be a gold medal mark.

But if it's three months, but it doesn't meet the requirements, they will give a full refund.

In addition, this season's package also includes:

Choose a list from the "hot list" and "praise list" and rush into the top three.

This sounds really tempting:

It's equivalent to us paying 7680 yuan, and then in the next three months,

They will help us do almost everything to manage online stores.

In addition, it will reach five stars, gold medals and the top three in a list.

It feels a little too easy. I always thought there would be a pit.

And it's actually not very expensive, two or three thousand yuan a month,

Even with the promotion expenses needed in the process, the related expenses are only about 5 thousand a month.

So, I have some doubts:

1, the cost is not big, why don't many shops do it?

2. Is it really realistic that every institution can guarantee to be among the top three in the list?

3. Will they take the money and do nothing?

Because many organizations are like this, they don't do things after receiving money.

Although it will be refunded in full in a few months, this institution is equivalent to using the money for free for several months and earning considerable interest.

4. Besides the services and contents mentioned in the contract, will there be many hidden fees?

5. Are there any other unexpected pits?

I wonder if anyone has any ideas or relevant experience?

You can talk about anything on the message board.

If there is no other idea, maybe I can only find those agencies that look the biggest and sell the most.

I hope they're not liars.

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Pit after pit.

Mu Xin life house, my massage shop.