See how they sell socks?

International trade 197 Yang 20194019716

Accurate positioning, refined marketing and after-sales summary.

Selling socks is a necessity in our daily life. As can be seen from the figure, the search index of socks is basically very small. As a necessity, socks are basically from Shuang Yi, and shops selling socks are also visible at will. Some grocery stores basically sell small things. Then how should we sell socks?

First, accurate positioning

No matter what we sell, we must learn marketing skills. Then, when we sell things, we must learn to locate them accurately. Locate the type of socks, such as stockings or socks; Locate people who sell socks, such as men or women, or old people, young people and children, and so on. According to the above basic information to further accurately locate, such as men's socks, then we can also divide them into sports models and daily models, and sports models can mainly promote their deodorant and sweat-absorbing characteristics. Not only the positioning of socks themselves, but also the sales crowd based on this.

For example, for men's socks and women's socks, in the past 30 days, the average search index of women's socks is still many times higher than that of men's socks, so the inventory of men's socks can be increased at present, but the design of men's socks should be simplified according to data analysis.

Second, refined marketing.

No matter how well the preliminary work is done, no matter how beautiful the socks are and how affordable the prices are, we still need some marketing.

1. Product force

Positioning AUN, what is positioning? First of all, AUN put forward a concept that can deodorize socks. This concept is not only a concept, but also should be implemented in quality, function and consumption experience, so we position ourselves as a pioneer in deodorizing socks. This positioning is that you occupy a valuable position in the hearts of consumers. This is an important aspect of product strength, and this is some principles of our products.

2. Sales mechanism

On the basis of considering the audience, the mechanism can be adjusted according to the buyer. For example, we can put solid color socks on 1688 and women's patterned stockings on Taobao, or we can try to find a blogger and sell them at a high price. It is sold in different grades. Or find a WeChat merchant to distribute.

Third, make a summary.

After sale, we must pay attention to user data analysis, check the sales situation of different types of socks, and further increase or decrease the inventory according to user analysis, and do a good job of investigation.