The box office champion changed hands, and "Ten Years of Taste as Warm as Words" was approved as a bad film. Why did you beat Watergate Bridge?

From New Year's Day to February 13, Watergate Bridge of Changjin Lake has been a one-day box office champion. However, on Valentine's Day, as soon as Ten Years' Taste is as Warm as Words was released, the film actually pulled down the Watergate Bridge in Changjin Lake. Why can such a movie, which can be seen as a bad film at a glance, make so many people walk into the cinema and be cut with leeks willingly?

Counting the movies released on Valentine's Day in recent years, 99% are bad movies, but these bad movies have won a good box office. Because they mainly focused on the young women's market, they did a good job in segmentation and publicity, ignored the evaluation and only cared about the interests at that time. Therefore, there is no fixed cast of this kind of film, and the actors and directors can be changed at will, as long as the actors and actresses look good, even without acting skills.

The most mature industrialized film in China is this vulgar romantic film, which can completely realize assembly line production. Just like a product, each process is independent and perfectly fits the consumer behavior of the audience. Movies such as "Ten Years of Warm Words" are specially scheduled movies, which have aroused the audience's impulsive consumption and poked the audience's psychology of "doing something when it comes to festivals".

This kind of psychology has caused the blowout of booking movie box office, so sometimes it is not the audience who are rubbish, but the audience who want to find something to do. Movies are a cheap and fast way.

Why is the sweet taste of ten years better than Watergate Bridge? The proportion of male and female audiences in Ten Years' Taste as Warm as Words is amazing: 1 1%: 89%, and the audience age is mainly young people under 24. Most of these young people enter the cinema for social or etiquette reasons. Women pursue a sense of ritual in a festival, and men accompany women to complete social activities. In this way, the quality of the film is not important, as long as it can make people feel the status quo of the cinema.

This sense of * * * can be a line, a picture, or a song, such as "People who want to be with me in this life, be with me at this moment" in Green Ji Ya. Many young female viewers watch "Green Ji Ya" mostly to get this sentence, and then send a circle of friends with nine squares, and finally add a mobile phone photo of a girlfriend or couple.

In addition, the main audience of "One Product is Warm for Ten Years" is distributed in second-tier cities, with white-collar workers and students, accounting for 75.9% of the total audience. Combining these two characteristics, we can get two key words, one is young people in small towns, the other is idealization, and their emotions are easily driven.

Sometimes, a simple behavior can induce their impulsive consumption. For example, the interaction released by "Ten Years" is so sweet. After the trailer and poster about ten years, young people and college students in the town can pay for their ideal love.

Reading Ten Years' Taste as Warm as Words is the witness of "Do you love me", which is equivalent to the sophistry of "I can say nothing, but you have to do it". Therefore, the success of the film "Ten Years of One Product as Warm as Words" lies not in the quality of the film, but in the means of publicity and development, as well as the understanding of market rules and audience consumption characteristics.

Showing a romantic movie on Valentine's Day is the best way to circle money. According to the triple cost, the investment of this film should be 40 million, and the producer should divide it into 38%, or 40 million to 50 million. In other words, the box office for ten years is pure profit.

No wonder many directors and capitalists are willing to bid for such an easy project, because they just bend down to collect money. They all make money anyway. Kneeling and standing have the same result.

Now actors are pushed to be stars because they are nothing. They have to act without acting skills, facial paralysis is the best and love is the best. You don't need to ponder professional knowledge, you just need mindless love, because the IQ of men and women in love is zero. Since there is no IQ, the expression will naturally be stupefied.

So they all have box office results. Fans or companies can advertise when they make data for them. After all, this is really someone else's box office. The packaging of this routine is most suitable for idols who have no talent, but need a little achievement to stabilize the basic disk of fans. Many lovers' movies belong to this type.