Inventory in 2020: Declining Brand of Automobile Industry

20 19 65438+February 3 1 23:59:59 when we are about to usher in the new year, the word "cold winter" is always indispensable in all kinds of reports of the automobile industry on 2019. Maybe many people expect new opportunities in 2020 at the moment of New Year's Eve, which is no worse than 20 19.

But at the beginning of 2020, a sudden epidemic disrupted the layout of all automobile manufacturers. Anti-epidemic, suspension of production, resumption of work and great promotion will become the epitome of the automobile industry in 2020. In this industry turmoil, there are always manufacturers/brands eliminated by the market, or shut down, or closed down, or ran away. ...

Today, let's take a look at the car brands that have gone out or are about to go out in 2020.

Let's talk about traditional brands first

Zotye automobile

Zotye, which once owned hundreds of millions of tape measure network "tap water", has now stepped into the ranks of elimination.

From 20 17 to 20 19, zotye motor suffered a huge loss in three years11000 billion yuan. By 2020, there will be many troubles such as employees' collective wage demands, dealers' rights protection, creditors' lawsuits and so on. Up to now, Zotye New Energy Automobile Co., Ltd., Hangzhou Jieneng Power Co., Ltd., Hangzhou Yiwei Automobile Industry Co., Ltd. and Zhejiang Zotye Automobile Sales Co., Ltd. under Zotye Automobile have been ruled bankrupt and liquidated; Zhejiang Zhongtai Automobile Manufacturing Co., Ltd. has also been ruled bankrupt and reorganized. 12, 14 In the evening, Zotye Automobile announced that its parent company Tieniu Group was about to reorganize.

In the absence of core technology, capital advantages and brand advantages, Zotye Automobile, which once relied on the "Tape Department" to reach the peak of selling 300,000 vehicles in the New Year, is now in a state of suspension of production, and the fundraising project is in a tentative state. Zotye Research Institute has an indefinite holiday, which can be said to be gradually moving towards the abyss. Zotye, who is at home and abroad, Bao Shitai has left us. Maybe he will never see Rambo Kitai again!

Tianjin FAW Li Xia Automobile Co., Ltd.

65438+February 65438+May, *ST Li Xia (000927) announced that the company intends to change its name from "Tianjin FAW Li Xia Automobile Co., Ltd." to "China Railway Materials Co., Ltd."; At the same time, the abbreviation of the securities applied to Shenzhen Stock Exchange will be changed to "China Wu Tie", the English abbreviation will be changed from "TFC" to "CRM", and the company's securities code "000927" will remain unchanged. 65438+February 16, the opening share price rose by 5%.

If you don't contact the "context", this doesn't seem to be bad news. But in fact, this represents that FAW Li Xia, which has been in the automobile market for 34 years, officially bid farewell to the whole vehicle industry.

Li Xia was listed on the Shenzhen Stock Exchange on 1999, which is one of the earliest listed automobile enterprises in China. It was brilliant in 1984-20 12, and accumulated losses exceeded 10 billion by 20 13-2020.

On September 17 this year, *ST Li Xia issued the announcement 15, in which the Report on the Sale of Major Assets and the Issuance of Shares to Purchase Assets and Raise Matching Funds and Related Transactions clearly stated that the restructuring plan of FAW Li Xia was to transfer the shares of FAW Li Xia to China Railway Materials Co., Ltd. for free. If passed, it indicates that FAW Li Xia will invest in the rail transit industry and bid farewell to the vehicle production and sales business.

Time is up 10. /kloc-on 0/0, the China Securities Regulatory Commission officially granted the securities regulatory license, and approved *ST Li Xia's major asset sales, issuance of shares to purchase assets, raising matching funds and major asset restructuring of related party transactions.

At this point, goodbye, FAW Li Xia.

Lifan automobile

The same application for bankruptcy reorganization, Lifan seems to have a better ending than Zotye.

165438+1On October 9th, Lifan Co., Ltd. released the announcement of *ST Lifan Manager on the restructuring plan (draft) and the investor's equity adjustment plan. Geely officially became a shareholder in Lifan, which also ended the restructuring of Lifan Automobile.

Back in June this year, Lifan was sued by creditors for bankruptcy and reorganization because of its inability to repay a loan of 563,000 yuan. Who would have thought that this has become the last straw to overwhelm this enterprise that once created the richest man in Chongqing.

On August 7th, Lifan announced that chongqing lifan Holding Co., Ltd., the controlling shareholder, took the initiative to apply to Chongqing No.5 Intermediate People's Court for bankruptcy and reorganization because it could not pay off its debts due and its assets were insufficient to pay off all its debts. On August 25th, he was warned of the risk of delisting. On August 28th, the Fifth Intermediate People's Court of Chongqing ruled that the controlling shareholder Lifan Holdings and its shareholding company Lifan Finance and other companies 1 1 were substantially merged and reorganized.

Debt, new energy "cheat" was punished, Lifan has been in a very normal state of operation. By June 30, 2020, Lifan's total assets were 65.438+06.962 billion yuan, its total liabilities were as high as 65.438+067.71billion yuan, and its asset-liability ratio was as high as 98.87%.

After Geely took over Lifan, Lifan only kept the motorcycle plate, and its vehicle business factory has been transformed into a new energy vehicle production base of Geely Maple Leaf brand. Since then, Lifan brand has completely withdrawn from the vehicle market.

The risk of delisting and the reorganization of the court ruling have created Lifan, the richest man in Chongqing. After all, the hero is dying.

Brilliance automobile

165438+1On October 20th, Shenyang Intermediate People's Court ruled to accept the application for creditor reorganization of Brilliance Automobile Group Holding Co., Ltd., and Brilliance Group officially entered the bankruptcy reorganization procedure.

Brilliance Group said that the restructuring only involves the independent brand sector of the group headquarters, and does not involve listed companies under the group and joint ventures with BMW and Renault.

Long-term poor management, independent brands are mired in losses. As of the first half of this year, the total liabilities of Brilliance Group have reached 654.38+032.884 billion yuan. The court ruled that the assets of Brilliance Group, which lost its financing ability, were not enough to pay off all debts, and it had the bankruptcy reasons stipulated in the Enterprise Bankruptcy Law.

In addition, BMW will take a 25% stake in BMW Brilliance Joint Venture for 3.6 billion euros in 2022, when BMW will hold a 75% stake in BMW Brilliance. Brilliance jinbei and Brilliance China have lost their former glory. From listing in the United States to relying on the big tree of BMW, people can't help but sigh.

Cheetah car

Changfeng Cheetah, a car company with a 70-year-old military background, has come to the brink of bankruptcy.

Since the second half of 20 19, due to the objective recession of the automobile industry and the lack of research and development capabilities of Cheetah itself, there have been frequent crises, such as salary reduction, production reduction and layoffs, and more and more complaints from online Cheetah owners, such as dealers quitting the network, owners unable to find a service station, and maintenance parts unable to be delivered in time.

20 19, 10 In September, a notice entitled "Notice on Ping An Bank's Risk Investigation on the Design Industry Chain of Some Car Enterprises' Stock Customers" was circulated on the Internet. The notice shows that four car companies, Cheetah, Zotye, Huatai and Lifan, will enter bankruptcy proceedings at the end of the year. It is estimated that the industrial chain of upstream and downstream auto parts suppliers will involve about 50 billion yuan in bad debts, and all management teams are required to conduct risk investigation on whether existing customers are involved in the upstream and downstream industrial chain of the above-mentioned auto companies.

Although the four schools have accused this of being "fake news", looking back at the incident from the perspective of 2020, some predictions have come true. Cheetah cars will actually be discontinued by 2020.

On April 27th this year, Geely Holding signed a strategic cooperation agreement with Hunan Provincial People's Government and Changsha Municipal People's Government in Changsha, and entrusted the Changsha factory of Hunan Cheetah Automobile Co., Ltd., a provincial state-owned enterprise in Hunan Province, to engage in the production and sales of new energy vehicles. Cheetah officially entered the "hosting" state.

Dongfeng Yulong Nazhijie

When I mention Na Zhijie, I want to describe it in one sentence: "I am no longer in the Jianghu, but my brother's jokes are everywhere in the Jianghu." Yulong Group, which only entered the mainland market at 20 10, was ambitious at first, although it caught a late episode.

In 20 15, the sales volume of Nazhijie brand reached the peak of 60,000 vehicles. The "big and comprehensive" Na Zhijie Big 7, with the endorsement of Jay Chou, slightly attacked the city. But from 20 16, it gradually went downhill. By 20 19, the annual sales volume of Dongfeng Yulong is only 1947 vehicles. Without excellent core technology and manufacturing level, the product positioning is in line with German first-line brands. In the end, it ended up as "the heart is higher than the sky and the life is thinner than paper".

165438+ 10 13, Dongfeng Yulong Automobile Sales Co., Ltd. (hereinafter referred to as "Dongfeng Yulong Sales Company") officially entered the bankruptcy reorganization procedure by the Hangzhou Intermediate People's Court.

Although relevant sources of Dongfeng Motor revealed that Dongfeng Yulong Sales Company was involved in bankruptcy liquidation, Na Zhijie has not yet withdrawn from the mainland market. Dongfeng Yulong has many assets such as manufacturing base, production qualification and land, and there is no bankruptcy plan at present. However, in the first nine months of 2020, the sales volume was only 77 units. Na Zhijie has reached the end of the road, and it may only be a matter of time before he withdraws from the mainland market.

The following is a joke of Na Zhijie, just for fun.

Let's talk about the new power of making cars:

Bitton

On June 29th, CCTV Financial Channel reported that "8.4 billion people burned money to make mass-produced cars, and Baiteng was exposed with unpaid wages", which brought the embarrassing situation of Baiteng Automobile to the stage.

Subsequently, Baiteng Automobile also announced that it would suspend its business in China from July 1 day, and all employees were waiting for their posts. If you choose to resign voluntarily, you can settle your back pay before July 10. Since the establishment of 20 17, the amount of four rounds of financing has been about 8.4 billion yuan, and Baiteng Automobile has finally run out of funds and has come to a standstill.

On September 9, Baiteng Automobile gave a glimmer of hope to those who paid attention to it. Baiteng "backdoor" Nanjing Shengteng Automobile Technology Co., Ltd. was restarted with a registered capital of 65.438+0.5 billion yuan, which was established by five shareholders, including Duan Lianxiang, Chengdu Rongpu Technology Partnership (Limited Partnership), Nanjing Xingzhi Technology Industry Development Co., Ltd., FAW Equity Investment (Tianjin) Co., Ltd., Xiamen Daohe Zhilian Investment Partnership (Limited Partnership), and continued to "mass-produce" the M-byte project.

However,165438+On June 23rd, the stormy Baiteng suffered another heavy blow. Nanjing Qixia District People's Court listed Nanjing Zhixing New Energy Automobile Technology Development Co., Ltd., a company of Baiteng Automobile Association, as the executor, with the execution target of 332,540 yuan. In addition, the company currently has three pieces of information about the executed person, and the total execution amount is 22 1.63 million yuan. This information undoubtedly makes the hope of restructuring and revival of Baiteng Automobile even more slim.

The year 2020 is coming. Will Baiteng be born again?

2065438+September 2009, Bojun and FAW Li Xia jointly established Tianjin Bojun, in which Bojun made a cash contribution of 2.034 billion yuan and became a major shareholder. However, after the establishment of the joint venture company, Bojun failed to fulfill his obligations. FAW Li Xia said that as of June 5438+1October 12, 2020, Bojun had only paid/kloc-0.4 billion yuan to the joint venture company, and the remaining capital contribution had not arrived. Bo Jun and CEO Huang Ximing, are they "playing" FAW Li Xia?

In fact, at the end of 2065438+2009, Bojun Automobile was exposed to arrears of wages, and employees cried around for wages. In June 2020, Bo County was struck by lightning. Huang Ximing, a native American, admitted that there was something wrong with the operation of Bo County, which collapsed on the eve of mass production. Subsequently, Tianjin Bojun announced that it would stop production and business from August 1 day to 1 October1day, 2020, and will enter the state of "dissolution and liquidation" after the expiration of the "business suspension".

At this point, Tianjin Bojun, which was established only one year ago, basically declared his death.

Linsai automobile

On June 23 this year, Jiangsu court seized Lindsay Automobile Co., Ltd.

Prior to this, its employees reported the fact that Wang Xiaolin, the chairman of the board of directors, made false technical contributions and was suspected of embezzling huge state-owned assets, defrauding the country of 6.6 billion yuan. Wang Xiaolin also claimed that the employee made false accusations, which made it difficult for the company to operate. But now the division is in the United States, and it has also been seized by the Jiangsu court. This is a big drama with empty gloves and white wolves.

Qiantu automobile

In contrast, there are still mass-produced cars in the future, but the price of K50.7 million is too confident, so that the actual delivery volume is less than 200 units in two years.

At the end of burning money, the car can't be sold, the management market loses confidence in it, and the long-term loss-making car can't last. 2065438+March 2009 Great Wall Huaguan took the initiative to delist from the "New Third Board", which was only the beginning. In June of the same year, Great Wall Huaguan and Future Auto began to report that due to the shortage of funds, employees were in arrears for several months, and the employees who were in arrears asked for wages through various channels.

In 2020, Great Wall Huaguan was successively listed as the executor by Beijing Shunyi Court, Suzhou Huqiu Court and Shanghai Changning Court, and its chairman, Lu Qun, was listed as a faithless person by the court, which restricted his high consumption behavior. Up to now, the company has been executed nearly 50 million yuan.

Huge losses, no cars to sell, closed stores, empty buildings, no "future" for future cars.

Write it at the end

The above brands are just the epitome of the turmoil in the automobile industry in 2020. In addition, there are other events such as the acquisition of Lv Chi New Energy by state-owned assets, the judicial freezing of Huatai Automobile shares, Renault's transfer of 50% shares of Dongfeng Renault, Changan's sale of Changan PSA shares, and finidi's self-positioning of "Nissan PLUS". In terms of new energy vehicle companies, the sales of zero sports car, Duyun car, Aichi car, GAC Weilai and electric coffee car remained the same.

The automobile industry in 2020 can be described as several joys and several sorrows. In sharp contrast to the above manufacturers, Geely, Changan and Changan have made great strides in their own brands. This year, in addition to some series of marketing in vehicle naming, Great Wall is also planning a brand-new high-end new energy brand with internal code name "SL". Changan also cooperated with Huawei and Contemporary Ampere Technology Co., Ltd. to create a brand-new high-end smart car brand.

Among the new power brands, domestic Tesla has full production capacity, while other domestic brands that can survive are still struggling, but they have gradually started benign operations, such as Weilai, Ideality and Tucki. At present, their sales are rising and their share prices are soaring. I bought a Weilaidi at the end of last year, and I guess I'm driving a Ferrari now.

In short, from the perspective of the whole industry, the market is gradually concentrated in the head enterprises, and a large number of weak brands will be out in the next three years.

The above is the second phase of the year-end inventory of automobiles in 2020. Next, we will launch more inventory content, so stay tuned!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.