How to promote and maintain a brand?

Purpose: Let the brand be deeply rooted in people's hearts. Promotion purpose: to enhance brand reputation, brand loyalty and brand sales force. Promotion strategy: deep interaction and innovative communication. Innovation is the life of planning, especially in the deep promotion stage of the brand. In order to reach a deep interaction with consumers and let them experience, identify and accept the brand and brand culture from the bottom of their hearts, we must find another way and innovate boldly, so as to improve the brand sales force.

Promotion method 1: establish brand culture and implement customer interaction. Specific operation: enterprises can build their own businesses in prosperous areas, or join hands with bars, cafes and other places to promote brand culture in an all-round way, so that consumers can deeply understand and understand brand culture, feel the brand culture atmosphere, and publicize with the help of consumer word of mouth.

Promotion method 2: improve employee management and implement employee interaction. Specific operation: every employee is a living advertisement for corporate brand promotion. By implementing employee stock ownership and employees learning corporate culture, enterprises can first reach a "source of communication" from within the enterprise, and spread brand culture in life and work with the help of employees' recognition of corporate culture.

Promotion method 3: enrich brand culture and establish emotional factors between brands and consumers. Specific operation: take brand culture as the purpose, create brand stories that can impress target consumers, get consumers' recognition and touch, make brand culture vivid, fresh and full, and spread widely, win people's hearts and win the market.

, brand maintenance

Objective: To maintain the brand height. Strategy: width promotion+depth promotion

According to statistics, it takes at least 3-5 years for a well-known brand to be promoted abroad, and the annual investment after the brand reaches a certain popularity also needs at least $6,543,800,000. After the brand reaches a certain height, it needs to be maintained, so that the brand can always maintain its youthful vitality and market competitiveness.

In short, brand promotion can greatly improve the effect of high-brand promotion and reduce the promotion cost only by finding the emotional entry point and burning point of "right" consumers and brands, and having a spiritual dialogue with consumers to achieve * * * sound. From the perspective of demand and motivation, feelings and perceptions, and consumers' attitudes, it is not difficult to find a good way to promote the brand by quickly capturing and finding, locating and analyzing customers' emotional factors, so as to achieve the purpose of enhancing brand sales force and solving problems.

I hope it helps you.