Therefore, it is essential to design your title carefully. It is important to find a title that interests the reader and guides the reader to read step by step and be willing to accept the information

Therefore, it is essential to design your title carefully. It is important to find a title that interests the reader and guides the reader to read step by step and be willing to accept the information you convey. 4. The theme of soft-text advertisements must be highly clear and focused. Writing advertising soft articles must be very targeted, with special emphasis on having a clear theme. If it is a soft-text advertisement during a promotion period, it must be closely coordinated with the promotion theme. In ancient times, when preparing for war, there was a saying that "the red flag is half rolled out of the camp". The soft-text of promotional advertising is the red flag flying high in the promotion war.

At the same time, our soft articles must be innovative. A colleague proposed

"New reasons, new methods, new selling points", which is worthy of our reference. 5. When writing soft articles, you must also pursue novelty, readability, interest, and knowledge.

Soft articles are not rigidly rigid in writing. However, if any advertising soft article does not attract the reader's desire to read, and cannot capture the reader's curiosity, knowledge, and pleasure, it will be difficult to arouse the reader's interest. If the title of an advertising article can demoralize people, its advertising effect will be impossible to talk about. Therefore, we must also analyze the consumer psychology and life interests of the product's target consumer groups, cater to their preferences, and increase their readability, interest, and knowledge. We must avoid wishful thinking and self-satisfaction, tireless stale preaching, and very professional and nerve-wracking lectures. Professional explanation, otherwise, to put it lightly, it will create advertising garbage, and to put it more seriously, it will be counterproductive and harm the company itself. 7. Things to note when writing soft advertising articles: 1. It cannot conflict with current laws and regulations.

Soft article writers must be familiar with the relevant laws and regulations for advertising. Advertisements must not conflict with existing laws and regulations to avoid being investigated by relevant law enforcement agencies or even causing lawsuits. . Studying relevant legal provisions can make you more relaxed when creating soft articles. 2. Avoid inconsistent propaganda.

The author advocates that soft-text advertisements should be uniformly controlled by the marketing department or planning department of the corporate headquarters, so as to prevent secondary agencies or foreign agencies from using different propaganda calibers when executing soft-text advertisements, which will directly affect the advertising effect. 3. Never slander other competing products.

When writing soft articles, try to only talk about your own good points, not the bad things of others, let alone act as a black sheep, causing your peers to attack you, and you will have no place to stand. 4. Do not create junk advertisements or produce “tasteless” products.

It is better to be sparse than excessive when placing soft-text advertisements. When writing soft-text advertisements, they should be meaningful and well-crafted, and should not be the same: from a distance, they look different, but from a close look, it is the same thing - company profile.