What are the five strategic models of WeChat marketing?

When you attract customers to WeChat, you have only succeeded in the first step.

Because they are only slightly interested in your services, but they have not completely trusted you, nor have they decided to buy from you.

How do you use that little bit of interest to move customers from trust to purchase?

How to build trust:

1. Persuasive cases

I have seen many people who do WeChat marketing keep secret about their customer cases. I won’t tell you what successful cases there are. How can I trust you? You are just a stranger, I dare not transfer money to you immediately. So, even if you are editing, you still need to sort out customer cases, okay?

2. A persuasive endorsement platform

If your services are sold on another formal platform, your credibility will be greatly improved. Because the platform has credit endorsement. For example, if you sell information and you have given courses in Tencent Classroom, then everyone will treat you as an expert and will naturally buy services with confidence.

3. Persuasive self-media

When you have a self-media account with tens of thousands of fans, you already have a credit endorsement. Think about it, you have to update your posts frequently and interact with your fans frequently in order to accumulate so many fans. If you have been doing this for so long without running away, it should be relatively stable.

How to get customers to refer each other:

For C-end customers, the focus is to see if they can take advantage. If they can take advantage, they do it at a high speed.

So let them take advantage of the following advantages:

1) Trial is cheap

Add all your users to a group, the excuse is that you can apply if you enter On a trial basis, they joined in and told them to recruit friends and then give him and his friends a gift; in order to take advantage, he had to recruit people.

2) It’s cheaper to join together

After your group is established, organize group buying activities in the group, such as a group of friends, a group of classmates, a group of colleagues, as long as you invite people to join, you can Everyone can enjoy the same benefits.

3) Providing commissions for soliciting customers

Treat those die-hard fans, such as the top few customers, to develop into agents. Because they are loyal users, they must know the advantages of the product well, let them recommend it for you, and then rebate commissions based on the order.