The role of case design

Patterns have a fixed function in business cards.

1. These functions are classified as follows:

(1) attracts attention. A good business card pattern design should not only meet the needs of picture composition, but also attract people's attention strongly, so as to achieve the purpose of self-promotion by the holder.

(2) the professional characteristics and industry characteristics of the business card holder. The form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder.

(3) Guide readers to pay attention to the induced effects of important schemes.

2, the composition of the pattern

Gradient of (1) mode

The application of monochrome gradient in business card design can not only maintain the integrity of the design, but also enhance the visual impact.

Mixed color gradient has more than one or two color gradients, and the effect of this picture is more active, but attention should be paid to the contrast of color force and the proportional distribution of composition when applying.

The image gradient takes the logo of the business card, the name of the factory or the products sold, and carries out light color weakening, color gradient and size gradient on the screen to form a richer visual effect.

(2) "Contrast and unification" of patterns.

The role of the pattern in the business card is to set off the theme, enrich the picture and remind readers. Therefore, the design of patterns should not only pay attention to contrast, but also be complete and unified. Contrast mainly refers to the obvious difference between the pattern of the picture and the background of the picture. Unity means that the level of painting should be clear, and the pattern exists to highlight the theme, make the composition eye-catching and full of personality, without usurping the role of the master.

(3) the expression of patterns

According to the personality characteristics of business cards, the patterns are given different expressions. The performance skills are as follows:

Image texture method This method is to texture the image related to the business card holder's industry to form a pattern with distinctive personality.

The image photography method carries out various artistic treatments on the image photography pictures related to the business card holder's industry, forming a figurative artistic pattern.

Painting texture method is an abstract pattern, which mainly shows the texture effect of various paintings and gives business cards a strong artistic personality. Such as: oil painting texture, scraper texture, sketch texture, sketch texture, watercolor texture, Chinese painting texture and so on. Flat coating of color blocks and representation of shadows on business card paper.

The Application of Patterns in Fashion Design

Simply put, the pattern is a graphic pattern or surface decoration with a certain sense of procedure and order formed by the fine decomposition of the pattern, that is, the law of formal beauty, conformal or deformed, symmetrical or balanced, alone or in combination.

Patterns can be seen everywhere in our life, whether you are indoors or outdoors, such as indoor home textile fabrics (curtains on the wall, sofas, carpets, etc. ) with different patterns, it adds a little vitality to the fabric when it is decorated in monotonous solid color. Tea set (ceramic kettle, cup, etc. ) is printed or engraved with different patterns, which brings a relaxed and happy mood to tea drinkers. Look at the tiles on the floor. They have square patterns, geometric patterns and other patterns. The list goes on. You can see the towering buildings outside, and some surfaces are decorated with geometric partitions. The plants in the garden are trimmed into various geometric shapes and animal shapes to create a "vivid" scene. Let's look back and see what people are wearing. Some clothes have patterns on them, which have a long history. According to the form of composition, it can be divided into point clothing patterns, area clothing patterns and comprehensive clothing patterns. According to the process, it can be divided into printing and dyeing clothing patterns, weaving clothing patterns, collage clothing patterns, embroidery clothing patterns, hand-painted clothing patterns and so on. Let's look at dot patterns, such as circles, triangles and squares, which are the smallest units of visual form. They can play the role of cohesion and embellishment in fashion design. We can see that some buttons in clothing are arranged from top to bottom from the front placket or the back of clothing, or side slits are rarely used to achieve the effect of splicing and embellishment. Buttons can also be decorated on large areas of cloth. Let's look at the linear pattern, which has the characteristics of length, direction and shape. The close arrangement of lines can produce a surface feeling. The midline in clothing modeling has the feeling of long, short, thick, thin and thick. Different shapes give people different visual feelings, such as: straight lines give people the feeling of smooth upward extension, which is widely designed in men's wear, and curves give people the characteristics of movement, softness and femininity. It is designed for women's wear and children's wear. Then look at the pattern of the face with the characteristics of length, position and shape. The face is similar to the lines on it. The curved surface is suitable for women's wear and children's wear, and has a soft and elegant visual effect. The linear surface is suitable for men's wear and has a steady and powerful visual effect.

There are geometric patterns in clothing design. Geometric patterns are not simple combinations, but have a special rhythm, such as triangles, dots, squares, stripes, squares and so on. Combined with irregular patterns, new pattern elements can be formed. Let's talk about triangular elements first. Triangular elements with different sizes, angles and colors are combined and wound into a 360-degree circle to form a flower-like pattern. If we fill the face of each triangle with different colors, it is like a colorful flower. We can design this pattern in some parts of solid color clothes, and design it on white clothes, just like wild flowers in spring, which will make the wearer look more dignified. This pattern is designed on dull clothes, which will make ordinary clothes instantly bright. The skirt hem is designed in a circle, and each pattern is decorated with colored lines extending upward, which is as beautiful as peacock feathers. In order to coordinate with the hem, the front and cuffs of the coat can also be decorated with the same pattern. Of course, if you use too many different patterns and styles in a suit, it will give people a sense of disorder. Practical clothes are best decorated with one or two patterns, which looks more stable.

How do we grasp the design of "circle" element in clothing? There are bright circles (hollow circles) and black circles (solid circles). Hollow rings are monotonous. In order to make them look less "thin", rings such as annual rings can be designed. There are small circles in the big circle, and there are even smaller circles in the small circle. A circle like a line is dotted around the part of the clothes to play a decorative role. This overlapping circle is common in national costumes (batik murals, batik murals, etc.). A hollow circle can also be designed with a smaller hollow circle around the slightly larger circle in the middle, then the middle circle is solid and the other circles around it are hollow, and then the middle circle is solid, and the circle around its extension line is also solid, except that the circle slightly larger than the extension line is wrapped around the middle of half a week. This pattern looks like the footprints of a kitten and a puppy. It's very cute. This lovely pattern design is more in line with children's cuteness in children's wear.

"Square" elements, whether triangular, circular or square, can be designed into hollow or solid forms according to the principle of * * *. The design of a square can be the same as the general design of the "circular" and "triangular" elements described above, but the visual sense is different. We know that besides squares, there are actually rectangles. These shapes can be combined to get patterns, and square patterns give people a more generous feeling.

The application of "stripes" in clothing can be divided into three categories: horizontal stripes, vertical stripes and twill stripes; Stripes can be divided into bright stripes and dark stripes, as well as wide and wide stripes. Wide stripes are suitable for strong people, and thin stripes are suitable for a little.

People who are slightly thinner or have a normal figure. In the fashion design is more common:

1) horizontal bar, which can be thick or thin. Thick horizontal stripes are suitable for thinner people and can give people a sense of visual expansion. Thin people don't look too thin, but stripes that are too thick and wide are not suitable for people who are too thin. People who are too thin choose to design narrow horizontal stripes. Fat people had better not choose clothes with thick stripes or thin stripes. Horizontal stripes will look plump and not suitable for fat people.

2) Vertical stripes will give people a feeling of elongation. Such stripes make people feel vertical, so they are suitable for people with short and fat bodies. Tall people will look thinner and taller if they are not suitable for vertical stripes.

3) Oblique stripes, both left and right oblique can be dynamic, which is not commonly used in fashion design and is more suitable for dance clothes or sportswear.

How to express the "stripe" element in fashion design? Clothes with "striped" elements are often designed in men's and women's clothes, especially long-sleeved shirts and short-sleeved shirts in spring and summer. Stripe style looks more neutral, and it is suitable for men's and women's clothing. Elegant and dignified.

In our fashion design, some designers will use patterns made of natural materials to find design inspiration, such as flower patterns, animal patterns, landscape patterns and so on. , can enrich simple clothes. There are many elements in flower patterns, such as peony, rose, lotus, peach blossom and some abnormal flower shapes we see in our lives, which are used in women's clothing, highlighting the femininity of women's clothing. Elements of animal patterns, such as cats, dogs, rabbits, monkeys, bears and other animal images, are usually designed in children's clothes and accessories, because animal images are cute and cute children wear them more harmoniously; There are many animal patterns in the backpacks, schoolbags and shoes of little boys and girls, which highlight the lively character of children. There are not many landscape design elements in clothing, but they are usually designed in concept clothing with the theme of scenery in a certain place. For example, a classmate took part in a costume design competition, and the design topic was: designing a series of women's clothes with the scenery of Huangguoshu as the theme, so each set of clothes designed should see the "shadow" of Huangguoshu scenic spot. In China's ethnic minority areas, it is not difficult to see that there are many folk patterns, such as auspicious patterns, dragon and phoenix patterns, facial makeup, flower picking, embroidery, craft tie-dyeing and batik patterns in China folk costume art, which are all used by domestic and foreign designers in modern costume design to show national characteristics and personality.

In the final analysis, no matter what kind of clothing pattern, it has different characteristics, which also requires us to constantly try and explore to make the designed clothing vivid, not just to make the clothing fit and wear. We need to have a unique design concept, form the habit of collecting various patterns, and use different patterns in different clothing styles and styles, so as to combine clothing and patterns.