Why do people hate opening franchisees so much?

Why are we all talking about joining the pit? The main reason is that various risk factors are not well controlled. Let's talk about the shortcomings of franchise stores:

The fixed cost of joining is too high, which is often beyond our control! !

As I mentioned in my previous answer, the actual joining fee will not be just the figures in the introduction we heard at the beginning. The idea of a brand company is to make you feel that the threshold for joining a store is so low at first. If you spend some money to invest in one, losing money is a stepping stone. For example, the brand I invested in saw the initial raw material deposit of * * *140,000 on official website, and I calculated it myself. The reserved start-up capital is within 300,000, and I hope to control it as much as possible at 250,000. As a result, after I finished the site selection, a lot of financial bills kept coming in, with nearly 90 thousand for equipment and more than 40 thousand for materials. The decoration team specially appointed by the company to decorate this brand is asking for nearly 50,000 yuan, and there are some previously unknown "advertising fees"-the production cost of decoration props displayed by brands such as doorsteps is tens of thousands, but I have to. After all, joining is a brand If you don't buy a doorstep, who knows what you are doing? Then there are some self-purchased equipment that need to be bought by ourselves, so the fixed investment is close to 300 thousand at once, and the total investment is more than 400 thousand with the rent. Sometimes when it really comes to that, things will force you to act, and you will comfort yourself by saying that now that you have chosen, you should grit your teeth and stick to it and completely break through the plan within 300,000 that you can accept at the beginning. (& gt﹏<； )

In the early stage of invisibility, the investment cost exposed by into the pit will destroy his psychological bottom line at once, and his financial arrangement will be in a state of tension. After all, he was only going to sell one kidney, and now both kidneys may be cut at any time. Don't panic.