Huiren Group was accused of insulting women. How does this affect Huiren Shenbao's reputation?

This will have a huge negative impact on Huiren Shenbao's reputation and further affect Huiren Shenbao's sales. Let's analyze and discuss from Huiren's declaration of Guan Wei's speech.

This year, Huiren Group's remarks about allegedly insulting women can be said to be a real hammer. In the official Weibo of Huiren Shenbao of Huiren Group, Weibo, the official of Huiren Shenbao, made a remark that men would focus on women's breasts, and also made a remark that women do yoga for men, which is undoubtedly an insult to women.

Although Huiren Group later stated that it had no intention to rub the heat, it was obvious that this could not erase the traces of insulting remarks made by Huiren Group on the Internet. In addition, Hui Rentuan also made controversial remarks in front of Weibo, a member of the women's group, which caused fans to tear each other apart.

First of all, Huiren Group's insulting remarks about women will definitely have a negative impact on Huiren Shenbao's reputation. Huiren Shenbao is actually an old brand for many years, but the brand accumulation is doomed to be unable to be maintained by advertising. Always use the efficacy of the product, which is easy to cause personal disgust. Not only female friends will resent this kind of propaganda, but also men will feel sick of this kind of malicious propaganda. After all, Huiren Shenbao is not an irreplaceable drug. As far as the negative impact of word of mouth is concerned, this negative impact is irreversible, and the loss of word of mouth will inevitably cause further other effects.

Secondly, the decline in word-of-mouth will also lead to the decline in sales of Huiren Shenbao. For some time-honored brands, word of mouth is even more important than efficacy. The decline in the reputation of Huiren Shenbao will inevitably lead to the decline in the sales of Huiren Shenbao. It turns out that some time-honored brands don't rely on any efficacy, but on brand strength, that is, word of mouth. Now word of mouth has declined, but not so many people will continue to pay for the brand. The money is in the consumer's pocket. Consumers can buy any product they want. Consumers are reluctant to buy some controversial products.

To sum up, this kind of remarks suspected of insulting women will not only have a negative impact on word of mouth, but also lead to a decline in the sales of brand products.