How to write the title of a press release

How to write the title of a press release

How to write the title of the press release? It is inevitable that we will hit a wall in the process of finding a job. We must learn healthy competition to open a way for ourselves, and we can make progress only if we are informal. We must learn from others in the workplace. The following is how to write the title of a press release. Let's study together.

How to write the headlines of press releases 1 1. Basic principles of writing news headlines

1, accurate, consistent with the title, consistent with the meaning of the text, properly summarized, news headlines must conform to the news facts, which is the most basic requirement of news headlines.

2, easy to understand, concise, clear at a glance, both news and readability. It is forbidden to use too professional or obscure words in the title, and it is forbidden to have unfamiliar names, places or abbreviations that cause ambiguity. Putting an end to boring technical terms or mandarin, colloquialism and caricature are often the basic strategies for popularity and image.

3. Be concise, so as to point out the most exciting part of the article and reveal the core content of the news. Generally speaking, it is best not to repeat words and punctuation marks in the title.

4, fresh, on the basis of understanding and expressing ideas, finding an uncommon way and an uncommon word can often "surprise". For example, "Pavarotti: No more singing, no more grunting in the shower".

5. Lively, lively, humorous, full of energy and strong sense of movement.

6. Clear-cut, what the article advocates, what it opposes, what it praises and what it criticizes, and what is right and wrong is clear, unambiguous and clearly reflected in the title.

7, image, that is, reading makes people feel immersive, just like facing the focal plane.

8. Goodness and beauty: the title should be "goodness" and there should be humanistic care; Titles should be "beautiful", conform to aesthetic habits, and consider the "aesthetic needs" of layout and pictures.

Second, the status, function, type and structure of news headlines

The status of news headlines: read the cover of a book, read the title of an article, the title is the eye of the article, and it is the "first impression" for readers. It can even be said that the title is more important than the lead.

The function of news headlines: News headlines have the functions of prompting content, evaluating content, attracting reading and beautifying layout.

Types of news headlines: News headlines can be divided into single headlines, compound headlines, real topics and imaginary topics. A single title has only the theme, but no auxiliary topics. There are many topics in one line, or two or three lines, and there is no difference in font size. Compound questions have both themes and auxiliary questions, all of which are multi-line questions, and the font sizes of the main and auxiliary questions are different; The real topic is the part of news headlines that describes the facts, focusing on specific people, actions and events. Virtual topic is a comment part in news headlines, focusing on principles, reasons, wishes, etc. For example:

Allow "making money wisely", but not "being rich and heartless" (empty topic)

How to write the title of the press release? 2. Title: First of all, it is a title, and there are several kinds of titles: eyebrow title (also known as leading title and shoulder title), title (also known as theme and motif) and subtitle (also known as subtitle and subtitle). Of course, many news statements use multi-line headlines (including several titles). For example, our event press releases generally use single-line headlines.

Lead: The so-called lead is the first paragraph or sentence in a press release, which consists of the freshest and most important facts or incisive comments in the press release. Only a good beginning will attract readers to continue reading. The writing of the lead is generally divided into: narrative, questioning and quotation.

Subject: As the name implies, it is the main part of news release, and its function can not be ignored. First of all, it should undertake the lead, explain the theme revealed by the lead (or answer the questions raised in the lead), and then describe and develop the news facts in detail. When writing the text, we should pay attention to: prominent theme, substantial content, rigorous structure and distinct levels.

Background: Background refers to the historical environment and reasons of the activity, and its significance is to explain the specific conditions, nature and significance of the activity. It exists for the enrichment of content, its position is not fixed, and it can be written according to its own situation. Background materials are generally divided into comparative materials, explanatory materials and explanatory materials.

Conclusion: As can be seen from the name, the last sentence or the last paragraph in the press release is used to clarify the significance of the facts stated in the news, deepen readers' understanding and feelings about the press release, and thus get more enlightenment from it. The way of ending in a press release can be divided into summary, comment and hope. Of course, some press releases don't end deliberately, because the end is actually.