265438+Early 20th century: What are the leading agricultural technologies? What problems should we pay attention to in the sales of agricultural products now?

What a big problem! There are many dominant technologies. Depends on what you want to know. Let me tell you about the sales of agricultural materials. At present, the sales groups of agricultural materials are generally large growers, and these customers have a rational consumption concept. There are many points to pay attention to:

1, large growers are more rational, pay attention to cost performance, and the promotion effect of small gifts is limited;

Large farmers are planting on a large scale, and the demand for agricultural materials is very large, so they pay more attention to the cost performance of agricultural products. Take compound fertilizer as an example. Big farmers know very well that for field crops, as long as the nutrients are sufficient, there is little difference between regular brand compound fertilizers, as long as the nutrients are not stolen, it is a good fertilizer. They will not pursue the first-line brands in the market, but they will be highly sensitive to price.

Small gift promotion strategies commonly used in agricultural extension may not be equally effective for large farmers. Similarly, taking compound fertilizer as an example, every peak season, many manufacturers will launch various promotional items, such as washing powder and T-shirts. These small favors satisfy the psychology of ordinary farmers and are really effective in the process of agricultural sales. However, for large farmers, such a promotion strategy is not very suitable. Large farmers do not value these small promotional items, nor will they change their purchase intentions for these small advantages.

2. More sensitive to price;

Large-scale growers need a relatively large number of agricultural products, and the costs of pesticides, seeds, fertilizers and other agricultural products are not small, which often account for a high proportion of their operating costs, so large-scale growers are more sensitive to prices.

Large growers often shop around for large quantities of agricultural products, even if the price difference is small, it will affect their purchase choices. In recent years, many large farmers have given up buying agricultural products at township terminals, but bought them directly from counties and cities and manufacturers' agents.

3. Pay attention to professional agrochemical services;

Large growers often have been engaged in this industry for many years and have a deep understanding and mastery of planting techniques. Some agricultural distributors try to use ordinary marketing methods and use low-tech and ambiguous sentences when introducing products, which often not only fails to gain the trust of large growers, but even causes resentment. What big growers need is professional support. If agricultural operators do not strive to improve their technical level and professional services, it is difficult to have long-term cooperation.

Some agricultural distributors contacted the technicians of local agricultural departments or agricultural manufacturers to communicate with large planters and invited large planters to attend professional lectures on plant protection technology, which achieved good results in promoting products.

4. Pay special attention to reducing the risk of planting.

Planting is a risky industry, and weather conditions, industry prosperity and so on will have a great impact on planting products. Large growers are also well aware that avoiding industry risks can get good returns, but because they are often limited by their own cultural level and have few sources of information, they cannot grasp the latest market in a timely and comprehensive manner.

Agricultural distributors can make use of various advantages to help large planters obtain timely industry information from manufacturers, technical departments, news media and other aspects, and help large planters reduce industry risks. Naturally, they can have a pleasant cooperation with large planters.

Large professional planters represent the future land management mode in rural areas, and discerning agricultural distributors must make rapid transformation, constantly innovate marketing strategies, constantly make various attempts and efforts, and adopt business models and promotion methods different from ordinary retail investors. If you master the big growers, you will master the rural market.