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How to design the font on the poster? What are the ways to choose fonts for poster design?

How to design the poster font? Usually when designing poster fonts, many novices don't know what fonts to use, and they are always confused in the vast amount of fonts. In fact, fonts also have personality and feelings. Today I will tell you how to design fonts according to different poster styles. Posters of men's wear, outdoor clothes, outdoor men's shoes and other men's goods all need more masculine and tough fonts. Therefore, it is suggested that when designing fonts, some fonts with masculine, tough, rough and other male symbols should be selected, such as Founder Black, Mona Super Black, and Word Workshop Black. The font is heavy and powerful. Poster font design of women's goods such as women's clothes and accessories. , all need soft, slender and delicate fonts, so when designing fonts, we should also choose some slender and soft fonts, such as Founder Yue black slender body, sharp line simplified body, Founder Lanting ultra-fine black body and so on. The poster font design of children's wear, children's toys and other children's products needs some lively and playful fonts, such as Korean art doll body, chalk font, Korean art wheat font and so on. For example, some cotton and linen costumes like to use this kind of fonts, mainly including some handwriting pens, word-making workshops and love letters. When we design some ancient Chinese and Chinese fonts, we often use some calligraphy fonts, especially some game interfaces, which are very domineering and artistic. There are mainly Japanese brush, Yuwen brush, Ye Yougen brush font and so on. The best font structure design combined with some strokes will make the font design feel stronger. Some international brands, we always feel that their designs are good, which is of course related to the choice of fonts. Font design choose some simple and neat fonts, such as some posters with fine black style. What are the ways to choose a font? 1, men's product poster

If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.

2. Posters of women's products

Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.

3. Children's product poster

In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.

4. Posters of expensive products

If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.

5. Festival promotional posters.

Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.

How are the artistic words on the poster made? 1. method

1, hand-painted, and then stroke the path with a pen in illusrtrator, etc.

2. Adjust the details with the font of the font library and then turn the text into a curve;

3. Add filters and other common effects in photoshop, such as flame characters and metal characters.

Second, the poster

1, the name poster, originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Formal posters usually include the nature, organizer, time and place of the event.

2. Poster design is one of the manifestations of visual communication. It attracts people's attention at the first time through the composition of the layout, and gets instant stimulation, which requires designers to perfectly combine the elements such as pictures, words, colors and space to show people the propaganda information in an appropriate form.

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