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How to design the font on the poster? What are the ways to choose fonts for poster design?
If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.
2. Posters of women's products
Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.
3. Children's product poster
In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.
4. Posters of expensive products
If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.
5. Festival promotional posters.
Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.
How are the artistic words on the poster made? 1. method
1, hand-painted, and then stroke the path with a pen in illusrtrator, etc.
2. Adjust the details with the font of the font library and then turn the text into a curve;
3. Add filters and other common effects in photoshop, such as flame characters and metal characters.
Second, the poster
1, the name poster, originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Formal posters usually include the nature, organizer, time and place of the event.
2. Poster design is one of the manifestations of visual communication. It attracts people's attention at the first time through the composition of the layout, and gets instant stimulation, which requires designers to perfectly combine the elements such as pictures, words, colors and space to show people the propaganda information in an appropriate form.
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