Lesson 1 of Sales Skills: How to Effectively Post to Moments

Moments may sound very simple. Just post a few words and pictures to a Moments.

? However, in fact, there are many people selling goods in Moments. How many of them do you really like to see?

? Moments is a state of life. The stronger the sense of life, the more customers like to see it. In other words, the most brilliant state of writing a circle of friends about selling goods is not to show off your skills. Instead, use your own words to post soft articles in your circle of friends to present a sincere life state.

First of all, let me give you an example: look at 2 Moments:

The second one is very artistic; which one has better trading volume among these two? Guess what?

? The result is that A’s sales are better, the one who is down-to-earth and speaks the vernacular.

Good soft articles do not require the shop owner to have good writing skills! The more down-to-earth, more authentic, and better the soft article is, the easier it is to arouse buzz and trust.

A: Skin care and beauty category

1. Introduce a scene or talk about a concept, make many people identify with or be interested, and then introduce a product, below The comments are all "Wow, good advertising", "I agree, buy one

? Take JM's classic pearl facial mask as an example

We can use imagination and think about when you would put on a facial mask. For example, it might be when the baby is asleep and you finally have some time to rest and put on a facial mask to take care of yourself.

Then? We can write this scene: ------Soft article-----

A day in the life of a mother is just cooking, feeding, changing diapers, shopping for groceries, and taking care of the baby! Housework!

I’m so busy coaxing the baby to sleep! There’s no time for nursing!

The baby is finally asleep, and I finally have time to love myself. JM Pearl Trilogy Mask, 1 Sheet = serum + mask + eye cream + lotion, easy to do basic skin care, take a break from busy work, my favorite

? You can segment it and add some expressions to attract the eye easily

This way. The customer looked at Moments for the first time and knew that this is an all-in-one facial mask

2. It is best for a product to only reflect 1 to 2 selling points, and the remaining selling points can be sorted out for next time Post the circle again from different angles

Because the selling points are explained at once, the length is very long, and there is no focus. It is easy for customers to ignore them

Secondly Second hair tie, we can bring the usage method and correct steps, like this

Soft article

JM Pearl Trilogy Mask, mask + essence + eye cream, 3 parts according to In what order should I use it?

Correct usage steps:

[Rose] Apply the essence all over the face first to open the skin’s nutritional channels so that the essence of the subsequent mask can be absorbed by the skin. Good absorption

[Rose] Apply the mask for 15 to 20 minutes, take it off, and pat the essence until it is absorbed

[Rose] Finally, this is an eye cream that can be used on the whole face. After applying it around the eyes, Apply the lotion all over your face

and then you can sleep beautifully

3. Comparison pictures give you real insights (comparing the experience of using cosmetics and skin care products)

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Take Aijing as an example:

Soft article case 2

Look at the effect of Aijing’s makeup~

Picture 1: Oil control

Figure 2: Moisturizing and brightening

Figure 3: Concealer

Figure 4: Do you need any additional explanation for invisible pores? No need at all! It is clearly stated here, and there are differences only when there is comparison.

? 4. You can share your experience of using the mask in your daily life, so that you can share your first experience using the facial mask with your customers, which is much more powerful than just writing about the selling points

- -------Soft article case----------

Purvey's facial mask cloth is really too thin! Good review!

It feels ice cold on the face, and the essence is super rich but does not drip at all

After applying it, the face seems to glow like a peeled egg? Haha Amway for you~

Include pictures of the actual mask being put on, and pictures of the mask being taken off, such as these 2 pictures:

?

B: Let’s learn how to write this type of copywriting for a circle of friends if you want to do something for the product?

For example: For these activities, you can take 2 minutes to read carefully: How will you feel? You may feel that there are too many benefits and they are all crowded together.

? 1. Don’t rush to get benefits first, first think clearly about the reason why you are doing the activity?

Create tension: Customers feel that if they miss this product, they have lost the opportunity. For example: Today is the first anniversary of the opening of the store. Once a year, all products are on sale at the lowest price today. Or: This product is on sale for only 3 hours! If you like it, place an order quickly, otherwise it will be gone! Or: JM has new products today, all of them hot-selling items, come and try them out!

? Example:

-----------Soft article--------

The first anniversary of the store is super low Price Feedback

Purvey Facial Mask is very professional, docile and easy to use. I highly recommend it

Great! point! yes! Buy two boxes today and get Belle Lemon Facial Cleanser for free! !

Yes, you read that right, it’s the German Belle Facial Cleansing Instrument! This free gift is also gone! !

The deal is so good, bloodletting is a big benefit at a loss

If you miss it, don’t blame me for not reminding you ~ this is unprecedented!

?

Note: The text is too long. The circle of friends will be folded and the full text cannot be displayed. Please say it again in the comment

? 2. The event is created Tension, and give customers a reason to buy this brand's products, and express these reasons in the language of their own feelings. There is a very famous saying: "Be the customer's five senses, help customers experience products that they cannot actually feel, and transform For text”

? For example: Let’s take Rouai as an example

? Think about the reasons why customers buy Rouai: balanced performance (soft, thin, breathable, non-leakable, and absorbent) ), high cost performance. If customers are tempted by these selling points, it is simply because the current diapers are not suitable for the baby. In serious cases, there may be some problems, such as the baby's red buttocks, leakage of urine, or the cost performance is not high enough.

Then we can hit the pain points directly and write only 1 selling point for each soft article: (Subsequent selling points can be written in future soft articles)

? ---------Moments Case 1-- -----

So happy! I found a diaper that won’t make my butt red!

My baby’s buttocks were very red before, and it made me feel distressed

Later I learned that it was because the diapers were not breathable and soft enough

After wearing them for a long time, It's stuffy and it's constantly rubbing, so how can I not get red!

So I did my homework carefully this time and finally chose Rouai

I also share it with mommies who have been troubled by red butts for a long time. It’s really great

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The reason we give our customers a deal here is: tender love will not make your buttocks red

? C: How to promote food-related Moments~

? 1. Beautify yourself Draw attractive photos of food, use customer reviews to tell how good the product is, and take customers to eat it again~

In food, pictures are the primary productivity! The more attractive the food pictures are, the higher the success rate of customers placing orders~ The text is small and the pictures are large, so everyone will definitely see the pictures first! Only when the pictures are attractive enough can you stand out in the circle of friends and stop customers from swiping. As for the text---to put it simply, it means telling your taste of the food. After reading your text, it feels like you are eating at the same time. It’s normal!

Example~

------------Moments-------------

This is the best canned yellow peach I have ever tasted! I really drank all the juice

As soon as I opened the can, the refreshing peach aroma overflowed

The thick pulp is firmer and fuller than peach

Bite it It's sweet and crispy in one bite, juicy in one bite, refreshing and sweet

After eating it in the afternoon, I still have the aroma of peach in my mouth at night

2 cans for early adopters and 12 cans are a good deal, I will eat it myself 12 cans, otherwise it’s really not enough to eat

2. There are still some customers in the circle of friends who are very difficult to please, saying that you are boasting and boasting!

? A hundred words of praise from you is not as good as a word of praise from others. At this time, as a baby like us who has so many feedbacks every day, we can also use customer feedback to praise you ~ for example, like this,

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Example:

——?.°? Customer feedback?°. ?——

Canned yellow peach is so delicious that even babies can’t stop eating it Come down

In the blink of an eye, one can bottoms out, and in the blink of an eye, only 1 can is left out of 12 cans

It has to be hidden

? 3. Recipe method, The visuals and production methods can arouse the other party's appetite and desire to buy

I got a super great way to eat it, canned yellow peaches + milk!

?Refrigerate it and eat it, it will be a delicious yellow peach milk dessert

?Frozen it and eat it, it will be a delicious yellow peach ice cream~

Today’s lesson Summary::

? How to write a circle of friends from these 5 aspects. Have you got all the tips today? Keep practicing

? 1. Scenario + selling point

? 2. Give a reason for closing the deal

3. Write one selling point at a time, and divide multiple selling points Write multiple times

? 4. Sharing product usage experience

? 5. Recipes can be used for gourmet food