How should SEO do in-site optimization? What is included in the optimization in the station?

I. On-site optimization skills

On-site optimization, as the name implies, refers to the internal optimization of the website, that is, the internal optimization of the website itself. SEO on-site optimization includes code and tag optimization, content optimization and URL optimization.

1. code optimization

code optimization can be carried out for website weight loss, and the most direct performance of code optimization is user compatibility. Nowadays, the number of mobile phone users is growing rapidly. Even if your website page is beautifully set and ranked, if it is misplaced after clicking, the user turnover rate will be great, which will affect the later transformation. In addition to compatibility, we should also consider some extreme and blank characters, which will also affect the experience of search engine spiders.

2. Improving website access speed

Website access speed will also affect website optimization. You can check website access speed through third-party webmaster tools. It is recommended that you choose one of the best space providers in China. Although it is more expensive, its security, stability and speed will be guaranteed, which is also beneficial to search engine optimization.

3. Optimization of website navigation and sub-navigation

4. Putting the latest news/information on the home page is more conducive to optimization

Putting the latest news or information on the home page of the website will be updated regularly, and it will be better optimized when spiders find the latest information to update.

5. URL optimization

A static URL is not only comfortable for users to see, but also very popular with spiders. So how to judge whether a web page is static? It can be distinguished from the website address. The static website address is generally: www.xxx. com/sdds/134.html, while the dynamic one will appear "?" If the website is not static, we can make it pseudo static.

6. The optimization layer should not exceed four layers

Generally speaking, each "/"in the URL represents a layer. The lower the weight, the deeper the level, the more difficult it is for search engines to crawl and the worse the ranking.

7. Image optimization

Image optimization should be considered from the perspectives of user vision and spider crawling, and it is not good if the image is too big or too small. It is suggested that the width of the picture should be between 5 and 6 pixels, the height should be between 3 and 4 pixels, and the picture should be displayed in the center within 1M.

8. alt tail optimization

when uploading pictures, there will be alt prompts, which prompt us to set them according to articles and target keywords. The pictures are also convenient for spider identification, which can effectively increase the keyword density, make the rankings better displayed and help to optimize the pictures.

9. The keyword density of the article should be reasonable

The keyword density of the article should be 2%~8%, the insertion should be reasonable, and the content should be illustrated. If we want to know the density of keywords in articles, we can use third-party tools. There are many online search pages to detect the density of keywords, and we can insert them appropriately with the help of the "alt" of pictures. If the density is too large, it will be recognized as cheating by search engines, thus affecting the ranking.

1, high-quality articles, continuous updates

update articles, don't fish for three days and dry the net for two days, but stick to it for a long time. If you don't have that much energy, you can find an agency or make relevant procedures.

11. Optimization of user experience

After logging in to the website, it is necessary to give people a sense of comfort, that is, to improve the user's experience. This includes website design, customer service and contact information setting, especially the customer column. You can do more customer service and QQ WeChat to facilitate users' choice.

12, PV optimization, improve user viscosity

PV, that is, the number of page views, can analyze the user's stay time according to PV, which is an important indicator to measure the user's experience. A high PV indicates a high user viscosity, and PV data can be obtained through third-party statistical tools. So, how to improve PV?

In addition to the leading links related to articles, users will click on them if necessary, or add an extended reading at the bottom of the website.

13. Optimization of website friendly links

The number of friendly links on the website should be controlled within 5. Friendly links can be exchanged or purchased through platforms and friend chains. The biggest function of friendly links is to facilitate spider crawling and effectively improve ranking.

14. Website map optimization

Website map optimization can be realized by plug-ins of open source programs. Website maps are set up for spiders, which is convenient for them to crawl our data.

15. Learn to use the 44 tool

Sometimes we will add errors or delete the content when optimizing, and then we need to use the 44 tool to remedy it to save the user churn rate.

SEO optimization within the website is the basis of SEO optimization of the website, and only with a good foundation can we get a good ranking in the subsequent external optimization. In-site optimization probably includes the following contents: 1. website internal code optimization 2. website framework optimization 3. website layout optimization 4. website keywords optimization 5. website map optimization 6. sitemaps optimization 7. robots.txt optimization 8. website description optimization 9. website title optimization 1. preferred domain URL standardization optimization 11. Keyword density optimization 12, 4431 error code optimization 13, dead chain optimization 14, secondary navigation optimization 15, long tail keyword analysis 16, other optimization contents

Generally speaking, On Page SEO is actually the process of making a page to the extreme through various latitudes, and then obtaining the best keyword ranking on Google. Therefore, mastering the following eight details, in-station optimization is no longer afraid. 1 Reasonable keyword planning and simplified website structure

Keyword planning is the key step to establish website architecture. Whether your website can be searched by target customers and whether it can convert more orders depends largely on the keyword planning stage.

Generally speaking, keyword planning is divided into three steps:

For details, please refer to the previous article: keyword research and analysis

Here, I would like to remind you that the website structure should follow the "three clicks": whether the landing page can be reached within three clicks. Generally speaking, a flat website architecture is more conducive to spider crawling and convenient for users to obtain information quickly. The website with "deep" structure not only appears complicated in content, but also faces the risk of being missed by spiders.

observing the top brand independent websites in China, we often find the same rule: these websites are rich in content, but their structures are clear, and most of the web pages meet the principle of "three clicks", so you can browse all the contents of the websites in the navigation bar on the home page. And this is also an iron law to do a good job in SEO site optimization. No matter how the algorithm changes, ensuring the access experience will always be the core of optimization work. Create meaningful product titles and descriptions

For product titles and descriptions, don't pile up keywords meaningless! With the update of Google algorithm, it is more important to create a meaningful title and description that is easy to understand!

what is the appropriate product title? Let's look at an example first:

The title of this tent is

2-person tent, 2-person camping tent for outdoor play, two doors and Windows, breathable mesh, Wind proof and water proof camping tent, easy to install, with storage bag.

How about this title? Obviously, the answer is no.

because Google can't determine the content of this page according to the title at all. To make matters worse, this is obviously a pile of keywords, which violates Google's optimization criteria. If Google finds out, it is likely to be punished.

so, what is a good product title?

It's the same tent, and the title can be written as follows: 2-person camping tent with storage bag (multi-colored).

If you have a lot of SKUs, you can't refer to it clearly with this title, and don't worry, just add the product model at the end of the title, which is also a good title.

The same is true for product descriptions. Avoid using words that are difficult to understand. Easy-to-understand descriptions can bring customers closer.

therefore, the title and product description should be directional, and we need to start from the customer's needs and scenarios, and we can add brand words. 3 Adding pictures Alt tags 4 Page loading speed is critical

Nowadays, users are willing to wait less and less, and the experience of refreshing a page for more than ten seconds is too bad, so the loading speed of website opening is more important than any optimization point. The shorter the opening time, the higher the user satisfaction, which is the same for search engines. Therefore, when optimizing, first consider what can be done to speed up, such as CDN, code optimization, image compression, server upgrade, cache optimization, and using pure static pages and other optimization means.

here I recommend a testing tool/,enter the website you want to test, and optimize it according to the problems found in the test. 5 set unimportant pages as No-index

In our independent shop, some pages are only used to complete some functional actions, such as member account login page, shopping cart page, payment page, etc. These pages do not need to be searched by users-because these pages may not meet the search intention of target users, which may lead to the decline of Google's ranking of websites. For these pages, we can set them to No-index, which can tell Google crawler that these pages don't need to be included. Submit Sitemap

In short, a sitemap is a list of URLs of your website. Its function is to guide the way, to tell the search engine what content is available and how to get there, and to help Google crawler build an index faster.

once the webmaster map is generated, it can be uploaded to Google Search Console(GSC). Generally, after uploading the webmaster map in GSC for a few days or a week, Google will include the page of the store.

so, how do you judge whether the store has been included?

it's also very simple, just use the command site:yoursite in the Google search box. If 1 pages have been included, the following results are the included pages. 7 mobile adaptation

According to statistics, in 219, more than 6% of Google searches came from mobile devices, and this number is increasing every year.

the independent station built with MFSHOP has fully considered "mobile-friendly" in the shop decoration step. Click to switch the computer/mobile preview.

to see how friendly your website is to mobile devices, you can type "Google Mobile-Friendly Tool" in Google. This will open a box and enter the URL of the website you want Google to evaluate. 8 reasonably deploy the internal link of the website

When examining the quality of independent websites, the search engine will not only explore the text, pictures, videos and other contents on the page, but also explore the anchor text and anchor links on the page. These internal chains are the key elements to guide the SEO weight in the station.

so, what are anchor text and anchor link?

In fact, it is the text with hyperlinks-these texts with hyperlinks that can jump to other pages after clicking are called Anchor Text)；; Accordingly, the linked webpage is called Anchor Link, and the anchor link in the independent station is also generally called internal link.

in MFSHOP, set up the background article management-add-details, select the anchor text and add the anchor link.

In fact, the inner link conveys the weight between pages. In practice, we can link the pages with obvious superior-subordinate relationship, or we can link the parallel pages.

In the same way, when updating blogs and news, you should also insert links in the articles according to the contents of the articles, leading to the relevant product pages. In this way, the weight of pages will continue to flow, and search engines prefer independent stations with interaction between pages.

1. First of all, a reasonable website architecture is the basis of website optimization. The structure of the website can make search engines better capture the content of the website, improve the collection of the website, and bring good experience to customers.

2. Website keyword selection, first of all, it is important to select keywords for website optimization. The new website must not select those keywords that are too hot, nor can it choose keywords that are too cold. Words that are too hot to do are of little use, so special attention should be paid to keyword selection.

3. Page content, content is also very important for page ranking. First of all, relevance is very important for directory pages. If articles under a directory are highly relevant and of high quality, directory pages can often get a good ranking, and the website domain name is top. For an article page, it is very important to get a good ranking, that is, the quality of the article must be high, that is, it has good readability to meet the needs of users, and such an article will get a better ranking when it is liked by users.

5. the quality and quantity of high-quality external chains should be carefully done. Usually, we should insist on steadily increasing the number of foreign chains every day, and give priority to quality in terms of quantity and quality. So at ordinary times, we should pay attention to collect more high-quality blogs and forums that can be used as external links, and screen out more high-quality resources by ourselves, which will play a very important role in the future.

There is a lot of work to be done in site optimization. The most basic keywords, structure, internal links, pictures and words are all we often do. Next, I will tell you in detail how we usually do site optimization:

The optimization of website pages is mainly the optimization of website structure. Set the overall structure and layout of the website, as well as the navigation bar and other navigation details of the website.

the internal chain setting of the website should be reasonable and conform to the strategy of SEO optimization.