How to treat cross-border selling of coffee by postal service?

China Post recently opened the first direct coffee shop "Post Office Coffee" in Xiamen. This physical coffee shop, upgraded from the former International Trade Post Sub-branch, not only provides postal services, but also provides coffee drinks and postal cultural and creative products. According to reports, the categories sold in this store include coffee, tea, desserts and wenchuang around the post office. The price of coffee and tea is between 20 and 40 yuan, and the store can provide two services: pick it up at the store and deliver it to your door.

For China Post's cross-border coffee sales, we can look at the following aspects:

First of all, this is a cross-border survival strategy. In the current fierce competition in the express delivery industry, postal services need to find new business areas to increase revenue and attract more consumers. Opening a coffee shop is one of the attempts. By providing products and services related to postal services, more consumers can be attracted to experience them.

Secondly, this is an innovative attempt. The pharmacies, tea shops and coffee shops opened by China Post will not be relocated, but the existing postal outlets will be transformed. This model can not only make use of existing resources, but also provide new services in an innovative way to meet the diverse needs of consumers.