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How to highlight valuable news facts in news writing
1. News angle is the foothold and window to find, see through, excavate and express news facts
The purpose of choosing a news angle is to make the news value of the facts more sufficient and more Prominently excavate and display it to better play the role of news reports in attracting, infecting, and educating people.
From the practice of news writing, the news perspective is generally divided into the excavation perspective and the performance perspective. The former focuses on interviews, while the latter focuses on writing and collection. The two are interrelated and complement each other, and then Make the angle unique and lively. This requires journalists, full-time and part-time correspondents to have a strong level of political theory and be good at grasping the right direction.
To be good at grasping the right direction, you must be good at finding the origin of good news. What is the origin of the news? As the name suggests, the reason is the reason. From the beginning, to use a popular saying, it is the introduction or reason for writing. News is an objective report of recent facts. The origin of news is the basic basis for whether the material in your hand is worth writing about, whether the events or characters you write about are well-founded, and whether the manuscript has news value.
The origin of the news is the most sensitive, prominent and freshest part of the news facts. It is not only the basic factor of the news, but also an important factor in determining the value of the news. News has two characteristics: strong timeliness, which leads to the importance of the news topic.
News headlines have two functions: The first function is to emphasize the news value of the event or person being written. That is, tell readers and listeners why the event or person in the manuscript has become news now, the source of the news you reported and how you obtained it.
The second function: to renovate old news and save events and people who wanted to report but have expired. In reality, none of us are prophetic. Wherever there is news, professional media with modern communication technology and huge editing and editing teams cannot capture all the news. Let alone us non-professionals, it is impossible to predict the news. . The fact is that when we discover a lot of news, it has already become old news; sometimes, news events gradually emerge, and there may be a process during this period. By the time we discover them, they may inevitably become "old news". So, how do you make this old news become news? All of this requires us to find a source of news that readers want to know. News origin is the bridge that makes "old news" into news.
When looking for news, you must base yourself on changes in the news. 1. Find the closest point in time. When looking for the "source of news", you should start writing from the most recent point in time. It seems that everyone can master this and can write the most recent time at the beginning. It is true that news must be current, but timeliness is not the only requirement for news. , does not mean that there is a source for the news, and special emphasis should be placed on the new content. Whether it is a news source should be judged from the content, which should be the latest point in the content.
2. Discover the latest points in the content.
News is always associated with certain changes in things. We must have a strong ability to capture news. Once a news event occurs, we must grasp it tightly and report it as quickly as possible. Send it out. When mining content to find new sources of news, in addition to paying attention to typical news facts, you should also pay attention to those news facts that are informative and interesting. Grasping such news facts for reporting can arouse more people's interest, provide people with knowledge and enlighten them. If the news has been happening for a long time, you have to work hard to capture the new situation in the gradual change process connected with it, and adopt the method of bringing "old" with "new", from near to far, to turn old news into news . If you can find the "source of news" from the content of outdated events, you can also write good reports. This requires us to be discerning and detect changes in known news facts.
In our daily interviews, we often encounter "late" news. That is to say, by the time the discovery is good news, it has already happened some time ago. What should you do if you encounter this situation? We can learn from the practices of many old journalists and be good at digging out the "source of news" from changes in facts. This can not only revive "dead" news, but also write good news. To find the source of news from discovering new changes in fact, we must properly handle the relationship between new changes and old news facts, that is: old news does have value worthy of re-reporting; new changes are changes based on old news facts, and among them There is a close and inevitable connection between them. The "new" of new changes should be what the news media urgently needs to report.
In fact, in our usual interviews, as long as you pay attention everywhere and be a thoughtful person, it is not difficult to find the news hidden around you. Then, it is not difficult to ask more, remember more, and observe more during the interview. Find a reason for publishing this news.
What you should pay attention to when looking for the source of news. News written after on-site observation should have new content from the beginning. Don't base your news on things that have no bearing on the facts you want to report. The so-called "learned" citation means that the author uses the fact that he went to a certain department or unit to learn about the situation as a citation for the news. The month and day we learned have nothing to do with the time when the news happened, so it cannot be used as the five elements of news. If this method is worthy of promotion, then reporters and correspondents no longer need to be nervous. They can take their time and go to any unit for interviews at any time to write "fresh" news. They can even write "Yesterday's" news comes. However, this method is not impossible to use. This works when the timing of reporting on an event coincides with the time when a reporter or correspondent goes to learn about it. Be careful when using the "stop" formula. Some correspondents cannot find a good source of news when writing articles, so they use the time at the time of writing as the source of news. This is the origin of the "end" formula. Be careful about the time of interception. No need to be "sloppy". Any introduction with words such as "recently, not long ago, a few days ago" and other "sloppy eyes" are called "sloppy eyes". Using such "sloppy" words can only weaken the timeliness of the news. In a sense, this is an attempt to fool the reader. Therefore, we must resolutely abandon the excuse of "sloppiness". Practice has proved that as long as you search patiently during the interview, there is still a reason.
2. Let the news "melt" into human nature
The selection angle of excellent news works is changeable. Sometimes in order to make those purely policy-based and economic "hard news" popular with readers and listeners, it is necessary to operate skillfully in all aspects, give full play to the role of scenarios, and select various "entry points" to combine economic reports and directives. Reports intersect with folk customs, social fashion, geographical environment, cultural history and modern technology, making news reports unique and popular. Nowadays, "exclusive news" does not mean that you have readers and listeners if you grab the "first landing" and "first time", but requires authors and media to use exclusive concepts, exclusive perspectives, and exclusive methods. Dig deeper into the news than anyone else.
3. Expand "new angles" and strengthen "three consciousnesses"
The special skill of news writing is to "grab the news", and good news can never be separated from good news Angle, and the creation of a good angle depends on the "three consciousnesses". What about the "three consciousnesses"?
1. News value must have "reader awareness". This seems to be a logical question. However, it is not easy to implement this "reader awareness" into interviewing, writing, running newspapers, and running stations, and it requires constant thinking.
2. News value must be innovative. A good piece of writing is inseparable from a good angle, and no matter how good the angle is, it will lose its due luster if the concept is outdated.
When it comes to innovation, we must first break through the "self", break through the limitations of personal knowledge and social practice, and constantly deny the "self". In this way, in a completely new state, you can choose the latest writing angle from the latest perspective. This requires us to go deep into life and practice, and through the accumulation of a large amount of knowledge and experience, we can inspire new ideas and realize new perspectives. We should constantly break through the old thinking stereotypes, use the mind of a politician, the rigor of a scientist, and the acumen of a journalist to break through the limitations of thinking, overcome the past stereotype reporting thinking of singing "Song of the Four Seasons", and change the report to command. It is a report that is persuasive; it should be changed from a purely business report to a dual report of operators and readers, close to the masses, close to life, close to the times, and achieve the purpose of seeking novelty, survival and excellence.
3. To realize news value, we need to have a “consciousness of quality.” After the angle is determined, to realize its news value, the "consciousness of quality" cannot be ignored. Form and content are a pair of contradictions, they are both opposite and unified. It is not enough for an article or a program to have a good angle; it must also have good content, which must be polished with a "fresh touch" so that readers can not only get information but also get information from a good news work. Get a beautiful enjoyment.
In our corporate news reporting work, why are the manuscripts written by many of our grassroots correspondents simple, dry, and unvivid, or do not understand the background of the news events, and do not have the vertical and horizontal comparative information they have? Adequate, thus preventing many valuable news from being fully displayed and used by newspapers and periodicals. The reason: mostly because grassroots correspondents are shy, timid and difficult to interview. How can correspondents overcome these three situations and write good news reports? Based on more than 30 years of experience in news and publicity work, we have summarized the following experiences:
1. Be ambitious, bold in interviews, diligent in writing, dare to write and dare to publish
As we are at the grassroots level Ordinary correspondents (including myself at the beginning) have this mentality: I am just an ordinary employee of the company, not a full-time writer. Writing articles is a requirement of the leader, in order to complete the target, or it is just a hobby. If you ask others about this or that, they will laugh at you. In fact, this worry is not without reason. When the author first started writing amateur news, he was just an excavation worker in the mine. Some people said that he carried a mountain rat all day long and pretended to be a mountain hunter (hunter). Some people also say: They don’t feel at ease with their jobs and want to use this opportunity to climb high and change jobs. No matter what others say, correspondents must always hold on to the belief that whether it is news writing or other writing, since your boss asks you to write or it is your hobby, it is still a noble hobby. Even through the writing of press releases, you can show your talents and realize your own life value. This is something that modern society strongly advocates. At the same time, a company with advanced ideas must be a company that pays attention to news and publicity. Since the original Chongqing Coal Administration Bureau, our Chongqing Energy Investment Group has included news publicity as one of the assessment contents of the company's party and government work, and has conducted news writing competitions, evaluations, commendations and awards for more than 20 years without interruption. In particular, since the new leadership team of the mining company took office in 2005, Chairman, Party Secretary Liu Chengming, Deputy Secretary Zong Xuechao, Chief Engineer Yu Nengjun, etc. have all attached great importance to it, adjusted and improved the reward system for manuscript adoption, and personally took the lead. In writing and revising manuscripts, we put forward the working principle of focusing on internal affairs, supplementing external affairs, integrating internal and external aspects, shaping the corporate image externally, and gathering the hearts of employees in news and publicity work. Corporate news and publicity work is identified as: part of corporate ideological and political work; an important part of corporate spiritual civilization construction; and the cultivation and display of advanced corporate culture. With this understanding and positioning, our correspondents should establish the righteousness in our hearts that "I dare not forget about the country despite my humble position, I will contribute to the enterprise", shoulder the responsibility of full-time and part-time correspondents, boldly interview and write boldly, Speak boldly. As Dante said: Go your own way and let others say it. Put aside all gossip, take the initiative and boldly interview and write your own press releases.
At the same time, from a technical level: interviews are the basic means of obtaining news. It can be said that there is no real journalism without interviews. Because only through interviews can you obtain a large amount of news materials; only through interviews can you learn the causes, development, and results of news events. Therefore, correspondents must attach great importance to interviews so that they can write good news reports that are true, vivid, and touching.
2. Who else has the courage to report? The law of pursuit of innovation and change
When our grassroots correspondents first engaged in news reporting and writing, we often had to deal with major news events. Think like this: There are newspaper reporters outside and full-time news officers inside. They have already finished writing the news, so why should I go interview and write? In fact, there is no end to the news collection and writing. Especially the reporting of major events requires multi-angle, multi-faceted, and continuous coverage. Perhaps reporters or full-time corporate news officers wrote the main body of the incident. However, big things often have many branches and leaves, including the impact of events on the local area and the masses, etc. These are the things most worthy of being picked up and written by correspondents who are at the grassroots level and are involved in them.
Last year’s May 12 Wenchuan Earthquake, heavyweight reporters from TV, newspapers and magazines across the country went deep into the disaster area, covering the disaster and rescue operations on TV, radio and newspapers at all levels. Advanced deeds in disaster relief. In front of such a powerful lineup, are our correspondents still able to perform? If we think that they have all written and reported, we may not be able to use them if we write or report on them, then we will abandon them.
However, we did not give up, because our rescue teams went to the disaster areas to fight earthquakes and provide disaster relief. They knew the local dangers best, were most familiar with the process and progress of rescue and disaster relief, their practices, and the evaluation of them by local victims. To this end, we can conduct timely interviews and understand the situation through mobile phone calls and text message transmissions. The Tianfu Sanhui No. 1 Mine rushed to the disaster area for rescue and disaster relief; earthquake relief has the style of Tianfu people; danger is an order, and time is life; leaders of Chongqing Coal Supervision Bureau went to Condolences to the Tianfu rescue team members in the disaster area; Fighting on the front line of rescue and disaster relief and other articles have been adopted by Workers' Daily, China Coal News, Manager's Daily, Coal Mine News, Contemporary Miners, Chongqing Labor Movement, Chongqing Energy, Chongqing Coal and other newspapers and periodicals, and have been adopted by many newspapers and magazines. Website transfer.
The above examples illustrate: Correspondents, reporters, and full-time news cadres often stand on the same starting line. Each of them shows his or her own abilities. It depends on whether your interviews are in-depth and whether the reports you write are wonderful. , whether the submission of newspapers and periodicals meets the requirements.
This requires us to focus on directional, forward-looking, and predictive news when collecting and writing news; pay attention to looking for characteristics, grasping problems, and being able to see through the phenomenon; Characteristics, find characteristics through comparison, and find characteristics through specific analysis; the trick to pay attention to grasping problems is: grasp the problems that urgently need to be solved in actual work; grasp the issues that the public is concerned about; grasp the tendentious issues; grasp the problems that arise in the development of things New question; when you write, let me help you with some tips: pay attention to several combinations: top-bottom combination: combine the superior spirit with the actual situation; point-to-face combination: individual and general, special and universal, partial and whole combination; vertical and horizontal combination: vertical understanding: a complete understanding of the history and development of things; horizontal understanding: understanding of the organic connection between one thing and other things; positive and negative combination: the connection between two opposite individual facts.
In addition to the basic concepts, common sense, elements, values, etc., the competition in news is ultimately the competition of personality and distinctive style. The pursuit of novelty and difference is the unchanging law of news. Let facts speak for themselves. This is the unchanging principle of news. Vividness and freshness are the unchanging outer covering of news. Impact and shock are the unchanging bones of news. Within this framework, everyone can freely interpret their characteristics and highlight their individuality without having to follow anyone else. Seek uniformity.
Recalling on March 31, 1988, what I wrote was to put the leadership team under the supervision of the masses - the 10th Sichuan Coal Division adhered to the four constants and combined the division chief responsibility system with The combination of democratic management of employees has promoted production development; on July 1, the Tianfu Mining Bureau paid close attention to the party's self-construction - enhancing the party organization's "physical strength, immunity, and hematopoietic functions; on February 13, 1990 A channel to connect with the masses, a driving force to promote production, a system for cadres of Sanhui No. 1 Mine of Tianfu Mining Bureau to go underground, and other articles were adopted by the front page of "Chongqing Daily". Just imagine: If I had paid attention to this and that, I would have seen good things. When news happens, you realize the news value of the event but don’t have the courage to cover it. So how can you get such a dazzling newspaper report? In many cases, the correspondent must have the confidence and courage to write and interview it even if it can’t be published in the newspaper. But after you have trained yourself and improved yourself through this process, why not do it?
3. Be resourceful, resourceful, and good at interviews. Hard work will eventually pay off.
Our correspondent In addition to overcoming the shyness and fear of interviews, you must also overcome the fear of difficulties in interviews, learn and master some basic interview skills and methods of communicating with people, and complete your interview tasks.
< p>For correspondents, the news subjects they often face are corporate leaders and employees. Many grassroots correspondents are more shy and timid when interviewing leaders, and correspondents often need to include the leaders’ intentions and opinions in their reports. and understanding. The way to solve this problem is: when the leader makes a report or gives instructions during a meeting, the correspondent should listen and take notes more carefully than ordinary employees. Maybe one sentence is the wonderful introduction of your report; A paragraph of discussion is an explanation of your understanding, knowledge and opinions on something, so that you can greatly save the time of direct interview with the leader. If the information obtained in this way is not complete and sufficient, you can use the tone of consultation and discussion after you come down. Express what you want to know to the leader, and the leader will convey his thoughts and opinions to you in a relaxed and comfortable environment. This can avoid stiffness and awkwardness during direct interviews.If this still fails to achieve your intention and you must conduct a direct interview with the leader, and you have little experience in interviewing leaders, why not make full preparations in advance and write down the questions you want to ask in a notebook one by one, and directly Bring it up to the leader. A competent business leader is willing to be interviewed by correspondents in his unit, and may even take the initiative to help correspondents complete interview tasks. Because he needs you to publicize his ideas, practices, and opinions to employees, to the mining area, and to society. So correspondents don’t have to worry about being turned away. If someone is rejected, it only means that the leader is not good enough.
For interviews with ordinary employees, the situation is relatively complicated: some like to talk, and some do not like to talk; some talk endlessly and want to know whether what they know is related to this matter or not. He told you all the relevant things; even if you talked for a long time and asked everything, he just couldn't come up with a single word. No matter what situation we encounter, we correspondents must treat the interviewees with an equal and peaceful attitude. For ordinary employees and not very special events, I think the correspondent should generally not take out your interview book. You can often get a lot of valuable news clues and factual materials in what seems to be ordinary bragging chat. For those who love to talk, be good at being a listener, guide and screener. In most cases, do not interrupt their conversation rashly. Firstly, it is impolite. Secondly, the interviewee will feel very disappointed, and the subsequent conversation will not be very comfortable and pleasant. For those who don't like to talk, sometimes you can talk about them and try to find topics that interest them, such as their family, their children, and their favorite hobbies. This can often arouse people's interest in talking, and then introduce them later. It’s never too late to talk about the topic you want.
In fact, interviewing is a skill of interacting with and communicating with people. It's just that its form is more professional and its purpose is clearer. How to grasp it well depends on the correspondent's experience and speculation in practice. Only by steadily learning and applying the foundation and basic skills of news writing, interviewing, can we achieve better development and improvement in the future of news writing.
When talking about this, some correspondents may say that this is all theoretical. How do we grasp it and write it down? Here I am not going to follow the conventions of enterprises or newspapers and party needs, that is, People often say that the Four Seasons song tells everyone to fight well-prepared battles in advance and improve the submission rate:
News reports have key points. Let me tell you again. January production had a good start, and the leaders went to send warmth. The Staff Representative Meeting is held regularly this month, and the spirit of the meeting must be publicized. The Spring Festival in February is just around the corner, so help the poor and solve their problems. The spring is cold and the wind is as sharp as a knife. If others don't write, I will rush forward. In March, young people imitated Lei Feng, and the streets were full of red hats like flames. To plant trees and beautify your home, you might as well submit an article. April is the golden season, and companies are busiest in production. Go deep into the grassroots to the front line, and don’t take it easy to pick up a camera. Everyone sings the red song in May, and model workers are the key. Typical people and typical stories are the most touching moments. Don’t forget the exact time, don’t say a certain day in a certain year. The half year of June is about to pass, and it is common to see double half-months in the newspaper. It’s so hot in July that you’ll be sweating, so give me melon, fruit, sugar and tea. We must seize the birth month of the Party. The most popular and fragrant are Party members. The rainy season is coming soon, and flood control must be strictly enforced. August is the most likely time to be short of manuscripts, so at least half of the manuscripts should be submitted. Don’t hesitate to report something, there is a golden mountain of meeting documents. In September, family planning will be ready for publication, and two articles on basic national policies will be written. There is another important thing that we should not forget: national defense education needs to be publicized. There are many activities during the National Day in October, so remember to prevent freezing and blockage. November was a busy sprint, and good news came in the last month. If there are figures, feel free to report them. After reporting them this year, we will plan for next year. In the coming year, you only need to report your ideas, and you won’t mind talking empty words. There are rules for corporate news, both production and political work. Production technology and progress are never out of date. Political workers, including the party and labor unions, tend to overlook disciplinary inspection. Cultural and sports activities are held in the trade union, and labor competitions bring warmth. Propaganda officers have tasks, and they need to broaden their horizons when writing articles. Newsletters plus remarks, essays and photos.
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