How to write the selling point of building materials and home furnishing?

Dealers of home building materials used to take the fast-growing express train of the real estate industry, and their business was smooth and smooth. Good income and low threshold attract a large number of low-educated employees, and the upstream and downstream scale of the industry expands rapidly. When the turning point of the industry appears, due to the blind obedience of the employees, the industry groups are not psychologically prepared and feel very confused in the face of sudden changes.

In fact, any industry has the characteristics of life cycle, from the initial profiteering period to the medium-term meager profit period and the late unprofitable period. Due to the lack of understanding of the industry cycle by practitioners, the following major industry pain points have emerged:

1, the mainstream consumer groups have shifted, and traditional marketing methods have failed.

2. Homogeneous competition squeezes industry profits.

3, the loss of customers, triggering a promotion war.

4. Acting brand faces the policy pressure of manufacturers and the profit exploitation of agents at all levels.

5. Wages rise, rents rise and promotion expenses rise.

6. Demand is sluggish and commodity supply is rampant.

7. Loss of business direction and lack of system operation management.

Waiting for the pain point will further accelerate the industry to enter the unprofitable period, but only closed companies and industries that have not disappeared are just different forms of existence.

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