You can't figure out why someone would buy the four most successful star cars.

Cost performance has always been the core reference index for Chinese people to buy a car. More than 200,000 mid-to high-end models, without 30,000 to 50,000 discounts, are really difficult to impress consumers. However, there are always exceptions. Even if some hot-selling models do not discount or even raise prices, there are still a large number of consumers eager to meet the demand for a long time. Today, let's talk about the four most successful star cars in the domestic market and see if they are really strong.

● Toyota Highlander

▲ Price range: 23.98-32.58 million.

▲ Comment in a word: The competing products have changed wave after wave, and the most successful seven-seat SUV within 300,000.

Seven consumers just need it. Generally, they are middle-aged people aged 40+. Most of them are no strangers to cars, and their spending power is stronger than that of young people. It is impossible to expect 65,438+million Tiggo 8, BYD Tang and Wuling Hong Guang. Toyota Highlander is often the first to catch your eye.

Highlander sold in China is the fourth generation product and has been in service for more than five years. During this period, Ford Sharp, Mazda CX-8, Volkswagen Touran and Buick Angkewei all appeared one after another. Even Tiguan L and Qi Jun have launched seven versions, and the competing products have changed wave after wave, but none of them have shaken the monopoly position of Highlander, and none of them can afford to play.

As far as the product itself is concerned, Highlander is indeed a very balanced model, which emphasizes the comfort of the rear row. The seat space and shock absorption adjustment have obvious comfort tendency, and the reliability and economy are also good. But after selling for so many years, there is no discount at all, and it is really hard to say that it is cost-effective. This also makes Sharp, CX-8, Qi Jun and Outlander, who focus on motion control, speechless for a while.

It is worth mentioning that the domestic fifth-generation Highlander has basically confirmed that it will be launched in China this year, which is derived from TNGA architecture, providing a hybrid version of oil and electricity for the first time, and is also a hot-selling potential stock.

● lexus ES

▲ Price range: 29.00-48.30 million.

▲ Comment: 2.0L+CVT took 300,000+,the most successful Japanese imported car, no problem.

Lexus ES has always been regarded as a hardcover revision of Toyota Camry. Indeed, both of them are products of GA-K platform under TNGA architecture, and they have high similarity in powertrain and chassis architecture. Because of the identity of Lexus shell and imported car, ES is 6,543,800 yuan more expensive than Camry. The public has never played like this.

Now ES has been on the market for two years, and the price is very firm. The lowest ES200(2.0L+CVT) needs 300,000 yuan to get on the road. The acceleration time of 0- 100km/h for cars at this price is 1 1 s, which is not as good as 1 10,000 domestic cars. In addition, to be honest, the gap between ES200 and ES300h in terms of functional configuration, material level, interior texture and so on is not generally large. Low-quality products are really sorry for its status as a 300,000-class luxury car, which is well known compared with real cars.

Volvo S90 with a discount of 80,000+

Let's talk about competing products. At this price, there is no pressure to buy domestic Audi A4L driver. It needs power and configuration. In pursuit of control experience, you can also choose the rear-drive BMW 3 Series, which is better than the Camry. If you want to save money, Cadillac CT4 can only be done in the early 200,000 s; Volvo S90, which is also a C-class car, not only has a blessing of 2.0T+8AT, but also has a length of more than 5m. Doesn't it smell good? In contrast, except for the identity of imported cars, ES really doesn't see any competitiveness.

● Mercedes-Benz G Class

▲ Price range: 162.88- 1898800.

▲ Comment in a word: Brand and shell are the most valuable, and nothing else matters. The most successful hardcore off-road vehicle.

Among domestic commercial vehicles, Mercedes-Benz G is recognized as the "king of off-road". The starting price of the new generation G-class 1628800 is just the beginning. If the price is increased by 500 thousand in advance, it will take several months to pick up the car. In the two years since its listing in China, it has harvested countless wool.

Of course, the product itself is not black. Classic box, non-loaded body, low-speed four-wheel drive, front/middle/rear "three locks" ... It has all the necessary equipment for off-road vehicles, and the powertrain is the latest 4.0T? V8 engine, in Mercedes-Benz's product line, the price of cars that can use this engine has basically exceeded 654.38+0 million.

Mercedes G350? 2.0T

The latest news shows that Mercedes-Benz is about to launch a G350 with a 2.0T engine, which is expected to be used exclusively in China market. Well, the price is expected to be lower than 654.38+0.5 million to avoid the domestic luxury car tax. Although most people still dare not think about it, for Mercedes-Benz, switching to 2.0T will not only greatly expand the audience, but also the abundant output of four-cylinder machines will make the big G no longer in short supply, which is a real "cutting leek" artifact.

● Porsche Cayenne

▲ Price range: 91.30-1.908 million.

▲ A word comment: The originator of luxury SUV, the profit of a car is enough to support a brand.

Porsche is the first super-running brand to build civilian passenger cars with the first generation Cayenne, which is a great excavation of the brand value, not only expanding the user base, improving the brand influence, but also greatly improving the profitability of super sports car enterprises.

Unlike other super sports car companies, the cost of Porsche's SUV research and development is actually not high, because the Volkswagen Group is behind it. Take Cayenne in active service as an example. Is this platform Volkswagen's MLB? Evo is just like Audi Q7 and Volkswagen Touareg. V6 and V8 engines are jointly developed by Audi and Porsche, and 8AT is provided by ZF.

Volkswagen Touareg

In other words, as far as the product itself is concerned, building a Cayenne is similar to building a Q7 and a Touareg, but the price is 200,000-400,000 (low price), which is under the premise of not considering the later discount. One is to find someone to share the development cost, and the other is to save money for self-research, which may be the most essential difference between Porsche SUV and sports car.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.