How to write a copy of the drying list

As everyone in Wechat business knows, the sun list is a very important link. If you don't do this link, you will inevitably lose a lot. By drying orders, customers can be effectively stimulated to make purchase decisions. So how do you write the copy of the sun list?

1. Grasp the closing process: Every detail of the closing process is very important, so that customers can fully understand your closing process, which will help to enhance customer trust. First of all, you can emphasize the thank-you link and remind buyers to read the information in time. Through this arrangement, customers can have a feeling of being respected and valued, which in turn will make customers voluntarily publicize and promote for you; Secondly; we can pay attention of the design for the dialogue process; the closing dialogue is the most convincing content; as long as the customer agrees; the dialogue content can be released; thus making the overall marketing atmosphere stronger. Thirdly, show the popularity of the transaction, so that more customers feel the popularity of the product, and then they are more willing to buy and choose your product.

2. Pay attention to product promotion and preferential information: when writing soft articles, you need to pay attention to the core. The ultimate goal of promotion is to increase the turnover, which has to continue to increase the publicity of products, while continuing to carry out the layout of preferential activities. First of all, you can grasp more pain points, so that the article can better make readers produce * * * sounds. In the process of writing the article, as long as it can touch the pain points of customers, then customers will inevitably find ways to understand and understand, and the content can pay attention to the selection and use of products. Secondly, show the advantages of products, plan long-term goals, and make customers stimulate through the arrangement of benefits and long-term planning, and then turn into buying behavior; Thirdly, pay attention to guidance, write the contents of operation experience and technology, and gradually teach customers how to practice and how to make products achieve the best results, which will naturally enhance customer loyalty. Just like teaching you how to write soft articles now, you need to teach customers how to choose and use products step by step; Finally, you can arrange some preferential activities so that customers can help you spread it. At the end of the article, call on friends in the circle of friends to help you forward it, so as to continuously enhance the popularity and scope. After forwarding it for you in the circle of friends, you must be able to give certain discounts and induce the circle of friends to spread it for you.

3. Pay attention to the substance of the content: How can customers stay on your page for a long time, which will ultimately affect your turnover. Therefore, in terms of content arrangement, we must emphasize substance. The contents of commonly used soft articles mainly include the following aspects: first, introduce methods and share values. By sharing methods and valuable contents, readers can get some benefits from them, which can enhance readers' attention and let readers stay in your articles for more time, which will help to improve the transaction rate; Second, tell stories and share successful experiences. In the era of Wechat business, people like to read successful cases, hoping to find their own learning places from successful people. Sharing successful experiences and telling stories can give readers good encouragement, and then guide readers to imitate and emulate, so as to enhance readers' enthusiasm; Third, focus on yourself and emphasize yourself. Personal experiences are often shared, which can give customers good thinking. Explaining personal daily work, help provided to customers, team development, etc., will help customers to know more about you, and then they will be more willing to join your team and believe in your products.

Of course, there are more than these soft writing skills in Wechat business, because each industry has its own particularity, so in the writing process, we should not only learn from previous successful cases, but also constantly sum up our own experience in the writing process, so that through the full combination of the two aspects, we can continuously improve our writing level and finally create high-quality copywriting.