What does the title of Taobao shop optimization mean?

Optimizing the title of Taobao store means optimizing the title and keywords of Taobao products, so as to achieve the top ranking of keywords in the store, increase the exposure and click-through rate of products, improve the store traffic, and at the same time improve the shopping experience of customers entering the store, thus improving the commodity conversion rate.

The principle of commodity name optimization

First, the channels for collecting keywords.

The main collection channels are popular product titles, recommended words on Taobao homepage (category), drop-down menu words in search box, Taobao ranking, taobao index, data cube (Taoci), keyword report of quantum constants, through-train vocabulary collection, and of course, some other channels.

Second, the three principles of editing titles

1, readability principle;

2, the topic is smooth and smooth;

3. Data detection and continuous optimization

Extended data:

According to Taobao rules, baby titles should do the following:

1, do not use similar or similar titles for a large number of commodities.

2. Remember not to deliberately pile up some brand words or excessive keywords in the title.

3. Don't use feature conformity to contain or represent important information, and use less special symbols.

4. You can add the attributes of the goods in the title, but don't deliberately imitate other goods or shops.

Some sensitive words will be automatically filtered out.

Baby who violates the above rules may be demoted by taobao index. .

Baidu Encyclopedia-Taobao Optimization