2024 Spring Festival Gala Theme

The theme of the 2024 Spring Festival Gala is "Dragon Roaming, Rejoicing in the Country".

"2024 China Central Radio and Television Station Spring Festival Gala" is a party produced and broadcast by China Central Radio and Television Station. With the theme of dragons moving and rejoicing in the country, the party integrates innovative ideas, art, and technology to spread, and meet Chinese people from all over the world on New Year's Eve to enjoy a colorful, sincere, and steaming cultural feast. On December 6, 2023, the party’s mascot image Long Chenchen was officially unveiled. The mascot image highlights the beautiful meaning of good luck, peace and happiness.

Long Chenchen extracted the unique ancient dragon nose as the design element from the turquoise dragon-shaped vessel unearthed at the Erlitou site in Yanshi, Henan. The dragon spine structure and dragon belly pattern came from the earliest records in China The four ribs and cloud and thunder pattern on the side of the two-character Western Zhou Dynasty He Zun, the decoration on the eyebrow arch and the dragon shoulder are taken from the cloud pattern copper forbidden decoration collected by the Henan Museum, and the shape of the dragon claws refers to the five-clawed golden dragon design on the Nine Dragon Wall. The gilt dragon walking with its head held high was selected from the collection of Xi'an Museum, and its color scheme was selected from traditional Chinese colors such as Dayan.

Party Logo

On December 2, 2023, the main logo was officially released. The main logo of the party uses the word "龘" as the main visual symbol. The overall design is inspired by the nine-fold seal script, which is a very distinctive font for the official seal of the state and dynasty in the traditional Chinese seal cutting art. It is solemn, balanced, upright and symmetrical, highlighting the grand and vigorous cultural atmosphere. The main logo was designed by Gu Yongjiang, the designer of the China Lunar Exploration Project and China Planetary Exploration Project logos. It was reprocessed with a modern flavor based on traditional calligraphy.

The metallic color luster makes the shape of the word "龘" resemble a chip - from ancient Chinese characters to modern technology, the main logo of the Year of the Dragon Spring Festival Gala connects the past and present and integrates the future. The evening party uses the word "?" as the title, and uses the shape of "??" to vividly describe the energetic and high-spirited spirit of the 1.4 billion Chinese people.

Reference for the above content: Baidu Encyclopedia—"2024 China Central Radio and Television Station Spring Festival Gala"