Encyclopedia of Promotion Methods in Pinduoduo

1. Optimize the title, main picture and details page first. The title determines the exposure of the baby, the main picture determines the click rate of the baby, and the details determine the conversion rate of the baby. As for how to optimize (see my tutorial on optimizing the details of the main picture of dry goods title), I won't write much here. Optimization requires a little technical skills. If you can't do it yourself, find an online customer service provider who promotes his or her out-of-print concept and Dharma Express, and buy a new store package. The price is not expensive and the effect is good.

2. External products: buyer show, questions, comments, dynamic rating, store collection and so on. Don't explain much, do it well.

3. Market analysis: Why analysis? Because some categories in Taobao don't push home page traffic for you, please help me analyze it first to see if your category has home page traffic. Stop talking about methods. It doesn't work.

Well, the first step is to prepare for the operation, and the second step is to prepare the plan. The plan I specified is a fool's execution plan.

Optimization stage: 20 19 Taobao how to do (shua) list is valid!

Prepare in advance: find a buyer around 10-30 every day to label your products. Be sure to find a reliable one and refund your products if necessary. In addition, we need to make up for about 6000-9000 tourists. Remember not to use traffic software. We can't afford the filtering and instability of software. You can also go to the studio mentioned above to find visitors for a month! .

Day 1-3: Make 50- 100 visitors every day, let the traffic run for 1-3 days first, add some collections, buy more, and 10 real buyers browse;

Day 4-7: 100- 300 visitors every day. Real buyers guess that you like to type, and there are some search keywords. Add 1-3 orders every day, which cannot be higher than peer conversion. On day 1-3, 10 people continued browsing, and another 20 people were added.

Day 8-15: Make 300-500 visitors every day. Real buyers will guess that you like to enter, search for keywords, and make up 5-7 orders every day. 1-7 days later, plus 30 people to browse;

Day 16-22: Make 500-700 visitors every day, real buyers will guess that you like to enter, search for keywords, and make up 7- 10 orders every day; 1- 15 days later, plus 30 people to browse; That's probably it. It's simpler. It is best not to operate anything for the first three days. Let the buyer label first and precipitate the data. If you are determined to make up the order, you'd better use an old customer to operate it. After three days, you can use the marked buyer to make up the transformation. If you can't find it on the fourth day, continue browsing later.

Note: If there is no obvious change in the ranking after one week of operation, don't give up and continue the operation. 15 On this day, let's see if the person who replenished your traffic before found and guessed that you liked your product. If so, let him pay the bill for you. If not, keep him browsing.

Detonation stage: how to detonate Taobao homepage traffic

1. Generally, it is on the 7th day, 14, and the 28th day, that is, the products are automatically loaded and unloaded. Easier to detonate, ensuring your chain growth, collection rate and purchase rate. The home page conversion rate should be controlled at 0-2 times that of the 65438+ industry.

2 store comprehensive indicators: do a good job in store comprehensive indicators, dynamic scoring, and various after-sales indicators. Because you can't do these indicators well, it shows that your store's comprehensive ability is insufficient, so Taobao won't give you traffic for a long time, especially the refund dispute rate, which has a great impact on the ranking.

3. The through train further expands the exposure and visitors: After you have the basic sales volume, you can drive the through train to further expand the exposure and visitors. Remember, if the sales base is not well done, don't burn the car, because the quality score is too low, the click fee is high, and there is no sales base support, even if it gives you traffic, it is difficult to convert!

There is also a flow of Buddhist enlightenment homepage. If you want to interfere with the launch, it will be easier, but the cost is several times larger than this, and small and medium sellers can't afford it. It's past two in the morning. If there is a tutorial, I will share it with you another day!

All right! Share this here, I hope I can help you!