Apple 1.8 rice noodles cost 949 yuan. Is it marketing or money?

Marketing and making money. Because the data cable is a thing, whether it is original or not, it is also a group of manufacturers, and this event can not only market the brand, but also circle some money. Specifically, let's talk about the following points:

First, all Apple products are processed on behalf of others, not their own factories. As we all know, Apple's brand has always been a processed product. They don't have their own factories, so their mobile phones and data lines are OEM, and some of them are domestic manufacturers. There are already many products around Apple. In the production of data lines, it is very mature, because this supply chain is interoperable.

Second, a data cable, no matter how original, is also a consumable. There are many connecting wires, from the inside out, from wires to interfaces and so on. And various products have been derived, including braided tape materials, silicone materials, magnetic interfaces and various other interfaces ... It can be said that Apple's original connecting cable is not so durable. Because it is only a thread, it is not a high-end product, and the thread is only a consumable.

Third, this incident can make Apple absorb another wave of heat. Apple has marketed it twice recently. One is to expel Russian football players, and the other is to sell connecting lines in 900 yuan. These two events, in our view, are not negative news, but they are still doing it. Don't they know this? Not exactly. They knew the impact, but they did it anyway. The negative popularity of the brand is nothing as long as it is not a negative quality problem. Because people always see and like this brand. The negative public opinion of big brands will not be fatal.

Fourth, although the price of Tucao is high, people will really buy it. Of course, in the event that the Apple line sold for more than 900 yuan, people complained bitterly, but so did people in into the pit. After all, today's apple products are actually not very expensive in the overall income level, and they are no longer kidney machines as they were ten years ago.

To sum up, Apple's incident itself is a marketing. In recent years, Apple has had more than one negative public opinion, but the subsequent sales volume has little impact. This kind of marketing also has an audience.