How to write a shooting copy

Introduction: How to write a shooting copy? Copywriting is different from the way designers use pictures or other means of expression. It is a process of expression, development, and deepening that follows advertising creativity. It mostly exists in advertising companies, corporate publicity, news planning, etc. Let’s take a look at the relevant content I have compiled for you below.

(Video process: First, the story line is introduced, explaining what the customer’s needs are and why they want to go to Lawrence. The sound uses the live sound. → When the protagonist arrives in Lawrence, the sound uses the live sound. →Introducing Lawrence Introduction: Screenshots of the Lawrence factory environment and store decoration, etc., with voiceovers. →Story: Sales receive customers, using live audio. →Interview →Story: The characters in the story choose their favorite door locks, and then visit other products in the store. Sound. → Shoot other products with a sense of design, and use dubbing for the sound. → Interview → End of the story: The protagonist purchased a few more products in the store and left with satisfaction)

One: The story begins.

Outside the door of a certain household in a residential building, a person looked around secretly, then quickly walked to a certain door after confirming the situation, and quickly turned the tools in his hand to open the door. Then enter the house. Not long after, the man came out, glanced around a few times and planned to leave. However, he walked a few steps and then turned back, took out a pen and a sticky note from his bag, wrote something, then put it on the door panel, turned around and left quickly.

(Camera switch) A couple went home chatting and walked to the door of the house. They found that their door was unlocked and there was a note on the door saying: Go and change it. Please click on the door lock. This door lock is too easy to open. (Close-up of the note)

The couple was very anxious and rushed into the house immediately. They found that the things in the house had been messed up and had been visited by thieves. The two of them checked the theft situation at home in a depressed mood, and discussed what to do next.

After a while, their home was visited by a thief again. There is still a note on the door saying: Because I couldn’t pry open the door of the house opposite, I came to visit your house again.

This time the couple really had to laugh and cry. The husband said: "Fortunately, we took good measures last time, and we didn't lose anything valuable this time." Wife: "This is not a solution. Reporting the crime would be too much. I haven’t found any information yet. Let’s change the door lock first. How about I go to the neighbor across the street and ask them where they bought their door?”

Husband: “Okay, you can go over and ask. ”

My wife learned about Lawrence Company while chatting with neighbors, and decided to choose door lock products and also decided to replace bathroom products.

The scene switches to them going to Lawrence

Two: The protagonist arrives at the store

The scene: The protagonist of the plot goes to the Lawrence store and takes pictures of the store environment, and Product close-ups show Lawrence’s professionalism in the field of engineering hardware. Sound: Live sound

Three: Dubbing introduces Lawrence’s introduction

Picture: Factory environment and internal environment shots from outside to inside. ?When the dubbing mentions the business scope of "bathroom hardware accessories, hinges, door tops, stainless steel handles, door locks", etc., give some close-ups of these mentioned products

Voice: (dubbing ) RONESS Lawrence originated from a German industrial family in 1873. Over the past hundred years, after historical accumulation, craftsmanship and art have been organically combined to create the "RONESS Lawrence fine hardware family". The company's factory is located in Chancheng District, Foshan. It currently specializes in manufacturing bathroom hardware accessories, hinges, door suction tops, stainless steel handles, door locks, and engineering decoration matching custom hardware.

Four: Story Screen

Screen: The story character tells the sales representative that he needs to choose a door lock.

The camera shows the conversation between the characters in the story and the sales representative, the door lock selection, and the close-up of the product. Voice: (live sound)

Sales representative: Hello, how can I help you?

Story character: Our door lock is broken and we need to choose a better quality door lock.

Five: Interview

Screen: (If possible, let the respondent show the actual object and explain) Dialogue between the host and the designer or person in charge Screen and sound: (live sound)

1. Question: How do we choose a more secure door lock?

2. Question: Door locks will inevitably rust and degenerate after being used for a long time. What can be done to reduce the chance of this happening? 3. Will there be differences in engineering hardware materials in different regions? (Let’s talk about door hardware and bathroom hardware)

So in the Pearl River Delta region, what kind of materials are generally better?

Six: Story Screen

Screen: The camera shows the story character choosing the door lock he likes and then visiting other products in the store. Sound: (live audio)

Sales representative: Do you want to buy this door lock?

Story character: Yes, just this one. Hold it for me first, and then I’ll look at other products.

Seven: The dubbing introduces the design sense of Lawrence products

Screen: Close-ups of products that have a sense of design or incorporate European characteristics/not necessarily door locks, but bathroom products, etc.

Voice: (dubbing) RONESS Lawrence’s product development is inspired by the combination of European jingdan and fashion, with excellent quality, novel appearance, meticulous craftsmanship, reliable performance, German excellent products and international standard manufacturing level , adding a higher level of taste to modern people's decorative life.

Eight: Lawrence representative introduces a uniquely designed product (he can even talk about the source of the design, etc.)? Live audio

Nine: Interview

Picture : Screen and sound of the conversation between the host and the designer or person in charge (live sound)

1 Question: I just saw that in addition to door locks, Lawrence also has many special products. Are some of them What about customized products? Answer XXXXXX

2Q: If I want to customize a product, how do I usually do it?

(Then let’s talk a little more about the topic of customization, and let the answerers answer from the perspective of “how Lawrence serves customers and tries to meet their various needs”)

Ten: Story screen

The protagonist of the story finally not only selected a satisfactory door lock in Lawrence. I also purchased several other beautiful bathroom accessories and went to checkout with the sales representative.

Sound: Live sound

Eleven: Dubbing introduces Lawrence’s development vision

Picture: The protagonist of the story happily leaves the store with the goods. Finally, give some shots to Lawrence's store. You can take pictures of the smiling sales consultants and front desk employees, and then move the camera to the sign outside the store.

Voice: (dubbing) Since its establishment, RONESS has won the favor of agents, exporters and consumers with its unique style design, excellent product quality and good service. RONESS will continue to work hard in the future to bring better services and a more pleasant life experience to more customers.

For the convenience of reference, the table content below has been moved to the text version above. Attached is the original version of the table.