Message from Xiaonian: There must be Qing Yu in a good family.

On the 23rd day of the twelfth lunar month, northerners call it "off-year".

The folk significance of this day is that the whole world is about to enter the atmosphere of Chinese New Year. During the week from the 23rd of the twelfth lunar month to New Year's Eve, all New Year's plans such as cleaning houses and buying new year's goods should be prepared from this day, and the traditional Chinese New Year customs will be implemented step by step.

On this day, there is another folk custom called "king of people", which is to burn the shrine of the Kitchen God, who has been worshiped at home for one year, and send the Kitchen God back to Heaven to report the good things that this family has done in the past year to the Jade Emperor, so as to ensure the good weather and everything goes well in the coming year. This is the origin of the folk couplet "Heaven speaks good things and returns to the Palace for good luck".

People hope that this day will be a good start, and that the Kitchen God who is sent to the Heavenly Palace can show the Jade Emperor how to be humble and keep himself, how to accumulate virtue and do good deeds in a year, and choose to express his inner piety in the off-year day, which is enough to show the position of "accumulating goodness" in the hearts of the people.

"The first spring is always in the sunny door, and the family with good deeds is more than a celebration", which has never changed during the thousands of years of historical changes of China's traditional culture. People believe it because it contains logical and meticulous causality, not unscientific superstition.

219 passed by in a hurry, but most of the automobile practitioners felt melancholy and worried all the time. Under the big hat of "weakening macro-economy", there are not a few people whose market performance has followed suit. The rotten "cold winter in the automobile market" is like a scourge, which makes people helpless and makes the world's first automobile market with more than 2 million vehicles lose its vitality.

However, at the end of the year, when Chinese New Year greetings from automobile companies poured in, and when we saw their "Chinese New Year family dinner" as warm as ever, we couldn't believe that there were any invincible scourges in the world. Those brilliant "Yunian Qing" fragments are the "Qing Yu" of 219 and the hope of 22.

As the saying goes, "Kindness does not command soldiers, righteousness does not manage money, and goodness does not serve officials". Does the automobile enterprise need to accumulate goodness and "celebrate surplus"? From the perspective of result orientation, this is inevitable. The so-called good is good, and this "good" may have many meanings, including but not limited to good for users, good for distributors, good for factory employees in a broad sense, good for suppliers and partners, and so on. In a word, this "good" can be understood as "charity" from the perspective of procedural justice.

some enterprises insist on "being silly is good for users". In the traditional mode, what consumers can get from buying a car is only the product itself, plus the short-term benefits donated for profit promotion. Only in 219, this "one-hammer sale" of one-handed money and one-handed goods began to gradually change. Official car owners' clubs, car owners' malls and users' lifelong rights are all over the stores. The meaning of buying a car has changed from holding a means of transportation to a double blessing of products and services, and even the care of the whole cycle of car use.

What's more, the "feel at home" in the service industry has been moved to the automobile industry. Every birthday of users and their families, every man-made or non-man-made vehicle failure, and even trivial details such as receiving express delivery and taking meals in life are taken care of by car companies. Pan-life automobile enterprises are becoming more idealistic from legend.

what is the result of this? From the consumer's point of view, in addition to the convenience brought by the automobile products themselves and the care from the manufacturers, the lateral comparison between cars is not limited to vehicle performance and use cost, but to a higher degree of "brand circle" and cultural exchange.

Birds of a feather flock together. In appreciate each other, users get care, feel the benefits, expand the circle, and make friends. Naturally, it will be easier to generate brand belief and even dependence.

being good to users is our duty, and being good to partners is our duty. Countless entrepreneurs once said a similar sentence: "The essence of business is altruism", including godfather Jack Ma and Japanese industrialist kazuo inamori, whose similarity is that success has accompanied their whole career.

Similarly, companies that are still successful in the auto market until 219 always like to talk about one word, and that is "system power".

in a broad sense, we often say that strong system power means that an enterprise forms an efficient and cooperative whole in different "weapon units" such as R&D, manufacturing, marketing, sales and after-sales, and the cooperation between individuals and units should be almost perfect, but in essence, the construction of system power still depends on the health of mentality and the essence of "altruism".

the embodiment of altruism in human nature is obvious. In plain and vulgar language, the inherent "altruism" is to let people around you who are of one mind and one mind fill their stomachs, and they can have a good life no matter what the situation. This is a necessary condition for enterprises to unite as one and help each other in the same boat, and it is the commanding height of "Jianghu morality".

The core logic here is simple and easy to understand, and the practices of most head enterprises can explain all this: consumers are not only the objects of sales, and dealers are not only the channels of sales. The firm degree of equality, harmony and sustainable development among manufacturers, distributors and consumers to create a new ecosystem is naturally much higher than the thin physique of "profit-only theory".

To sum up, since people come from rivers and lakes and capital comes from rivers and lakes, any kindness to others is hypocritical and untenable if the lack of "Jianghu morality" remains in your heart.

The external altruism has greater significance. How to make enterprises become the pillars of society and what the contribution of each step of enterprise development to society are all issues that must be actively considered.

In the cold winter of the automobile market, countless declining enterprises are envious of why head enterprises have brand moats that are hard to break. This is precisely the reason. Those enviable achievements have all experienced the painful struggle of making the brand more valuable, making the brand value shadow and consumers. Before turning themselves into business cards, they even thought hard about how to bring new atmosphere to the society and the automobile industry.

according to the old saying, every household should clean their houses and clean themselves up after the off-year every year, in order to throw away the anxiety and bad luck of the past year and welcome a new beginning.

At the beginning of the Spring Festival, everything is renewed. The year of "Hello, I am good, everyone is good" may still remain in fantasy, and its beautiful scenery may still be hidden in "poetry and distance", but please still believe in the truth that "if you accumulate good people, there will be Qing Yu".

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.