What are the arts that borrow meaning from objects?

Although false stories or natural object personification are used to illustrate a certain lesson or truth, it is often sarcastic or persuasive. For example, the "ostrich theory" mentioned by Lenovo President Liu Chuanzhi is a very meaningful story. He said: When two chickens are the same size, the other one must think you are smaller than him; when you are a turkey, others are A chicken, if you think you are very big, the chicken will feel that they are the same size. Chickens will think you are big only when you become an ostrich. So don't estimate your abilities too high. This simple and novel language does not affect the rigor and profoundness of the principles contained in it. On the contrary, it is more enlightening and makes people enjoy talking about it.

1. Clear images and clever contrasts

This is a language that is often used, but if you compare it with others, you will learn a lot. For example, Kaoru Iue of Japan's Sanyo Company said: "When I train talents in the company, I use the method of 'a rising tide lifts all boats'. The water is the employees of the company. The first step is to raise the water level. The boats are the talents floating on the water. When the water rises, the water level rises." , the talent is higher. "When the water comes out, the boat comes out" is the result of the company's failure to cultivate talents. When the water dries up, the few talents who are exposed are just ordinary hard-working cadres. Vivid, concentrated effect, careful selection of both parties and flexible use of this language skill are therefore evident.

2. Unconventional and creative innovation

After a phenomenon is formed, it will become inert to a large extent. There will be no change or slow change for a long time. , no matter how beautiful the image is, no matter how bold the changes are, they will all become fossils, without life and vitality. From the perspective of the renovation method, it is a combination of ontology and metaphor. The ontology does not change, but the metaphor can change. We can completely overturn the combination of ontology and metaphor, thereby enriching people's understanding and feeling of the ontology. The methods of renovation generally include:

① Bring a lofty, vague, and new thing to reality through imagination, and combine it with an ordinary thing in reality. For example, when talking about the connection between computer software and hardware, a professional said vividly: The computer is the plate, and the software is the dish. People eat the dishes before they buy the dishes. The relationship between the two cannot be reversed. For example, some entrepreneurs compare "team spirit" to "being able to fight in a group", and some compare it to "if the regimental leader dies, the battalion commander will come up and still win the battle", etc. As the saying goes: the situation is not real. It is an illusion, and when you are at home, you will fall into a trance.

② Boldly combine new images, new things, new words, etc. in life into the renovation method, so that people can have new imagination and experience of what they are originally familiar with. For example, doing business is likened to "like the stock market, whether it is a bull market or a bear market, some people can make money. It mainly depends on how you do it."

③Show your own expertise and use professional knowledge to combine vivid imagination. For example, Wang Yongmin, the president of Wangma Company, compares success, status, money, reputation, etc. to "electric charges". When too much is accumulated on a person, the "voltage" will heat up. "High voltage" will keep others away and put you in danger. , the way to rescue is to "discharge", "connect yourself to the ground", "ground", "discharge", and return to "zero potential". How can using natural science to explain psychology in sociology not be a commendable "combination technique"?

French Danner said: "All models can always be updated, as they have been in the past, and they will be so in the future. Moreover, the mark of genius, the glory of being unique, and the responsibility of passing on from generation to generation are to break away from the old and the new. Traditional stereotypes and new paths. "Only if we are good at innovation can we keep our speech alive.