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How can a pot-stewed restaurant attract customers when its business is not good?
How should a newly-opened pot-stewed food shop publicize its activities? In fact, don't sell things directly at a discount, just as you have been good to a person, he will not cherish it. If you don't discount, you are called a bad person, and business is even harder to do. But what should I do if I don't give customers discounts and concessions, and it is difficult to attract customers, so that customers can take advantage of it and cherish it?
Now I'd like to share with you the practice of the pot-stewed restaurant. In fact, the opening activities are very simple, such as flower baskets, event posters and food tasting. These are all enlarged at the door to attract popularity first. If the new store doesn't offer a discount, it will give you a discount coupon for three to seven days. When it reaches 10 yuan, it will give you 10 yuan, and 20 yuan will be deducted for the next consumption. This is to continue to buy again within one month of opening. The customer thinks this is a 50% discount, which is very attractive. It's actually a 7.8% discount. The real annual discount will only be pushed after the coupon is delivered at the opening of the previous week. At the beginning, no one cherished what we agreed to get, and customers had to fight for discounts. You can take the form of a stored-value member, such as charging 300 yuan, and enjoy a 28% discount for the whole year. As members, why are some stores difficult to push? Just because the timing is wrong, members should aim at old customers, customers who have already bought back, and customers who love to buy your things. You will promote it in the form of membership. Why don't customers do it? In the customer's view, this is a discount he earned by spending money. Only when he has spent all his money can he continue to enjoy the discount. The customer did take advantage, but he didn't think he was trying to take advantage. This is like telling a child that he must complete the assigned task and give it to him directly, which is harmful to him. The reason is the same.
The above are some shop-opening skills I share with you, hoping to help!
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