What's the difference between Lotte International Edition and Lotte Local Edition in Japan?

The difference between Japan Lotte International Edition and Japan Lotte Local Edition lies in: different consumers, different stores.

1, different consumers

Lotte local edition is aimed at the Japanese. Lotte International Edition is an international market for China people.

2. Different businessmen

Lotte, with more than 40,000 merchants, is the Japanese ebay, which only supports Japanese interface and domestic address. Large local enterprises, general stores, chain stores, physical stores, drugstores, and old shops have basically opened stores in Lotte.

Many specials, limited-time discount, clearance sale, 50% off at the end of the year, 20 times membership points, direct redemption of membership points, blessing bags, limited edition, bundled price reduction, etc. All of them are only local versions, and the access rules of merchants are very high, so there is basically no need to worry about fakes.

Japan Lotte Global is an overseas sales platform for more than 65,438+00,000 stores, supporting overseas direct mail for 40,000 local stores. The international version only shows the goods of this 10000 merchant, and the choice of types and prices is much smaller than that of the local version. Some stores can accept payment from UnionPay and Alipay, and send them directly to China.

Extended data

1. Lotte is a B2B2C shopping platform under Lotte Co., Ltd. and the largest electronic store street in Japan. Its listed company, JASDAQ, Lotte Co., Ltd., was established in 1997 and is a member of Japan Economic Group. Through a series of positive mergers and acquisitions, Lotte Japan's current industries include Lotte Bank, securities companies, professional baseball teams and travel websites.

2. According to the official information of Lotte Japan, in 20 13 years, more than 1000 stores on Lotte Japan's website participated in direct mail service to China, accounting for 25%. In addition, Southern Reporter also learned that the background data of JD.COM Lotte Japan, Koala Flagship Store and its own Lotte International Market Platform in Japan show that the business growth brought by China consumers has doubled, especially during the Double Eleven event last year, the year-on-year growth reached double digits.

References:

Baidu encyclopedia-lotte co., ltd