The controversy continues. Is it illegal to wear the wrong clothes for the Sun Yang Asian Games?

20 18 On the first day of the Asian Games in Jakarta, Sun Yang won the championship. In the men's 200m freestyle final, Sun Yang proved to the world that he swam 1 min 45.43 seconds, which made Sun Yang win the championship and completed his 200m freestyle Grand Slam. After the game, he also left tears of excitement when he accepted the medal.

But the most infuriating moment happened. After Ji Xinjie, Gangwon Knight and Sun Yang were awarded medals, the national anthem of the people of China sounded in the audience. Just when the national flag was halfway up, it actually fell, which turned the excited and proud people of China into anger. Sun Yang even covered her face and said she couldn't believe it.

At the freestyle 200m medal ceremony, when the national flag was about to rise to the top of the flagpole, an accident happened. The crossbar hanging the national flag broke and the national flag fell. Sun Yang, who got on the podium, stepped off the podium at the first time, approached the officials of the organizing committee and said "one more time" several times.

The staff repaired the flagpole, held an award ceremony again at the scene, and the Chinese national anthem rang again.

When the news that Sun Yang won the championship came, many netizens and fans were happy for him. When they learned that he had negotiated with the organizing committee in order to complete the flag-raising ceremony perfectly, everyone couldn't help being proud of him and saying, "Well done, Sun Yang! Defended the dignity and honor of the motherland. "

Sun Yang's action touched the Chinese people, but Sun Yang wore the clothes of his personal sponsor brand 36 1, not the clothes of Anta, the main sponsor of the national team. This move was also quickly searched. Is it illegal for Sun Yang to wear the wrong clothes? Let's analyze, when Sun Yang received the award, he wore the 36 1 jersey of his personal sponsor, but was questioned by the domestic media. According to the regulations of China delegation, athletes are required to wear uniform award-winning clothes sponsored by Anta when attending the award ceremony. After winning the men's 100 meter backstroke championship, teammate Xu Jiayu took the stage to receive the award in Anta's award-winning suit.

Sun Yang and teammate Ji Xinjie won the men's 200m freestyle championship and the third place respectively. At the subsequent award ceremony, Sun Yang put on the all-yellow coat of individual sponsor 36 1. At the award ceremony, it was obvious that Sun Yang and Ji Xinjie wore different clothes to receive the award.

Sun Yang wore a 36 1 yellow sports jacket, and teammate Ji Xinjie wore an Anta white award-winning suit. Members of the Japanese team wore the white award-winning clothes of Mizuno, the sponsor of the Japanese team. Three people stand together, three sports brands, white, yellow and white. In this regard, the domestic media immediately questioned, alleging that Sun Yang violated the regulations of the China delegation and did not wear the uniform award-winning clothes of the sponsors.

It is very rare for athletes from the same country to get on the podium at the same time, but they wear different kinds of winning clothes. Sun Yang's move also caused controversy, but it is not clear whether Sun Yang started from violation.

At present, 36 1 degree is a sponsor of the Olympic Council of Asia and a clothing sponsor of this Asian Games in Jakarta. In addition, 36 1 degree is also a sponsor of China Swimming Team, and signed a contract with Sun Yang separately. However, in the Olympic Games, Asian Games and other comprehensive sports games, the China delegation has always had its own award-winning clothing sponsors. At the Asian Games in Jakarta, the sponsor of the China delegation's award-winning suit was Anta. According to the requirements, any China athlete who gets on the podium must wear Anta's award-winning clothes.

In the eyes of a well-known domestic sports industry, Sun Yang has violated the rules. "Rules, maintaining rules is the most important, including business rules." Wang Qi claimed that Sun Yang wore a yellow 36 1 degree dress when receiving the award, instead of the designated dress, which was obviously illegal. As to whether Sun Yang was chartered by the delegation of China, the delegation of China has not made a clear statement so far.

We must first understand that the sponsor's sponsorship of the athlete's personal brand is, in the final analysis, a commercial choice of capital. Individuals and collectives will always have conflicts in some aspects, and commercial intervention will often amplify this conflict. The mode of collective sponsorship is actually equivalent to the national team forcibly diluting its commercial value from individual high-quality athletes for their own use.

In fact, as the official partner of the China sports delegation (including the Olympic Games and the Asian Games), Anta provided uniform clothes for the China team, and athletes should also wear the clothes provided by Anta on the podium. After the incident, Anta immediately responded: "As the official partner of the China Sports Delegation and the official partner of the Chinese Olympic Committee, Anta has created an award-winning suit for China athletes to get on the podium. We believe that the China delegation will have a fair solution to the problem of violation of discipline and discipline. "

Judging from the current sponsorship of the China delegation, Anta has taken the exclusive charge of the China sports delegation's appearance clothes and award-winning clothes. However, 36 1 was the first to discover and explore the commercial value of Sun Yang, and 36 1 was also the sponsor of China Swimming Team. Anta is an official partner of the Olympic Committee, and the current contract is until 2022. According to the contract, it is normal that the logo of 36 1 can appear on the swimming trunks and caps of competition clothes.

Sun Yang stepped onto the podium, and there was such a scene to defend the motherland. In such a high-light moment, most of the glory is divided by "friends", and Anta's mood can be imagined.

This incident, because Sun Yang asked to raise the national flag again, touched all China. It can be said that Sun Yang represents China and is defending the honor of the motherland. When Anta saw that Sun Yang was actually wearing the clothes of a competitor of 36 1, it was inevitable that she would feel jealous. There is nothing new in the world. Although the dark war between sponsors is fierce, it is difficult to make too much waves today.

However, netizens are not cold about this and have said, "So, do you want to start picking things up again?" "Wear personal sponsorship is there a problem? Otherwise, do you guarantee Sun Yang's training? " "Why don't you help the swimming team win the gold medal for China and stand on the highest podium? If you can have this ability, it doesn't matter if you don't wear me. " It can be said that the initiator of this incident is this mentality called "chess brother", which is really radical. The athletes are in full swing to win glory for their country, but he said something here that made us feel shameless. I really don't know if this is true.

As it is a critical period, Sun Yang will compete for the swimming representative of China. At present, the delegation of China has not responded. However, according to the rules, even if Sun Yang wins more gold medals, it may not escape the risk of warning and punishment in the end. In the face of Sun Yang's actions, some people said it shouldn't be. As a world-class athlete, Sun Yang represents positive energy, and top athletes can't be famous. Since there are rules first, we must abide by them. Without rules, we can't go around in circles.

What I want to say is that both Anta and 36 1 are our national brands, are the pride of our country, and are all aimed at strengthening the prestige of our country, so why not wear Anta or 36 1, what do you say?