Development depends on the real economy. In the face of fierce competition in e-commerce platform, does Xiaobai have the opportunity to invest in e-commerce? (Combating e-commerce to return to the rea

Development depends on the real economy. In the face of fierce competition in e-commerce platform, does Xiaobai have the opportunity to invest in e-commerce? (Combating e-commerce to return to the real economy? ) The development of e-commerce economy has gone through two stages, with 20 10 as the dividing line.

20 10 years ago, e-commerce was in the early stage of development, which can also be said to be the traditional period of e-commerce.

The main way is to open a shop to sell products with the help of the network platform. Of course, Taobao Tmall is in the leading position of the platform. Basically, it depends on Taobao to open a personal store or a company store. Settle in Taobao's C store or Tmall store. This is also the choice of more than 90% of e-commerce entrepreneurs.

Of course, the self-operated e-commerce platform represented by JD.COM was gradually established at this time. These platforms are mainly self-operated and have their own core product categories, such as home appliances in JD.COM and beauty cosmetics in Vipshop.

In this period, the e-commerce economy is in a relatively traditional trading mode. At this time, e-commerce is also based on products, followed by marketing. For example, if you open a shop on Taobao, if you have better products, you can basically get better sales by optimizing the through train. For many people who first entered the e-commerce industry, many people basically made a lot of money at that time, especially from 2008 to 10.

After 20 10, the e-commerce economy has ushered in an unprecedented development period, and mobile internet e-commerce has also flourished. During this period, e-commerce practitioners belonged to "eight immortals crossing the sea, each showing his magical powers."

At this time, the sales model is in the marketing period. Because all products are sold online. Customers can see that peers can see that the appearance of an explosive product will not take long, and the same or similar products will surge in. Therefore, product homogeneity is also caused by this reason. So the comparison at this time is marketing, all kinds of marketing means, all kinds of advertisements, all kinds of attracting traffic. For example, taobao guest was born at that time. In short, e-commerce at this stage has already produced products. If you want to be an e-commerce, unless you have the money to burn, the more you burn, the greater your product display. Of course, sales volume and exhibition volume can be directly proportional under certain circumstances. However, the price that needs to be paid is unbearable for many e-commerce practitioners who have no financial strength.

The rise of network celebrity fan economy leads the e-commerce economy to a new era.

This time period is bounded by 20 17. Due to the rise of live broadcast and short video, many creators have attracted a large number of fans and gained a lot of traffic. People who have a large number of fans are called online celebrities. At the beginning, their live broadcast earned money by rewarding fans, and also received some small advertisements of "three noes" WeChat commercial products. As a result, many people find that these online celebrities have a very strong ability to guide consumption. Then Taobao also began to launch Taobao live broadcast and live broadcast with goods, including now many video platforms have begun to push live broadcast with goods.

The live broadcast with goods is a new model for e-commerce to develop to a certain stage. Nowadays, due to the convenience of payment methods, in fact, many e-commerce companies no longer sell goods through platforms. Simply open a live broadcast room, and then directly introduce products to consumers and sell products. With the great appeal of online celebrities, we can get huge sales in a short time.

In fact, the influence of traditional e-commerce has gradually faded. Now it can basically be said that it is a national e-commerce. In addition to choosing the popular live broadcast, there are many e-commerce models. The era of simply entering the platform and relying on the platform to sell their products has long passed.

According to the topic of Xiaobai Investment, if you are Xiaobai, simply think of opening a store directly on Taobao or other platforms, or even the so-called cross-border e-commerce. In fact, the success rate is very low. It is suggested that the subject do more homework before taking action.

This is a very good question. As an IT practitioner, let me talk about my opinion.

First of all, in the era of consumer internet, e-commerce has achieved rapid development and has gradually built a relatively large industrial ecology. Some large-scale e-commerce platforms have gradually occupied more industry resources, thus building their own "moat". Therefore, it will be more difficult to establish your own e-commerce platform without major technological innovation.

For small and micro entrepreneurs, if they want to enter the field of e-commerce at present, they should look for opportunities from two aspects: new models and new technologies. The mode iteration speed in the Internet field is relatively fast. The e-commerce field is currently in the stock age, and the stock age will inevitably penetrate into the social field. Therefore, the current social e-commerce is a relatively potential development field. Judging from the development trend of large-scale e-commerce platforms, grasping the opportunity of social e-commerce will also get some early dividends released by e-commerce platforms.

From the perspective of technological development, when we enter the field of e-commerce, we can focus on the new opportunities brought by 5G. Based on 5G communication, we will not only further enhance the user experience, but also open up new e-commerce opportunities in the field of Internet of Things, which involves a wide range of industries, which may be a rare opportunity for small and medium-sized entrepreneurs. For entrepreneurs who did not seize the opportunity of "live e-commerce" in the early days, we should focus on the combination of the Internet of Things and e-commerce.

The combination of Internet of Things and e-commerce will have multiple entry points. At present, large-scale e-commerce platforms are trying to build new consumption scenarios through the combination of smart home and e-commerce, and this process will also bring entrepreneurial opportunities to small and medium-sized entrepreneurs, and there will be many offline entrepreneurial opportunities.

I have been engaged in the Internet industry for many years, and I am currently a graduate student in computer science. My main research direction is big data and artificial intelligence. I will write some articles on internet technology one after another, and interested friends can pay attention to me. I believe I will gain something.

If you have any questions about the Internet, big data, artificial intelligence, or postgraduate entrance examination, you can leave a message in the comment area or trust me privately!

First of all, I want to say that the real economy is a false proposition! In fact, even with the concept of real economy, e-commerce is a circulation service industry and a real economy. It is not too late to invest in e-commerce, and there must be opportunities. Alibaba is not the earliest e-commerce in China, but with Alibaba, JD.COM can still do it. After JD.COM becomes bigger, Pinduoduo can rise as the roof of the world e-commerce, and there are also new e-commerce companies such as Jiji and Wei Meng.

The opposite of the real economy is called virtual economy, which generally refers to financial products such as stocks and futures, or "financial deepening". Now China also includes the Internet industry. I think this is wrong. The Internet economy is technology-driven, serving the media, entertainment, circulation and education, which is wrong.

Today, if you want to invest in e-commerce, the key is to see what field you are investing in and whether you can choose the right direction. Because the continuous development of Internet technology and the popularity of 5G will bring many new opportunities, just like live delivery is a new thing. If you invested in MCN, you may have brought considerable investment income by now.

The key to any investment is whether you can understand the depth and composition of water. Study hard and you will have a chance!

Wish you success!

With the arrival of 202 1, we are facing various challenges. Especially for traditional dealers, online sales have become a well-known thing!

E-commerce needs a carrier. Whether this carrier relies on a third-party service provider or organizes its own team to develop software to build its own e-commerce website depends on each enterprise's own situation. Comparatively speaking, with the help of third-party service providers, the input cost is less, the online speed is faster and the technology is more mature. However, forming a team by yourself will cost a lot and take longer.

Everyone needs to choose according to their own situation. There are three types of e-commerce at present. One: JD.COM, Taobao, Suning.cn and other platform types. This type can choose a platform to open a store. The advantage is that you have your own traffic.

Second: vertical e-commerce platform. Such an e-commerce platform can supply them. The advantages are worry and labor saving and quick effect. Three: All kinds of SAAS e-commerce software can build their own e-commerce platform with the help of software. The advantage is that the platform belongs to oneself, the customer belongs to oneself, and the future income belongs to oneself.

E-commerce is the mainstream direction in the future. The sooner you participate, the sooner you will benefit!

Yes, the era of live e-commerce is coming.

Weiya 20 18, Li Jiaqi 202 1. Live broadcast with goods has made many people see the benefits, so the current e-commerce should be combined with live broadcast, and it is best to do it on multiple platforms.

It used to be Taobao, and then there was WeChat live broadcast. Now live selling goods is essentially the 2.0 version of TV shopping.

There are many apps on the market now, and you can find that the cost is not high.

Everyone starts from a small white, and everyone who comes up is a big coffee. If you have a chance, you should work hard.

Development depends on the real economy, which refers to product manufacturers, not necessarily commercial organizations with physical outlets.

This is already the Red Sea before the goal of e-commerce, so Xiaobai should not enter easily. If you must enter, don't do everything, and do a good job in supplying products, at least you can win the price.

The physical store has been defeated by e-commerce!

E-commerce is very difficult if it is done by one person now. Now it must be done by a team, professional operation, art design and customer service. In the past, when there were few games, one person could do it. Now the competition is big, and there is no professional and reliable team. I can't handle it alone.

I suggest you do live broadcast, which is easier to do than traditional e-commerce and can be controlled by one person. The most important thing is that the live broadcast has interaction. Compared with the traditional products with only detailed pages, it will be more acceptable, and it will be easier to buy if there is temperature, so this is why more and more people are doing live broadcasts now, and many stars are also doing live broadcasts.

I'll do it when I have the chance, although the order hasn't been given yet.