About the bathroom brand.

Let's first find out what the bathroom contains. Generally speaking, the household bathroom we are talking about includes these categories.

1, ceramic parts: refers to ceramic products such as washbasins, toilets and urinals.

2. Bathroom cabinets: solid wood cabinets, PVC cabinets, stainless steel bathroom cabinet and so on.

3. Shower room: including bathroom partition and simple shower screen.

4. Leisure bathroom: generally refers to jacuzzi, steam room and multifunctional shower room.

5. Faucet shower and hardware pendants: including shower shower, faucet, angle valve, towel rack, towel rack, towel box, etc.

Why do you need to understand these classifications?

Because different kinds of bathroom products have different materials, processes and methods, for example, the raw material of ceramic parts is ceramic mud, which needs to be fired in tunnel kiln or Su kiln; The production process of bathroom cabinet is equivalent to carpentry; Simple shower rooms are mostly a combination of tempered glass and five accessories; Most jacuzzi and steam rooms are acrylic, or acrylic is used as the bottom mold; Hardware is made of hardware materials through casting, welding, machining and other processes. I write this mainly to explain the different particularities of different products. If a factory specializes in producing ceramic parts, it will generally not make hardware products because the production of these two products is not related. But then again, if the company grows up, it used to produce ceramic parts, and now it can open another branch to do hardware, which is no problem.

Let's talk about some well-known brands that are common in the domestic market. Personally, I think the brand refers to a brand that has settled in for a certain period of time and has a market foundation, so I won't mention it just now. There are also some high-end foreign brands that have no exclusive stores in China or are not well-known in China. )

1. Foreign brands: Kohler in America, American Standard, TOTO in Japan, Roca in Spain. These four brands are relatively high-end, with good quality and high price. There are many domestic specialty stores, which are easy to find. In addition, there is a Hecheng bathroom in Taiwan Province Province, with few specialty stores and low popularity. Added two German brands, mainly engaged in ceramic products, one is Weibao and the other is Duravit (now renamed as Delifei in China). These two brands have a long history and a high positioning. Weibao not only makes bathroom products, but also makes tableware products. These two brands pay attention to design, mainly for high-end projects, and retail sales may be less.

2. Lehua's brands are Wrigley, Faenza, Anwar and Seville (Seville is a cooperation between Lehua and Italian companies). In addition to these brands, Lehua's boss family also operates two brands: Meijiahua and Vicotao. Lehua brand occupies a large domestic bathroom market, among which Wrigley, Faenza and Anhua are well-known, while Meijiahua and Weiketao are much less well-known. Lehua Company started to make fire-fighting toilets around 1995, also starting from making ceramic parts. Therefore, the ceramic parts of Lehua Department are of good quality. We recommend ceramic parts of Lehua series. Other products are also good. You can consider them if you like.

3. Huida Sanitary Ware: an old brand in China. The factory is located in Tangshan City, Hebei Province. It is said that there are thirteen tunnel kilns. The annual output of ceramic parts is very large, and the export sales are very large. Huida started firing ceramics very early. At that time, there was a saying in China that Huida was not as good as Wrigley. Most importantly, Huida began to export. After the economic crisis in 2008, it began to pay attention to the domestic market. Although it is not very famous, it is very powerful.

4. Hengjie Bathroom, Golden Bathroom and Osman Bathroom. There are many domestic specialty stores of these three brands, which can be basically seen all over the country. The positioning of the three brands is similar, and the prices are relatively moderate. Compared with Huida and Wrigley, Hengjie is a rising star. Now he is doing well, with complete outlets and strong advertising, so he has a high reputation. The advertisements of Gold Medal and Osman are not so strong and well-known, but the domestic outlets are also very complete. Gold medal and Osman come from the same factory, and the two brands belong to the same family and are related by blood.

5. Brands focusing on leisure bathroom: Apollo bathroom, Langwhale bathroom, Imperial bathroom, Oulusha bathroom, Gao Yi bathroom, Huameijia bathroom and other brands mainly engage in leisure bathroom. If you need to buy jacuzzi, steam room and multifunctional shower room, you can give priority to these brands. Leisure bathroom is a big product, which is generally used in large bathrooms and is a luxury in bathrooms.

6. The main brands of bathroom cabinets are: Xinhai Galand, Shang Gao, Frank, Gaudi, Taste and Bonny Tome, all of which specialize in making bathroom cabinets. Among them, Xinhai Galand mainly makes solid wood cabinets, while Shang Gao has a complete product line and many styles. Frank and Gaudi specialize in European antique cabinets, while Pinwei and Bonnie Tome specialize in stainless steel cabinets. If you want to buy a bathroom cabinet, I recommend you to look at these brands.

7. Leading brands of shower room: Lance, Fu Rui, Deli, Yali, Kelly, Ideality, Rose Island, etc. These brands are professional shower rooms, and many domestic building materials markets have their own specialty stores, and the product quality is acceptable. Shower rooms are mainly produced in Zhongshan City, Guangdong Province, and the quality of shower rooms produced by manufacturers in Zhongshan City is relatively good. If you want to buy a shower room, I recommend you to look at these brands.

8. Brand of faucet shower and hardware pendant: 1) Foreign brands: German Contemporary, Hansgroya, Gaoyi, and Mohn of the United States. These four brands are well-known brands. Hans Geyer and Gaoyi have specialty stores in many places, with high-end product positioning, good product quality and high price. Mohn's position in China is far lower than that of Hans Geyer and Gao Yi. Why did Mohn go public with these brands? First, Mohn is famous in the United States and Canada. Second, Mohn invented the faucet. Let's talk about contemporary. If the leading showers of Hans Geyer, Gao Yi and Kohler are compared to the Mercedes-Benz BMW in cars, then the contemporary is the Rolls-Royce in cars, which is one level higher than these brands. Modern faucet showers are very, very expensive. At present, I know that there are contemporary stores in Shanghai. I wonder if there are any in other cities. 2) Domestic: Huayi Bathroom, Shane Bathroom, Gauss Bathroom, Jiumu Bathroom, Zhongyu Bathroom, Shenluda Bathroom, Huang Hui Bathroom and Aden Bathroom. Among them, Jiumu, Zhongyu, Shenluda and Huang Hui are the four major brands in Fujian, all of which started as faucets and showers, and now they also make whole bathrooms. For example, Jiumu has everything, but the market management of Jiumu is rather chaotic. Yading Sanitary Ware is a brand in Zhejiang, which is famous for its design and high-end positioning. Gauss is the brand of Foshan. At present, many building materials markets have Gauss stores, and the product quality is acceptable. Huayi and Shane are brands in Kaiping, Guangdong Province, mainly for export. Because they don't pay much attention to the domestic market, only some cities have specialty stores, and their popularity is average. If we simply consider the quality, I recommend Huayi and Shane. There is a simple reason. Many domestic brands have been engaged in the domestic market from the beginning, and there are no strict standards for quality control. Huayi and Shane have been in the European and American markets from the beginning, and have strict standards for all aspects of their products. Huayi bought a European factory a few years ago, and many showers and faucets in American supermarkets were supplied by Huayi.

9. Finally, talk about three old brands: Diamond Bathroom, Emgrand Bathroom and Siwei Bathroom. These three brands are time-honored. Diamond Sanitary Ware Factory is the first factory to fire ceramic sanitary ware. Look at the address and you will know its history. Many people in the older generation know that the sanitary ceramics fired in Foshan are very famous. In Foshan, Shiwan area took the lead in firing sanitary ceramics. Diamond Sanitary Ware Factory is located in the center of Shiwan District. It used to be a state-owned enterprise with poor marketing. In the past, it was only famous in Guangdong province, but it was basically unheard of outside Guangdong province, but the product quality was very good. Imperial wares are a brand in Sichuan. I remember when I was a child, I saw an advertisement of Imperial Porcelain on TV, that is, a child peed in the toilet, but its marketing was just so-so. At present, it is well-known in southwest China, that is, Yunnan and Sichuan, and there are few specialty stores in other regions. Imperial sanitary ware now mainly makes colored toilets and takes a personalized route. Siwei bathroom is a brand in Chongqing, which is also well-known in southwest China, and there are few specialty stores in other regions. Although these three brands are old brands, they only do well in some parts of China. Call it a regional brand for the time being.

Finally, I will briefly introduce some foreign brands.

The global brand positioning ranking of sanitary ware is basically like this. The first is Hans Goya and Gao Yi. They were founded by two brothers themselves, and later separated, Hans Geya and Gao Yi, you can tell by their names. Now Hans Gea is acquired by MASCO, the world's largest home improvement group, and is his brand. Gaoyi was acquired by a Japanese home improvement group. The two of them belong to the highest-end positioning, Hans Goya leads the shower and shower, and Gaoyi leads the faucet. As for the gap between the two, it is basically gone. In fact, most of them are domestic OEMs, and the valve cores are controlled by themselves.

Then Kohler, toto, Mohn, American Standard and Delta. Kohler has the highest brand positioning, followed by Dongtao, Delta and Moen American Standard. But do you want to say that their products are much worse than those of Gao Yi and Hans Goya? Actually, none. It's just different brand positioning. In terms of quality control, Hans Goya is stricter in Grade One, but I don't think there is much difference.

Next, I will analyze several brands.

The first one is Kohler. Kohler is a family business, and it should be the third generation now. In this respect, I think it is very powerful. It should be the only one in the bathroom industry (others are basically managed by professional managers). Kohler's sales strategy is art! From his slogan and product design, we can see that Kohler's products are very rigorous in appearance, even surpassing Kohler Hans.

Then there is Mohn, how awesome Mohn is. Let me give you a set of data to understand. In the United States, Moen and Delta are the largest sanitary ware brands, and their share in the United States exceeds 20%. This is actually awesome. I estimate that their sales have reached tens of billions of dollars. However! ! Delta, a company that is only equal to Mohn in the United States, is already a cow. You are only a supplier of Delta, and the annual output value is several hundred million yuan easier. Therefore, Mohn has such a large volume in the American market, and Mohn is equally divided with Kohler in the China market. It can be seen that Mohn is so awesome, it is simply Kohler+Delta! ! ! However, Moen's products are cost-effective and the brand positioning is slightly lower, but how about your home? After all, people are mean!

Then there is Delta, which is also a company that can't do well, but the way to do well is different from Mohn's. Moon is rich, burly and generous. Delta is my favorite type, "the enterprise with real soul". This is my position on Delta. There are three reasons. First, Delta is almost the pioneer of the whole bathroom industry. In the whole bathroom industry, only Delta's engineering team has the most professional strength and the deepest understanding of the market. So many technologies we see are Delta's innovations, such as faucet pull, touch switch, PVD surface treatment and so on. If you really know about sanitary ware and have used products with similar technology, you will sincerely admire such an enterprise, because it has really contributed to the whole industry.