What are the channels suitable for online promotion? Tell me about it.

At present, e-commerce network promotion channels can be divided into the following categories: database marketing, social media marketing, online advertising, mobile phone client, distribution platform, search engine marketing, resource cooperative marketing, classified information and so on. The model is always ever-changing, but it will never change. No matter what kind of promotion channel, it is only for the same goal: sales.

1) database marketing

Database marketing, including IM promotion, EDM mail sending and SMS short message sending, is a common promotion method for online e-commerce. Database marketing usually has little contribution to sales and low conversion rate, but it plays a relatively good role in tapping potential people and exerting brand power. The advantage here lies in the return on investment.

2) Social media marketing

Social media marketing, the development of the Internet, has increasingly developed into the relationship between people. People-oriented and user-oriented have become the most prominent signs of the web2.0 era, and the UGC community where users create content also occupies the vast majority of netizens on the Internet. Therefore, the author believes that social marketing and delivering value through users have become an important channel for e-commerce websites. In addition, this can also be observed from data analysis. A large part of traffic comes from direct input, usually from such word of mouth, IM communication, light blogs, favorites and so on.

Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs, RSS sharing and so on. Weibo and light blog can be said to be new media marketing, which includes many types of people. For example, the target group of Sina Weibo is mainly the elite group aged 20-40, which is also the target group of online shopping. In addition, there will be micro-groups and other users gathering together with the same goal in Weibo. Promote specific groups through sales promotion and activities, and create fission marketing and word of mouth. As long as you are patient and look at new media marketing with a developmental perspective, you will firmly grasp users.

3) Internet advertising

Online advertising can only say that online advertising is becoming more and more expensive now. Whether it is the promotion of e-commerce development or the growing popularity of portal websites, in short, hard and wide is beyond the reach of ordinary e-commerce companies. It is hard to say how much the conversion rate is, and it is difficult to calculate how much the brand display has received. It is suggested that e-commerce should do less burning money and control the cost is the cornerstone of the long-term development of the website. But at the same time, with the rise of Taobao Alliance, CPS advertising is more reliable. At least there is no sales, and no one can take out advertising fees from my pocket. There are many advertisements for certified public accountants, and cheating data is inevitable no matter what registration requirements. However, good relations with the alliance and good media can also achieve quite good results. From the point of view of direct selling, you can still get a good return on investment.